Group CMO- Future Group- Digital, Marketing & e-commerce, Future Group
More than 20 years in retail gave him an opportunity to be a part of retail revolution in India. He started his career with Future group in 2000 and was a part of group’s journey. He played a pivotal role in shaping up Big Bazaar and went on to lead marketing function for Big Bazaar and most future group retail businesses across lifestyle and value segment
He also played a key role in repositioning FBB. Today FBB is a leading fashion retail chain in India.
After retail, his next stint was in housing at TATA Housing. He was heading Marketing and Product development function for India and International market. As part of TATA’s vision to provide homes for India at large, the first step towards that was to use the fastest growing digital platform and sell homes online, bringing about a revolution in real estate industry. This has helped to create wide reach across the globe and more than 100% growth in unit sales. He has created first of its kind selling of homes through Google and Facebook. Some of his work has been recognized by Facebook and Google worldwide.
In his current role at Future Group, he has similar mandate to create online ecosystem. He has been able to create online to offline for all Future Group formats and help drive business. He is also instrumental in driving online commerce for the group. He is currently spearheading online businesses, shop.bigbazaar.com, allonline store.in
Pawan holds an MBA degree in Marketing from Institute of Finance and International Management, Bangalore.
He has been awarded as Marketer of the year- Retail by IAA Leadership Awards 2017, excellence in Marketing, Advertising and Media. Digital Marketer of the year- Retail, 2017 by Internet and Mobile Association of India. Top 30 Digital Marketer by Brand Equity, Economic Times, 2019.