Categories - Criteria & Weightage for Golden Mikes 2018

AWARD CATEGORIES

1. EFFECTIVENESS

I. Most Effective Ad/Campaign on Radio
In this category, the entries will be judged based on the effectiveness of the campaign. Entrants are requested to share supporting documents which show the reach and results of their ad/campaign

II. Best use of radio for launch/relaunch
Any radio ad/campaign that was used to launch a product/service/movie/tv show between .-. can be entered in this category. Entrants are requested to share supporting documents which show the reach and results of their ad/campaign.

III. Best Use of Radio for Long term Effectiveness
In this category, the entries will be judged on how effectively a particular brand has used radio for atleast three consecutive years (the latest being last year). This category is open to campaigns and ads.

IV. Best Use of Branded Content or Sponsorship on Radio
In this category, the entries will be judged on how relevant the sponsored content was to the brand and how it helped the brand achieve its objectives.

V. Best First Time Effective Use of Radio
In this category, only brands that have used radio as a medium for the first time in their media plan can enter. The entries will be judged on how effectively radio was integrated in the media plan.

2. CREATIVITY

I. Best Campaign
The most creative campaigns will be awarded in this category. A campaign means at least 2 single commercials.

II. Best Single Commercial-FMCG- Personal and Homecare, Beauty & Cosmetics

III. Best Single Commercial- Pharmaceutical, Healthcare and wellness

IV. Best Single Commercial- Consumer durables

V. Best Single Commercial- Insurance , Banking & Financial services

VI. Best Single Commercial- IT, Telecommunications & Digital Media

VII. Best Single Commercial- Media & Entertainment (TV Shows/Films)

VIII. Best Single Commercial- Services

IX. Best Single Commercial- Automobiles

X. Best Single Commercial- Real Estate

XI. Best Single Commercial- Retail, fashion & lifestyle

XII. Best Single Commercial- Public Service

XIII. Best Single Commercial- Corporate

XIV. Best Single Commercial- E-Commerce

XV. Best Single Commercial- Food & Beverages

XVI. Education

XVII. Travel, Tourism & Hospitality

XVIII. Best First Time Creative
In this category, any commercial which was run for the 1st time between .-. can enter. The entries will be judged on novelty and creativity of the idea.

3. PROMOTIONS

I. Best On Air Promotion for a Client- Single Station
In this category, the entries will be judged on how innovative the idea is, how well the idea was executed and the results of the campaign.

II. Best On Air Promotion for a Client- Multiple Station
In this category, the entries will be judged on how innovative the idea is, how well the idea was executed and the results of the campaign.

III. Best On Ground Promotion by a Single Radio Station for a Client
In this category, the entries will be judged on how innovative the idea is, how well the idea was executed and the results of the campaign.

IV. Best On Ground Promotion by a Network of Radio Stations for a Client
In this category, the entries will be judged on how innovative the idea is, how well the idea was executed and the results of the campaign.

V. Best Sponsored On Air Promotion by a Single Radio Station for Self
In this category, the entries will be judged on how well the client's brand connects with the sponsored on-air content. The promotion should be done only on 1 station.

VI. Best Sponsored On Air Promotion by a Network of Radio Stations for Self
In this category, the entries will be judged on how well the client's brand connects with the sponsored on-air content. The promotion should be done only on at least 2 stations.

VII. Best Sponsored On Ground Promotion by a Single Radio Station for Self
In this category, the entries will be judged on how well the client's brand connects with the sponsored on-ground content. The promotion should be done only on 1 station.

VIII. Best Sponsored On Ground Promotion by a Network of Stations for self
In this category, the entries will be judged on how well the client's brand connects with the sponsored on-ground content. The promotion should be done only on at least 2 stations.

IX. Best advertising on internet radio - Single Station
In this category, the entries will be judged on how the brand has used internet radio to its full potential to promote it product/service. The promotion should be done only on 1 station.

X. Best advertising on internet radio - Multiple Station
In this category, the entries will be judged on how the brand has used internet radio to its full potential to promote it product/service. The promotion should be done only on at least 2 stations.

XI. Best First Time Promotion

4. INNOVATION

I. Best innovation on radio
In this category, the entries will be judged on how innovative the idea is and how well it was executed.

II. Best use of radio in an integrated media plan
In this category, entries will be judged on how effectively radio was used as a medium in the media plan of a brand. Entrants are requested to give as many details as possible.

III. Best Use of Sponsorship in an on-air/on-ground promotion

IV. Best First Time Innovation

5. BROADCASTERS
ONLY RADIO BROADCASTERS CAN ENTER HERE

I. Best On Air Promotion by a Single Radio Station for Self- not sponsored

II. RBest On Air Promotion by a Network of Radio Stations for Self- not sponsored

III. Best On Ground Promotion by a Single Radio Station for Self- not sponsored

IV. Best on Ground Promotion by a Network of Stations for self

V. Best On Internet Radio Promotion by a Single Radio Station for Self

VI. Best On Internet Radio Promotion by a Network of Stations for self

VII. Best Public Service Initiative by a broadcaster

VIII. Most Unique Programming Concepts /Ideas (Broadcaster)

IX. Best Program Launch on Radio

X. Best Launch/Re-Launch of a Radio Channel

XI. Best Digital/Web Streaming by a Radio/ Network

5. LANGUAGE RADIO

Coming Soon

5. EXCELLENCE

I. Radio Media Agency of the year

II. Radio Advertising agency of the year

III. Radio Advertiser of the year

IV. RJ of the year

For any technical assistance,
please contact:

Deep Narayan: +91 95602 29721
deep@exchange4media.com

For clarifications regarding categories, entry fee, materials, please contact:

Sanyogeeta Chore: +91 9167473770
Sanyogeeta.chore@exchange4media.com

For sponsorship opportunities,
please contact:

Delhi | Runa Sinha | +91 98104 97903 | runa.sinha@exchange4media.com
Mumbai | Ashish Kudalkar | +91 98205 41742 | ashish.kudalkar@exchange4media.com
Bangaluru | Sneha Walke | +91 98455 41143 | sneha@exchange4media.com