Idea- What was the big IDEA. What prompted the campaign?
Concept- Conceptually was the campaign on track? What was the unique about it?
Virality- How viral was a campaign? Did it spread like a wildfire? Is the campaign still remembered months down the line? Was your campaign a trend setter?
Creativity- Did your campaign tell a story? Did your messaging ensure brand synergy and creativity were balanced and maintained? Did your creative content inspire others to follow your trends?
Impact- What was the impact of your campaign? Did it create brand awareness? Did it garner your brand a new fan following? Did it help your brand in increased visibility? Did your campaign meet your business goals?
Results- Did the campaign achieve the business goals you set out for the campaign? Share statistics to prove the same.
FOR EXCELLENCE CATEGORY IN ADDITION TO THE ABOVE.
- Did you win big clients in the time period?
- Did your campaign win other industry awards?
- What were the revenues (while this information isn’t compulsory, sharing it will help. We will not use this information anywhere)