| SOUTH AWARDS FOR STAGES OF BRAND BUILDING |
| A3. New Product Launch - BFSI |
| Brand |
Campaign |
Agencies |
Metal |
| Equitas Small Finance Bank |
Equiverse - A Banking Metaverse |
Tuskmelon Business Solutions
|
 |
| City Union Bank |
Pay On the Go |
Tuskmelon Business Solutions |
|
| Dvara Kshetriya Gramin Financial Services |
KGFS Mitra |
Dvara KGFS |
 |
| A4. New Product Launch - FMCG |
| Brand |
Campaign |
Agencies |
Metal |
| |
Aashrivaad Mishti Doi - 50 Faces of Timeless Memories |
White Rivers Media |
|
| Aachi Masala |
Aachi's Latest Sambar Varieties, Idicha Sambar & Spicy Sambar |
Aachi Group of Companies |
 |
| A9. New Product Launch - Media |
| Brand |
Campaign |
Agencies |
Metal |
| |
SURVIVOR REALITY SHOW LAUNCH |
ZEE TAMIL |
|
| ZEE Kannada |
SAREGAMAPA Championship |
Zee Entertainment Enterprises |
|
| ZEE Kannada |
Puttakkana Makkalu Launch Campaign |
Zee Entertainment Enterprises |
|
| A12. New Product Launch - Consumer Durables/ Automotive/ Manufacturing |
| Brand |
Campaign |
Agencies |
Metal |
| RAMCO SUPER PLASTER |
Ramco Super Plaster : Higher Coverage ! Crack-Free Finish ! |
THE RAMCO CEMENTS |
|
| A20. Brand Extension - Food & Beverages |
| Brand |
Campaign |
Agencies |
Metal |
| Tata Tea Chakra Gold Care |
Tamil Way of Care |
Mullen Lintas |
|
| A21. Brand Extension - Media |
| Brand |
Campaign |
Agencies |
Metal |
| News18 Kannada |
Focus 18 |
TV18 Broadcast |
|
| |
ABP Nadu Launch |
ABP Network |
|
| A25. Brand Extension - Services |
| Brand |
Campaign |
Agencies |
Metal |
| Suchirindia Group |
Egyptian- European Hospitality and Adventure Park |
Suchirindia Hotels and Resorts |
|
| A29. Customer Relationship Marketing - Customer Experience - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| |
PUMA - Product Finder | Flipkart |
Flipkart Internet |
|
| A34. Customer Relationship Marketing - Customer Experience - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| |
Sirona | Flipkart |
Flipkart Internet |
|
| A35. Customer Relationship Marketing - Customer Experience - Retail |
| Brand |
Campaign |
Agencies |
Metal |
| PUMA |
PUMA - Product Finder | Flipkart |
Flipkart Internet Pvt. Ltd. |
|
| A38. Use of Consumer Insights & Analytics/ Big Data/ AI |
| Brand |
Campaign |
Agencies |
Metal |
| |
Peter England | Flipkart Ads |
Flipkart Ads |
|
| Tata Tea Chakra Gold Care |
Tamil Way of Care |
Mullen Lintas |
|
| Tanishq |
Pudhumai Penn |
Titan Company |
|
| Tata Tea Chakra Gold |
Ghanam Tea for Ghanam Teluguite |
Mullen Lintas |
|
| A39. Best Use of Activation |
| Brand |
Campaign |
Agencies |
Metal |
| |
PUMA - Fitness Theme | Flipkart |
Flipkart Ads |
|
| Colors Tamil |
VALLI THIRUMANAM - FICTION SUSTENANCE AMPLIFICATION CAMPAIGN |
Viacom18 Media |
|
| SOUTH AWARDS FOR COMMUNICATION |
| B3. Best use of TV - FMCG |
| Brand |
Campaign |
Agencies |
Metal |
| |
Aachi Pani Puri Kit | New TV Commercial 2021 | Cook Pani Puri at Home | Hygienic Pani Puri at Home |
AACHI MASALA |
|
| TCPL |
Shuddh By Tata Salt |
Tata Consumer Porducts Limited |
|
| |
DABUR HONEY - AS PURE AS 24 KARAT GOLD ft.Rashmika mandanna |
DABUR INDIA
|
|
| Continental Malgudi |
Malgudi Maami Campaign |
Madison PR |
|
| B5. Best use of TV - Education |
| Brand |
Campaign |
Agencies |
Metal |
| News18 Network |
Katral Awards- Special Show on Education |
News18 Tamil Nadu |
|
| B7. Best use of TV - Food & Beverages |
| Brand |
Campaign |
Agencies |
Metal |
