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CATEGORIES

VERTICALS Real Estate, BFSI, FMCG, E-commerce, Education, Tech, Food & Beverages, Media, Healthcare, Retail, Consumer Durables/ Automotives/ Manufacturing, Services

A1. Category creation

Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago.

New Product Launch

Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.

A2. New Product Launch – Real Estate

A3. New Product Launch - BFSI

A4. New Product Launch - FMCG

A5. New Product Launch - E-commerce

A6. New Product Launch - Education

A7. New Product Launch - Tech

A8. New Product Launch – Food & Beverages

A9. New Product Launch - Media

A10. New Product Launch - Healthcare

A11. New Product Launch - Retail

A12. New Product Launch - Consumer Durables/ Automotive/ Manufacturing

A13. New Product Launch - Services

Brand Extension

Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.

A14. Brand Extension - Real Estate

A15. Brand Extension - BFSI

A16. Brand Extension - FMCG

A17. Brand Extension - E-commerce

A18. Brand Extension - Education

A19. Brand Extension - Tech

A20. Brand Extension - Food & Beverages

A21. Brand Extension - Media

A22. Brand Extension - Healthcare

A23. Brand Extension - Retail

A24. Brand Extension - Consumer Durables/ Automotive/ Manufacturing

A25. Brand Extension - Services

Customer Relationship Marketing - Customer Experience

Strengthening customer loyalty through a consistent customer retention strategy, showing how existing customers are valued and how relationship with existing consumers is strengthened through a sustained retention strategy involving regular communication through direct marketing, social media, customised offers, newsletters, catalogues & loyalty program

A26. Customer Relationship Marketing - Customer Experience - Real Estate

A27. Customer Relationship Marketing - Customer Experience - BFSI

A28. Customer Relationship Marketing - Customer Experience - FMCG

A29. Customer Relationship Marketing - Customer Experience - E-commerce

A30. Customer Relationship Marketing - Customer Experience - Education

A31. Customer Relationship Marketing - Customer Experience - Tech

A32. Customer Relationship Marketing - Customer Experience - Food & Beverages

A33. Customer Relationship Marketing - Customer Experience - Media

A34. Customer Relationship Marketing - Customer Experience - Healthcare

A35. Customer Relationship Marketing - Customer Experience - Retail

A36. Customer Relationship Marketing - Customer Experience - Consumer Durables/ Automotive/ Manufacturing

A37. Customer Relationship Marketing - Customer Experience - Services

A38. Use of Consumer Insights & Analytics/ Big Data/ AI

Cases where solution to a specific business challenge was found or through use of consumer insights like qualitative or quantitative research/small data/social listening/ ethnography through the use of Analytics/Big Data/AI/Machine Learning

Best use of TV

Cases where a campaign led by TV as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness. (***TV should have been at least 1/3rd of the media cost)

B1. Best use of TV – Real Estate

B2. Best use of TV - BFSI

B3. Best use of TV - FMCG

B4. Best use of TV - E-commerce

B5. Best use of TV - Education

B6. Best use of TV - Tech

B7. Best use of TV - Food & Beverages

B8. Best use of TV - Media

B9. Best use of TV - Healthcare

B10. Best use of TV - Retail

B11. Best use of TV - Consumer Durables/ Automotive/ Manufacturing

B12. Best use of TV - Services

Best use of Print

Cases where a campaign led by Print as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness. (***Print should have been at least 1/3rd of the media cost)

B13. Best use of Print – Real Estate

B14. Best use of Print - BFSI

B15. Best use of Print - FMCG

B16. Best use of Print - E-commerce

B17. Best use of Print - Education

B18. Best use of Print - Tech

B19. Best use of Print - Food & Beverages

B20. Best use of Print - Media

B21. Best use of Print - Healthcare

B22. Best use of Print - Retail

B23. Best use of Print - Consumer Durables/ Automotive/ Manufacturing

B24. Best use of Print - Services

B25. Best use of Radio

Cases where a campaign led by Radio as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness. (***Radio should have been at least 1/3rd of the media cost)

