AWARD CATEGORIES

1. EFFECTIVENESS

1. Most Effective Ad/Campaign on Radio
To recognize advertising / promotional campaigns on radio that have shown measurable or proven impacts on a client's business in terms of consumer behaviour, brand image, sales or any other standard measure.

2. Best use of radio for launch/relaunch
To recognize effectiveness of an advertising / promotional campaign on radio that has been used for the launch / relaunch of a product /service.

3. Best Use of Radio for Long term Effectiveness
To recognize effectiveness of an advertising / promotional campaign on radio which has run for at least two consecutive years (latest being the last year) with proof that radio was the key to the activity's success

4. Best Use of Branded Content or Sponsorship on Radio
To recognize effectiveness of a branded or sponsored radio program featuring content creation, placement or association of a product / service.

5. Best First Time Effective Use of Radio
To recognize the effectiveness of a radio campaign executed by a brand for the first time within the eligibility period.

Please Note: All entries in this category should specifically include supporting documents which show the reach and results of their ads/campaigns.

Judging Criteria

2. CREATIVITY

1. Best Single Commercial-FMCG- Personal and Homecare, Beauty & Cosmetics

2. Best Single Commercial- Pharmaceutical, Healthcare and wellness

3. Best Single Commercial- Consumer durables

4. Best Single Commercial- Insurance , Banking & Financial services

5. Best Single Commercial- IT, Telecommunications & Digital Media

6. Best Single Commercial- Media & Entertainment (TV Shows/Films)

7. Best Single Commercial- Services

8. Best Single Commercial- Automobiles

9. Best Single Commercial- Real Estate

10. Best Single Commercial- Retail, fashion & lifestyle

11. Best Single Commercial- Public Service

12. Best Single Commercial- Corporate

13. Best Single Commercial- E-Commerce

14. Best Single Commercial- Food & Beverages

15. Best Single Commercial- Education

16. Best Single Commercial- Travel, Tourism & Hospitality

17. Best First Time Creative
To recognize the creativity of a radio campaign executed by a brand for the first time within the eligibility period.

18. Best Campaign
To recognize creative excellence of a strategic campaign on radio (A campaign must consist of two or more pieces of work done for promoting a product/service)

Please Note: Entries in this category will include Radio Jingles as well as Ad Spots.

Judging Criteria

3. PROMOTIONS

1. Best On Air Promotion for a Client- Single Station
A campaign which was run on a Single Radio station to promote a product / service can be entered here.

2. Best On Air Promotion for a Client- Multiple Station
Recognizing a campaign that was run by / for a Client on:

  • Radio stations of the same network in Multiple Cities
  • Radio Stations of different networks in a single city
  • Multiple Stations in Multiple Cities

3. Best On Ground Promotion by a Single Radio Station for a Client
An on ground activity which was done by a single radio station to promote a product / service for a client can be entered here.

4. Best On Ground Promotion by a Network of Radio Stations for a Client
An on ground activity which was run in multiplestations by a radio broadcasting network to promote a product / service of a client can be entered here.

5. Best Sponsored On Air Promotion by a Single Radio Station for Self
A sponsored campaign which was run on a single radio station with the objective to promote the radio station itself, can be entered under this category.

6. Best Sponsored On Air Promotion by a Network of Radio Stations for Self
A sponsored campaign run by a radio broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.

7. Best Sponsored On Ground Promotion by a Single Radio Station for Self
A sponsored on ground activity which was run by a single radio station with the objective to promote the radio station itself, can be entered under this category.

8. Best Sponsored On Ground Promotion by a Network of Stations for self
A sponsored on ground activity run by a Radio Broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.

9. Best Advertising on Internet Radio
Any campaign that has used internet radio to advertise a product or a service can be entered here.

Judging Criteria

4. INNOVATION

1. Best Innovation on Radioo
Brands that have used radio in the most unique manner whereby the brand is subtly integrated in the content.