| Tata Tea Chakra Gold Care |
Tamil Way of Care |
Mullen Lintas |
|
| Tata Tea Chakra Gold |
Ghanam Tea for Ghanam Teluguite |
Mullen Lintas |
|
| B8. Best use of TV - Media |
| Brand |
Campaign |
Agencies |
Metal |
| ZEE Kannada |
Drama Juniors Season 4 Launch Campaign |
Zee Entertainment Enterprises |
|
| News18 Kannada |
Pothole Campaign |
TV18 Broadcast |
|
| Bigg Boss Malayalam Season 4 |
SANGATHI INI COLOR AAKUM |
Maitri Advertising Works |
|
| Zee Entertainment Enterprises |
Vakeel Saab World Television Premiere |
Zee Telugu |
|
| B9. Best use of TV - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Kauvery Hospital |
Our Hero's Heroes | Thala Film |
Social Beat |
|
| Dr.Agarwals Eye Hospitals |
The Golden Years |
Dr.Agarwals Eye Hospitals |
|
| B13. Best use of Print Real Estate |
| Brand |
Campaign |
Agencies |
Metal |
| |
Columbia Pacific Communities - Dear Appa |
Columbia Pacific Communities |
|
| B20. Best use of Print - Media |
| Brand |
Campaign |
Agencies |
Metal |
| |
ABP Nadu Launch |
ABP Network |
|
| Minnal Murali |
SUPER HERO COMIC SCRIPT |
Maitri Advertising Works |
|
| B21. Best use of Print - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Manipal Hospitals |
Happy Doctor's Day, Really? |
Social Panga |
|
| B25. Best use of Radio |
| Brand |
Campaign |
Agencies |
Metal |
| |
ABP Desam Launch |
ABP Network |
|
| B26. Best use of OOH |
| Brand |
Campaign |
Agencies |
Metal |
| Minnal Murali |
MINNAL MURALI INTERCEPTOR HOARDING |
Maitri Advertising Works |
|
| |
Launch of rZone- Hyderabad |
redBus India |
|
| B27. Best use of Experiential Marketing |
| Brand |
Campaign |
Agencies |
Metal |
| Zee Entertainment Enterprises |
Vakeel Saab World Television Premiere |
Zee Telugu
|
|
| |
Lulu On Sale 2022 |
Lulu Mall kochi
|
|
| Continental Coffee |
Coffee on Wheels |
Madison PR |
|
| B28. Best use of Digital Marketing/ Social Media Real Estate |
| Brand |
Campaign |
Agencies |
Metal |
| |
Columbia Pacific Communities - #ReplyDontReject |
Columbia Pacific Communities |
|
| B29. Best use of Digital Marketing/ Social Media - BFSI |
| Brand |
Campaign |
Agencies |
Metal |
| LoanTap Financial Technologies |
LoanTap - Personal Finance -Millennials Reshaping the FinTech Sector |
The Federal
|
|
| Chola MS General Insurance |
Insurance, #SimpleHai |
Social Panga |
|
| B30. Best use of Digital Marketing/ Social Media - FMCG |
| Brand |
Campaign |
Agencies |
Metal |
| DABUR RED TOOTH PASTE |
Dabur Red Paste - Pongal / sankranti Digital Influencer Campaign |
DABUR INDIA |
|
| B31. Best use of Digital Marketing/ Social Media - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| |
Crime Master Doggo |
Supertails.com
|
|
| |
adidas | Flipkart Ads |
Flipkart Internet
|
|
| |
PUMA - Product Finder | Flipkart |
Flipkart Internet
|
|
| B35. Best use of Digital Marketing/ Social Media - Media |
| Brand |
Campaign |
Agencies |
Metal |
| |
ABP Nadu Launch |
ABP Network |
|
| |
ABP Desam Launch |
ABP Network |
|
| Club FM |
Club FM Minnal Run |
Mathrubhumi |
|
| Colors Kannada |
Social Media Innovations on WTP Badava Rascal |
Viacom 18 |
|
| B36. Best use of Digital Marketing/ Social Media - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Prega News |
Miss Hui Date to Mat Karo Wait with Kajal Agarwal |
Grapes Digital |
|
| |
I-Can-Cervive |
Apollo Proton Cancer Centre |
|
| Manipal Hospitals |
|
Social Panga |
|
| B37. Best use of Digital Marketing/ Social Media - Retail |
