Q. Approach To Media Buying
A. His approach to media planning is a finetuned blend of creativity andprecision, grounded in how best can advancements be integrated to deliver the larger objective ofthe brand and its audiences. The strategic sequence of this approach is identifying the mostpertinent audience segments, gaining an immersive understanding of the audience’s interests,discerning peak activity hours, crafting and delivering compelling creatives, andconsistently measuring the performance. This outlook is continually evolving with the fast-changinglandscape.
MEDIA LEADER OF THE DAY
Harsh Vora
Vice President - Planning, PHD Medio India
Q. Memorable Campaign
A. A campaign that stands out for him is Škoda Auto’s ‘Make Every KM Count,’ which he worked on with his team. Its media activations stood on the heels of the brand’sphilosophy. Also, the campaign ‘Let's Explore,’ redefines the numbers on the odometer as not a measure ofdistance but the clocking of cherished journeys and experiences.
MEDIA LEADER OF THE DAY
Harsh Vora
Vice President - Planning, PHD Medio India
Q. Emerging medium/ channel that will revolutionize the industry
A. Connected TV, the penetration of5G in the country, combined with technological advancements would revolutionize the industry,according to him. He says that for media buyers and brands alike, the question is no longer whetherwe can jump on the CTV bandwagon, but about how can we stay at the forefront, as this new frontiercontinues to evolve.He also believes that the influencer marketing space is poised to grow further. With greater structure andimproved measurement capabilities, influencer-led campaigns will experience a notable upswing.
MEDIA LEADER OF THE DAY
Harsh Vora
Vice President - Planning, PHD Medio India