2. Best Use of Radio in an Integrated Media Plan
Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.

3. Best Use of Sponsorship in an On-Air/On-Ground promotion
Brands that have used sponsorship in the most unique manner.

Judging Criteria

5. BROADCASTERS

1. Best On Air Promotion by a Single Radio Station for Self- not sponsored

2. Best On Air Promotion by a Network of Radio Stations for Self- not sponsored

3. Best On Ground Promotion by a Single Radio Station for Self- not sponsored

4. Best On Ground Promotion by a Network of Stations for Self- not sponsored

5. Best Internet Radio Promotion for Self

6. Best Public Service Initiative by a Broadcaster

7. Most Unique Programming Concepts /Ideas (Broadcaster)

8. Best Program Launch on Radio

9. Best Launch/Re-Launch of a Radio Channel

10. Best Digital/Web Streaming by a Radio/ Network

Please Note: ONLY RADIO BROADCASTERS CAN ENTER HERE.

Judging Criteria

6. REGIONAL / LANGUAGE RADIO

1. Best Ad/Campaign on Radio by/for a Client in the North Region
To recognize excellence of a strategic campaign done by/for a client on radio in the languages – Kashmiri, Punjabi and others form the North region can enter here. (A campaign must consist of two or more pieces of work for promoting a product/service)

2. Best Ad/Campaign on Radio by/for a Client in the South Region
To recognize excellence of a strategic campaign done by/for a client on radioin the languages – Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here. (A campaign must consist of two or more pieces of work for promoting a product/service)

3. Best Ad/Campaign on Radio by/for a Client in the East Region
To recognize excellence of a strategic campaign done by/for a client on radioin the languages –Odiya, Bengali, Assamese and others from the East region can enter here. (A campaign must consist of two or more pieces of work for promoting a product/service)

4. Best Ad/Campaign on Radio by/for a Client in the West Region
To recognize excellence of a strategic campaign done by/for a client on radio in the languages – Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work for promoting a product/service)

5. Best Ad/Campaign on Radio for a Station in the North Region
To recognize excellence of a strategic campaign done for a Radio Station in the languages - Kashmiri, Punjabi and others form the North region can enter here.(A campaign must consist of two or more pieces of work)

6. Best Ad/Campaign on Radio for a Station in the South Region
To recognize excellence of a strategic campaign done for a Radio Stationin the languages – Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here.(A campaign must consist of two or more pieces of work)

7. Best Ad/Campaign on Radio for a Station in the East Region
To recognize excellence of a strategic campaign done for a Radio Stationin the languages – Odiya, Bengali, Assamese and others from the East region can enter here.(A campaign must consist of two or more pieces of work)

8. Best Ad/Campaign on Radio for a Station in the West Region
To recognize excellence of a strategic campaign done for a Radio Station in the languages – Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work)

Please Note: All entries in this category should have transcripts/translations in English submitted against their various regional languages as a supporting document.

Judging Criteria

7. EXCELLENCE

1. Radio Media Agency of the year
The Media Agency scoring the highest points from their wins in the overall categories.

2. Radio Advertising agency of the year
The Advertising Agency scoring the highest points from their wins in the overall categories.

3. Radio Advertiser of the year
The Advertiser who has scored the highest points from their wins in the overall categories.

4. RJ of the year
Open to nominations from all Radio Stations PAN India.

Judging Criteria

For any technical assistance,
please contact:

Deep Narayan: +91 95602 29721
deep@exchange4media.com

For clarifications regarding categories, entry fee, materials, please contact:

Sanyogeeta Chore: +91 9167473770
Sanyogeeta.chore@exchange4media.com

For sponsorship opportunities,
please contact:

Delhi | Runa Sinha | +91 98104 97903 | runa.sinha@exchange4media.com
Mumbai | Ashish Kudalkar | +91 98205 41742 | ashish.kudalkar@exchange4media.com
Bangaluru | Sneha Walke | +91 98455 41143 | sneha@exchange4media.com