Theme - Trust Based Paradigms for A Brave New World
With over 200+ million active social media users in India, influencer marketing has emerged as a powerful tool for brands to reach their audience. The industry is expected to grow at a massive CAGR of 25% to become a Rs 2200 crore enterprise by 2025. What sets this industry apart from other marketing initiatives is the bond between content creators and the audience. It is this trust that is fueling the exponential growth of the industry with brands leveraging this bond to market products.
With the industry expanding with more brands joining the bandwagon, a number of challenges have cropped up. Fake influencers paid content and misguided target audience are some of the challenges that brands continue to struggle with.
Through this engaging day-long event on the future of influencer marketing, we hope to find workable solutions to the challenges posed by this growing industry.
12.00 p.m. to 12.10 p.m. Welcome Address Dr. Annruag Batra, Chairman and Editor in Chief BusinessWorld and Founder, e4m
12.10 p.m. to 12.30 p.m. Report Unveiling and Summary Prasanth Kumar, CEO-South Asia, GroupM
12.35 p.m. to 12.50 p.m. Keynote
A New Era: Building Brands By Influencing Anywhere
Dafydd Woodward, Global Managing Director, INCA
12:50 p.m. to 1:30 p.m. Panel
Building Organic Reach- The Holy Grail- What's the magic formula to get it right!
1. In a world of bots and mass followers, how do influencers build organic content?
2. How does branded influencer content pass the barriers of algorithms and reach the end consumer, organically?
3. User-generated content- is it still a super hit formula to increase brands and engagement
4. Using the right mix of influencers- micro-influencers have a higher reach than mega influencers
5. Brand love and trust- an integral part of finding the perfect influencer.
6. Brand safety- what it truly means
Ritu Mittal, Head – Marketing and Digital, Bayer
Sahil Gilani, Director, Sales & Marketing, Gits
Saibal Biswas, Head of Marketing, PR, and Partnerships, MediBuddy
Shefali Gajjar Khalsa, Head - Brand & Marketing and Corporate Communication, SBI General Insurance
Jayesh Sali, Head of Marketing, Fashion & Lifestyle - Reliance Retail
Amritha Gaddam, Founder and CEO, The Tribe Concepts
Sharan Hegde, Finance Influencer
Session Chair- Ashwin Padmanabhan, President–Investments, Trading & Partnerships, GroupM
1.30 p.m. to 2.15 p.m. Lunch
2.20 p.m. to 2.30 p.m. AnyTag's approach to the changing and ever growing Influencer & Content Marketing Shuchi Sethi, Business Head, AnyTag India
2.35 p.m. to 3.10 p.m. Panel
Social Commerce- redesigning the future of Influencer Marketing
1. How are brands leveraging Influencers for Social Commerce
2. AI is making Social Commerce more efficient and effective
3. Strategies to make social commerce deliver ROI and increase brand recall
4. Challenges of Social Commerce
Apoorva Maheshwari, Head of Marketing, Bestseller
Iffat Jivan, Business Head, Ed-a-Mamma
Anusree Menon, Segment & Content Marketing Lead, Vi Business
Kunwar Raj, Finance Influencer
Session Chair- Atique Kazi, President- Data, Performance & Digital Products, GroupM
3.15 p.m. to 4.00 p.m. Panel
The Jugalbandi of Brands and Influencers- Striking the Right Chord
1. What do Influencers really want?
2. What are brands looking for in Influencers?
3. How do you choose the right brand for yourself? Do you believe in working with every brand out there?
4. How important is it for the brand's and your own Ethos to match?
5. The constantly changing Insta algorithm can be a tough nut to crack, what's your advice to budding influencers?
Viraj Gehlani, Content Creator, Influencer
Simone Khambatta, Digital Content Creator
Snehil Mishra (BC Aunty), Content Creator
Arushi Handa, Content Creator
Shlok Srivastava (Tech Burner), Tech Influencer
Nishant Tanwar, Content Creator & Stand Up Comedian
Sunetro Lahiri, Vice President Creative Services, The Glitch
Session Chair- Satyanarayana Murthy, Head Growth Products INCA | Motion Content Group
4:05 p.m. to 4.20 p.m. Success Story Shivani Behl, Chief Marketing Officer, Pureplay Skin Sciences (Plum)
4.20 p.m. to 4.40 p.m. FIRESIDE Chat
Leveraging the Power of Social Influencers to build India's most loved brand
Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics
Session Chair - Nawal Ahuja, Co-Founder, e4m