B26. Best use of OOH

Cases where a campaign led by OOH as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness. (***OOH should have been at least 1/3rd of the media cost)

B27. Best use of Experiential Marketing

Cases where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness. (***Experiential Marketing should have been at least 1/3rd of the media cost)

Best use of Digital Marketing/ Social Media

Cases where a campaign led by the Digital medium as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness. (***Digital Marketing should have been at least 1/3rd of the media cost)

B28. Best use of Digital Marketing/ Social Media – Real Estate

B29. Best use of Digital Marketing/ Social Media - BFSI

B30. Best use of Digital Marketing/ Social Media - FMCG

B31. Best use of Digital Marketing/ Social Media - E-commerce

B32. Best use of Digital Marketing/ Social Media - Education

B33. Best use of Digital Marketing/ Social Media - Tech

B34. Best use of Digital Marketing/ Social Media - Food & Beverages

B35. Best use of Digital Marketing/ Social Media - Media

B36. Best use of Digital Marketing/ Social Media - Healthcare

B37. Best use of Digital Marketing/ Social Media - Retail

B38. Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing

B39. Best use of Digital Marketing/ Social Media - Services

B40. Best use of Omni Channel Marketing

Cases where the communication was integrated across offline and online channels such that consumers would start with an offline platform and complete his/her journey (be it information, lead generation or sale) on the online platform. It needs to be shown how offline and online were leveraged in an integrated manner to help the consumer discover different aspects of the products/service. The reverse could also be possible - starting with online and completing with offline. Typically, call to action should have been a part of the campaign and should be highlighted when showcasing its results. (This should be more than just the same creative idea being adapted to different mediums)

Best use of Integrated Marketing

Cases where an integrated experience for the consumer was created by aligning marketing objectives, messaging and communication across different channels and devices, and at least four media vehicles were a part of the campaign. This should include how the creative idea and communication was adapted to each medium to leverage the role that each medium plays in communication. The communication should have been across multiple media vehicles - mass media, experiential, offline and online formats of communication.

B41. Best use of Integrated Marketing – Real Estate

B42. Best use of Integrated Marketing - BFSI

B43. Best use of Integrated Marketing - FMCG

B44. Best use of Integrated Marketing - E-commerce

B45. Best use of Integrated Marketing - Education

B46. Best use of Integrated Marketing - Tech

B47. Best use of Integrated Marketing - Food & Beverages

B48. Best use of Integrated Marketing - Media

B49. Best use of Integrated Marketing - Healthcare

B50. Best use of Integrated Marketing - Retail

B51. Best use of Integrated Marketing - Consumer Durables/ Automotive/ Manufacturing

B52. Best use of Integrated Marketing - Services

Branded Content

Cases where interesting and relevant content has been created to tell the story of the brand and build a relationship with the consumer.

B53. Branded Content – Real Estate

B54. Branded Content - BFSI

B55. Branded Content - FMCG

B56. Branded Content - E-commerce

B57. Branded Content - Education

B58. Branded Content - Tech

B59. Branded Content - Food & Beverages

B60. Branded Content - Media

B61. Branded Content - Healthcare

B62. Branded Content - Retail

B63. Branded Content - Consumer Durables/ Automotive/ Manufacturing

B64. Branded Content - Services

B65. Innovative Use of Technology

Cases where innovative technology such as AR/ VR/ Gaming/ crowd-sourcing were used to communicate product/service features, develop a product/ marketing programme/ campaign or communicate a campaign. It should involve finding out how latest technology was used to get desired results

B66. Marketing on a Small Budget

Instances where a brand created an impact through a communication campaign on a tight budget. The brand must show proven effect on commercial success with a marketing budget limited to Rs 10,00,000. It should include strategy to spread the message; execution with originality of approach, creativity and innovation in the marketing plan. The result should showcase tangible proof of benefit to the overall business and to the umbrella brand.

