Recognizing the best integrated media campaigns run for a sports event, using the most effective advertising mediums. Single or multiple platforms could have been used.

Judging Criteria & Submissions:

Idea	25%
Objective	25%
Execution	25%
Results	25%

• 2min AV describing the campaign Idea, Objective, Execution Strategy.

Participation:
This category invites entries from Leagues, Sports Associations, Agencies & Broadcasters (Not for teams)

Recognizing the best Brand integration of a Sports marketing campaign and sponsorship done using 2 or more mediums. The most efficient use of necessary mediums with meaningful & measurable business results showcasing its return of objective.

Judging Criteria & Submissions:

Objective	25%
Innovation	25%
Execution	25%
ROO (Return on Objective)	25%

• 2min AV describing the campaign Objective, Execution Strategy (Mediums Used) & Measurable Results.

Participation:
This category invites entries from Agencies & Brands only. Should have been an official sponsor for the sport.

Recognizing the best sports marketing campaigns done on Television.

Judging Criteria & Submissions:

Ad Placements	20%
Innovation	20%
Show Integrations	20%
ROI	20%
Concept / Idea	10%
Strategy	10%

• 2min AV describing the Campaign.

Participation:
This category invites entries from Agencies & Brands only. Should have been an official sponsor for the sport

Recognizing the best sports marketing campaigns done on radio.

Judging Criteria & Submissions:

Ad Placements	20%
Innovation	20%
Show Integrations	20%
ROI	20%
Concept / Idea	10%
Strategy	10%

• 2min AV describing the Campaign.

Participation:
This category invites entries from Agencies & Brands only. Should have been an official sponsor for the sport.

Recognizing marketing campaigns done on single / multiple platforms on digital media.

Judging Criteria & Submissions:

Idea	25%
Objective	25%
Innovation	25%
Results	25%

• 2min AV describing the Campaign Idea, Objective, Execution & Measurable Results.

Participation:
This category invites entries from Agencies & Brands only. Should have been an official sponsor for the sport.

Recognizing ground-breaking promotions done for leveraging an event - Any activities done before, during and after the event are eligible to enter in this category.

Judging Criteria:

Idea	25%
Objective	25%
Execution	25%
Results	25%

• 2min AV describing the Campaign Idea, Objective, Execution & Measurable Results.

Participation:
This category invites entries from Agencies & Brands only. Should have been an official sponsor for the sport.

Recognizing the best strategic fit of celebrities/influencers in a Brand’s marketing campaign.

Submission & Judging Criteria:

Objective	25%
Brand Fitment	25%
Innovation	25%
Impact	25%

• Can include
  • Use of a Sports Celeb for any Brand Endorsement
  • Use of any Non-Sports celeb for promotion of a sports brand or event.
• Entry needs explain the objective & brand story behind using a sports celebrity for endorsement / marketing
• Fitment & Connect of the Celebrity for the Brand
• 2min AV describing the campaign Objective, Brand Fitment, Innovation & Impact.

Participation:
This category invites entries from Brands, Agencies & Sports Associations / Leagues.

Recognizing strategic brand integrations & experiential initiatives done at mass participation sport events consisting of 1000 and above participants.

Submission & Judging Criteria:

Brand Awareness	25%
Public Participation	25%
Innovation	25%
Execution	25%

• Entry needs to include the no. of participants
• 2min AV including the campaign Objective, Brand Fitment, Innovation & Impact.

Participation:
This category invites entries from Brands, Agencies & Sports Associations.
Entries are also open for any sport events at local, regional & national levels.

Recognizing the most innovative and interactive campaign done using single or multiple mediums for teams and leagues to engage their fans.

Submission & Judging Criteria:

Idea	30%
Creativity & Innovation	30%
Impact / Results ( Increment / Number / Engaged )	40%

• 2min AV describing the Idea, Innovation & Engagement.
• Measurable results like No. of Fans Engaged or Increased / Use of innovative ways to engage the fans / testimonials.
• Videos & Pictures of the execution must be added

Participation:
This category invites entries from Leagues, Teams, Right Holders, Sports Associations, Agencies & Broadcasters only.

Recognizing the best sports initiatives PAN India engaging participation at a Local, Rural and National level. Initiatives driving on agenda of training & developing, infrastructure building and encouraging people to engage in sports.

Submission & Judging Criteria:

Idea	30%
Creativity & Innovation	30%
Impact / Results ( Increment / Number / Engaged )	40%

Participation:
This category invites entries from Sports Associations & Foundations only.

Recognizing the best sports franchise in India.

Submission & Judging Criteria:

On Field Performance	40%
Initiatives to Develop Sports	30%
Fan Engagement	30%

Participation:
This category invites entries from Agencies & Franchises only.

This category does not invite entries, but allows our Jury Panel to recognize, discuss and choose a winner amongst the talent across India, during the given period. Considering the individuals’ influence on the sports industry, the sport itself, their impact on others around them and their accomplishment in the sports industry during the prescribed period will be awarded as ‘The Sports Person of the Year’

Judging Criteria & Submissions:

NOTE: We are not inviting entries here, a winner will be selected by the Grand Jury Panel.

Judging Criteria: On field performance, Off field performance (positives & negatives), On screen presence, PR Value Generated