Chief Marketing and Commercial Officer, Micromax
Shubhodip joined Micromax in his current capacityaround May 2017. At Micromax, he is tasked to focus on leading all marketing, VAS and online sales efforts for the company globally while strengthening the overall brand communication.
The new responsibilities for Shubhodip Pal came additionally with his role as the Chief Operating Officer at YU Televentures, a 100% subsidiary of Micromax Informatics.
Shubhodip Pal comes with over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specializing in Product Management, Retail, Marketing Communications, Media, Sports and Entertainment Marketing, Online and Mobile Marketing.
He has worked with Micromax back in 2012 and was an intrinsic force to take the company to the next level. It was his vision and marketing excellence that helped the company grow and be the part of top handset manufacturing companies in the world. In 2016, Shubhodip joined YU Televentures as COO, and he was tasked to focus on strengthening the organizational capabilities of the company while emphasizing on connecting the users to their devices through meaningful service integration; thereby making life easier & more convenient.
He began his career in 1997 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and head, communications and sponsorships.After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India, and successfully turned Hewlett Packard into a fashionable lifestyle-centric brand from just a B2B brand.Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and successfully launched the country's first mobile magazine that catered to the youth.He established the service with Aircel as one of the most powerful youth engagement platforms within the first year of its launch; today, BLYK on Aircel has more than 3.2 million opted-in users.