Occasion/ Festive Based or Seasonal Marketing

This category will recognise campaigns which improved brand perception and preference, and / or drove higher sales on special occasions and during festive seasons.

C1. Occasion/ Festive Based or Seasonal Marketing - Real Estate

C2. Occasion/ Festive Based or Seasonal Marketing - BFSI

C3. Occasion/ Festive Based or Seasonal Marketing - FMCG

C4. Occasion/ Festive Based or Seasonal Marketing - E-commerce

C5. Occasion/ Festive Based or Seasonal Marketing - Education

C6. Occasion/ Festive Based or Seasonal Marketing - Tech

C7. Occasion/ Festive Based or Seasonal Marketing - Food & Beverages

C8. Occasion/ Festive Based or Seasonal Marketing - Media

C9. Occasion/ Festive Based or Seasonal Marketing - Healthcare

C10. Occasion/ Festive Based or Seasonal Marketing - Retail

C11. Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing

C12. Occasion/ Festive Based or Seasonal Marketing - Services

Talent/ Influencer Marketing

Recognises campaigns which have made the best use of an influencer/s to effectively communicate and reinforce the brand's message. The entries should showcase how weaving the influencer into the marketing campaign strengthened it and produced the desired results.

C13. Talent/ Influencer Marketing - Real Estate

C14. Talent/ Influencer Marketing - BFSI

C15. Talent/ Influencer Marketing - FMCG

C16. Talent/ Influencer Marketing - E-commerce

C17. Talent/ Influencer Marketing - Education

C18. Talent/ Influencer Marketing - Tech

C19. Talent/ Influencer Marketing - Food & Beverages

C20. Talent/ Influencer Marketing - Media

C21. Talent/ Influencer Marketing - Healthcare

C22. Talent/ Influencer Marketing - Retail

C23. Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing

C24. Talent/ Influencer Marketing - Services

Sustainable Marketing

This category will recognise brands that have taken ground breaking steps to advance sustainability through marketing communication. Entries in this category should provide evidence of measurable, sustainable change as a result of this marketing strategy.

C25. Sustainable Marketing - Real Estate

C26. Sustainable Marketing - BFSI

C27. Sustainable Marketing - FMCG

C28. Sustainable Marketing - E-commerce

C29. Sustainable Marketing - Education

C30. Sustainable Marketing - Tech

C31. Sustainable Marketing - Food & Beverages

C32. Sustainable Marketing - Media

C33. Sustainable Marketing - Healthcare

C34. Sustainable Marketing - Retail

C35. Sustainable Marketing - Consumer Durables/ Automotive/ Manufacturing

C36. Sustainable Marketing - Services

D1. Best Start up of the Year

This refers to companies that are registered and headquartered in India and have been in business for 6 years or less.

D2. Best Emerging Player

This category recognises marketing initiatives by an emerging player in any sector. The initiatives must be implemented between March 2021- May 2022. The organisations must be founded not more than 3 years ago

D3. Best Marketing Campaign of the Year

Recognises the most effective and innovative Marketing campaigns from the start-ups in the region. Entries are judged on creativity, marketing execution, message impact, technology application, and innovative content.The entry should be able to highlight how it has been able to create benchmarks in innovative practices coupled with a sales driven approach to separate the brand from its competitors.

These awards would be decided by the Editorial team and the Jury

E1. Lifetime Achievement Award

The e4m South Lifetime Achievement Award recognises a Business Leader for his/ her outstanding vision, dedication, and commitment to the field of marketing through their lifetime. It is a salute to their epoch-making contributions and their constant endeavour to build the highest standards of marketing practice.

E2. Best Industry Academic Interface Award

To be awarded to a business leader who has spent a considerable amount of time in imparting knowledge, sharing his industry experience and preparing the student community to be the young leaders of tomorrow.