| Theme - Trust Based Paradigms for A Brave New World | ||
| With over 200+ million active social media users in India, influencer marketing has emerged as a powerful tool for brands to reach their audience. The industry is expected to grow at a massive CAGR of 25% to become a Rs 2200 crore enterprise by 2025. What sets this industry apart from other marketing initiatives is the bond between content creators and the audience. It is this trust that is fueling the exponential growth of the industry with brands leveraging this bond to market products. With the industry expanding with more brands joining the bandwagon, a number of challenges have cropped up. Fake influencers paid content and misguided target audience are some of the challenges that brands continue to struggle with. Through this engaging day-long event on the future of influencer marketing, we hope to find workable solutions to the challenges posed by this growing industry. |
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| 12.00 p.m. to 12.10 p.m. | Welcome Address | Dr. Annruag Batra, Chairman and Editor in Chief BusinessWorld and Founder, e4m |
| 12.10 p.m. to 12.30 p.m. | Report Unveiling and Summary | Prasanth Kumar, CEO-South Asia, GroupM |
| 12.35 p.m. to 12.50 p.m. | Keynote A New Era: Building Brands By Influencing Anywhere |
Dafydd Woodward, Global Managing Director, INCA |
| 12:50 p.m. to 1:30 p.m. | Panel Building Organic Reach- The Holy Grail- What's the magic formula to get it right! 1. In a world of bots and mass followers, how do influencers build organic content? 2. How does branded influencer content pass the barriers of algorithms and reach the end consumer, organically? 3. User-generated content- is it still a super hit formula to increase brands and engagement 4. Using the right mix of influencers- micro-influencers have a higher reach than mega influencers 5. Brand love and trust- an integral part of finding the perfect influencer. 6. Brand safety- what it truly means |
Ritu Mittal, Head – Marketing and Digital, Bayer Sahil Gilani, Director, Sales & Marketing, Gits Saibal Biswas, Head of Marketing, PR, and Partnerships, MediBuddy Shefali Gajjar Khalsa, Head - Brand & Marketing and Corporate Communication, SBI General Insurance Jayesh Sali, Head of Marketing, Fashion & Lifestyle - Reliance Retail Amritha Gaddam, Founder and CEO, The Tribe Concepts Sharan Hegde, Finance Influencer Session Chair- Ashwin Padmanabhan, President–Investments, Trading & Partnerships, GroupM |
| 1.30 p.m. to 2.15 p.m. | Lunch | |
| 2.20 p.m. to 2.30 p.m. | AnyTag's approach to the changing and ever growing Influencer & Content Marketing | Shuchi Sethi, Business Head, AnyTag India |
| 2.35 p.m. to 3.10 p.m. | Panel Social Commerce- redesigning the future of Influencer Marketing 1. How are brands leveraging Influencers for Social Commerce 2. AI is making Social Commerce more efficient and effective 3. Strategies to make social commerce deliver ROI and increase brand recall 4. Challenges of Social Commerce |
Apoorva Maheshwari, Head of Marketing, Bestseller Iffat Jivan, Business Head, Ed-a-Mamma Anusree Menon, Segment & Content Marketing Lead, Vi Business Kunwar Raj, Finance Influencer Session Chair- Atique Kazi, President- Data, Performance & Digital Products, GroupM |
| 3.15 p.m. to 4.00 p.m. | Panel The Jugalbandi of Brands and Influencers- Striking the Right Chord 1. What do Influencers really want? 2. What are brands looking for in Influencers? 3. How do you choose the right brand for yourself? Do you believe in working with every brand out there? 4. How important is it for the brand's and your own Ethos to match? 5. The constantly changing Insta algorithm can be a tough nut to crack, what's your advice to budding influencers? |
Viraj Gehlani, Content Creator, Influencer Simone Khambatta, Digital Content Creator Snehil Mishra (BC Aunty), Content Creator Arushi Handa, Content Creator Shlok Srivastava (Tech Burner), Tech Influencer Nishant Tanwar, Content Creator & Stand Up Comedian Sunetro Lahiri, Vice President Creative Services, The Glitch Session Chair- Satyanarayana Murthy, Head Growth Products INCA | Motion Content Group |
| 4:05 p.m. to 4.20 p.m. | Success Story | Shivani Behl, Chief Marketing Officer, Pureplay Skin Sciences (Plum) |
| 4.20 p.m. to 4.40 p.m. | FIRESIDE Chat Leveraging the Power of Social Influencers to build India's most loved brand |
Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics Session Chair - Nawal Ahuja, Co-Founder, e4m |