| Brand |
Campaign |
Agencies |
Metal |
| |
PUMA - Product Finder | Flipkart |
Flipkart Internet |
|
| |
Lulu On Sale 2022 |
Lulu Mall Kochi |
|
| B39. Best use of Digital Marketing/ Social Media - Services |
| Brand |
Campaign |
Agencies |
Metal |
| Zoomcar |
ZMI KAAFI SAHI HAI |
88GB |
|
| Department of Women and Child Development, Government of Kerala |
NO MORE COMPROMISE |
Maitri Advertising Works |
|
| B40. Best use of Omni Channel Marketing |
| Brand |
Campaign |
Agencies |
Metal |
| ZEE Kannada |
Hitler Kalyana Launch Campaign |
Zee Entertainment Enterprises |
|
| ZEE Kannada |
SAREGAMAPA Championship |
Zee Entertainment Enterprises |
|
| B43. Best use of Integrated Marketing - FMCG |
| Brand |
Campaign |
Agencies |
Metal |
| Parachute Coconut Oil |
Parachute #WeAreTamil Campaign |
Madison PR |
|
| B44. Best use of Integrated Marketing - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| adidas |
adidas | Flipkart Ads |
Flipkart Internet |
|
| B45. Best use of Integrated Marketing - Education |
| Brand |
Campaign |
Agencies |
Metal |
| News18 Network |
Katral Viruthugal- Special Show on Education |
News18 Tamil nadu
|
|
| B47. Best use of Integrated Marketing - Food & Beverages |
| Brand |
Campaign |
Agencies |
Metal |
| Happilo |
Happilo | Flipkart |
Flipkart Internet |
|
| B48. Best use of Integrated Marketing - Media |
| Brand |
Campaign |
Agencies |
Metal |
| Zee Tamil |
SURVIVOR REALITY SHOW LAUNCH |
ZEE TAMIL |
|
| ZEE Kannada |
Golden Gang Digital Campaign |
Zee Entertainment Enterprises |
|
| B49. Best use of Integrated Marketing - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Gas-O-Fast |
India ke Acidity ka Indian Ayurvedic Solution |
|
|
| Manipal Hospitals |
Happy Doctor's Day, Really? |
Social Panga |
|
| B50. Best use of Integrated Marketing - Retail |
| Brand |
Campaign |
Agencies |
Metal |
| Tanishq |
Pudhumai Penn |
Titan Company |
|
| |
Peter England | Flipkart Ads |
Flipkart Internet |
|
| B51. Best use of Integrated Marketing - Consumer Durables/ Automotive/ Manufacturing |
| Brand |
Campaign |
Agencies |
Metal |
| |
Nothing Like Duroflex |
Duroflex |
|
| B54. Branded Content - BFSI |
| Brand |
Campaign |
Agencies |
Metal |
| Equitas |
Circle of Life |
Equitas Small Finance Bank |
|
| B55. Branded Content - FMCG |
| Brand |
Campaign |
Agencies |
Metal |
| Dabur Meswak |
The Meswak Song |
Greenroom |
|
| Bingo |
Bingo! Achha Aloo |
White Rivers Media |
|
| B56. Branded Content - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| Snapdeal South Campaign |
Pivotroots |
|
|
| B60. Branded Content - Media |
| Brand |
Campaign |
Agencies |
Metal |
| Colors Tamil |
INDEPENDENCE DAY |
Viacom18 |
|
| Mathrubhumi Daily |
MATHRUBHUMI 100 YEARS ANTHOLOGY BRAND FILM |
Maitri Advertising Works |
|
| B61. Branded Content - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Manipal Hospitals |
|
Social Panga |
|
| B63. Branded Content - Consumer Durables/ Automotive/ Manufacturing |
| Brand |
Campaign |
Agencies |
Metal |
| Duroflex |
Duroflex Sounds of Sleep Season 2 |
Duroflex |
|
| Nippon Paint |
Colors of Karnataka |
Nippon Paint India |
|
| B65. Innovative Use of Technology |
| Brand |
Campaign |
Agencies |
Metal |
| Equitas |
Equiverse - Metavarse for CSK Fans |
Equitas Small Finance Bank |
|
| B66. Marketing on a Small Budget |
| Brand |
Campaign |
Agencies |
Metal |
| Sunrise Pure |
