Brand/ Campaign Led
Influencer marketing campaigns that are effectively executed on a budget under 5lacs.
- > Best BFSI Campaign
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
The effective use by an influencer of two of more social media channels and/ or websites to promote a campaign.
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
Campaigns that have creatively interwoven a story.
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
Cases where innovative technology such as AR/ VR/ crowd-sourcing were used to communicate product/service features, develop a product/ marketing programme/ communicate a campaign. It should involve finding out how latest technology was used to get desired results.
- > Best BFSI Campaign
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
The effective and creative use of a video by influencers/ bloggers to promote a product of service.
- > Best BFSI Campaign
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
An influencer campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
A campaign which has used influencer marketing effectively to meet brand KPI’s.
- > Best BFSI Campaign
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-com Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
Influencer marketing campaigns that created a long lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)
- > Best BFSI Campaign
- > Best Health and Wellness Campaign
- > Best FMCG Campaign
- > Best Automotive Campaign
- > Best FMCE/ FMCD Campaign
- > Best Food and Drink Campaign
- > Best Beauty Campaign
- > Best Fashion Campaign
- > Best Technology Campaign
- > Best Retail and E-commerce Campaign
- > Real Estate/ Hotels/ Luxury Resorts
- > Travel and Tourism
- > Media (Including Radio, TV, Print, Online Publications, OTT)
- > Others (Which don't fit into the above sub categories)
Influencer properties that run content series. Eg- Myntra Influencer Hunt, Masterclass)
Campaigns that made use of viral trends effectively to popularize their own campaigns. (eg- Kokila Ben campaign, IPL Led campaigns, Yashraj Mukhate trends, etc)
Campaigns that organically spread and created viral trends which influencers latched on to.
Awarded to an Influencer marketing campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with English translation and/or English subtitles, so that it can be understood in English, exactly as it was used).
People Awards
These awards are given to individuals who are popular in their particular niche. Influencers who are winning brands and their followers.
- > Best Healthcare/Wellness Influencer
- > Best Fitness Influencer
- > Best Family/ Parenting Influencer
- > Best Fashion Influencer.
- > Best Food Influencer
- > Best Beauty Influencer
- > Best Tech Influencer
- > Best Education Influencer
- > Best Travel Influencer
- > Best DIY Influencer (Do it yourself )
- > Best Social Cause Influencer
- > Best Money Planning and Personal Finance Influencer.
- > Best Lifestyle and Luxury Influencer
- > Best Rising Star Influencer
- > Best Entertainment Influencer
- > Best Celebrity Influencer of the Year
- > Best Body Positivity Influencer
- > Most Viral Content Creator of the Year
- > Best Comic Influencer of the Year
- > Best Music Influencer
- > Best Dance Influencer
- > Best Sustainability Influencer
- > Best Gaming Influencer
- > Best Photography Influencer
- > Best Regional Influencer
Awarded to an Influencer who has used an Indian language or multiple Indian languages, other than English and Hindi. The content may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with English translation and/or English subtitles, so that it can be understood in English, exactly as it was used).
Excellence Awards
- > Best Nano Influencer (Upto 10k followers)
- > Best Micro Influencer (10k to 100k followers)
- > Best Macro Influencer (100k and more)
- > Best Influencer Marketing Agency
- > Best Influencer Marketing Technology
- > Best Blog of the Year
- > Best Influencer of the Year.
- > People’s choice for Best Influencer (no entries invited)