Growing Sunrise Pure in the Mustard Oil Category |
Performics India |
|
| SOUTH AWARDS FOR SPECIAL MARKETING |
| C1. Occasion/ Festive Based or Seasonal Marketing - Real Estate |
| Brand |
Campaign |
Agencies |
Metal |
| |
Columbia Pacific Communities - #MissSanta |
Columbia Pacific Communities |
|
| C4. Occasion/ Festive Based or Seasonal Marketing - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| Fabelle |
Harness the festival of Rakhi to grow sales on Amazon |
Performics India |
|
| |
PUMA - Fitness Theme | Flipkart |
Flipkart Internet |
|
| C7. Occasion/ Festive Based or Seasonal Marketing - Food & Beverages |
| Brand |
Campaign |
Agencies |
Metal |
| |
Happilo | Flipkart |
Flipkart Internet |
|
| C8. Occasion/ Festive Based or Seasonal Marketing - Media |
| Brand |
Campaign |
Agencies |
Metal |
| |
ZEE Picchar 2nd Year Anniversary Campaign |
Zee Entertainment Enterprises |
|
| Zee Entertainment Enterprises |
Bangarraju World Television Premiere |
Zee Telugu |
|
| C9. Occasion/ Festive Based or Seasonal Marketing - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| |
Screen to Win |
Apollo Proton Cancer Centre |
|
| C11. Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing |
| Brand |
Campaign |
Agencies |
Metal |
| |
Summer Season Sale |
Tuskmelon Business Solutions |
|
| C12. Occasion/ Festive Based or Seasonal Marketing - Services |
| Brand |
Campaign |
Agencies |
Metal |
| |
Ayudha Pooja Campaign |
CARS24 Services |
|
| C16. Talent/ Influencer Marketing - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| Pivotroots |
Snapdeal South Campaign |
|
|
| C19. Talent/ Influencer Marketing - Food & Beverages |
| Heritage Foods |
Refresh with Heritage; Bake with Heritage |
88GB |
|
| C20. Talent/ Influencer Marketing - Media |
| Brand |
Campaign |
Agencies |
Metal |
| ZEE Kannada |
Golden Gang Digital Campaign |
ZEEL |
|
| Raaj Kamal Films International |
Pathala Pathala - Influencer Promotions |
Social Beat
|
|
| Zee5 |
Zee5 - RRR launch |
Pollen (Zoo Media) |
|
| C22. Talent/ Influencer Marketing - Retail |
| Brand |
Campaign |
Agencies |
Metal |
| |
A TRIBUTE TO FRIENDSHIP |
JOYALUKKAS INDIA |
|
| C23. Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing |
| Brand |
Campaign |
Agencies |
Metal |
| |
Ramco Super Plaster : Higher Coverage ! Crack-Free Finish ! |
THE RAMCO CEMENTS |
|
| |
Duroflex Sounds of Sleep Season 2 |
Duroflex |
|
| C27. Sustainable Marketing - FMCG |
| Sunfeast All Rounder |
#AmioAllRounder : Sunfeast All Rounder |
White Rivers Media
|
|
| C28. Sustainable Marketing - E-commerce |
| Brand |
Campaign |
Agencies |
Metal |
| |
Sirona | Flipkart |
Flipkart Internet |
|
| C32. Sustainable Marketing - Media |
| Brand |
Campaign |
Agencies |
Metal |
| Colors Tamil |
Media Madras Day |
Viacom18 Media |
|
| C33. Sustainable Marketing - Healthcare |
| Brand |
Campaign |
Agencies |
Metal |
| Sirona |
Sirona | Flipkart |
Flipkart Internet |
|
| SOUTH AWARDS FOR START-UPS / EMERGING PLAYERS |
| D1. Best Start up of the Year |
| Brand |
Campaign |
Agencies |
Metal |
| |
Lemme Be |
MIRAIGIRLS |
|
| D2. Best Emerging Player |
| Brand |
Campaign |
Agencies |
Metal |
| |
Beyond Banking |
Tuskmelon Business Solutions |
|
| D3. Best Marketing Campaign of the Year |
| Brand |
Campaign |
Agencies |
Metal |
| |
ABP Nadu Launch |
ABP Network |
|
| Brand of the Year |
| Tata Tea Chakra Gold |
| Agency of the Year |
| Maitri Advertising Works |
