IMA South

Shortlist

A. South Awards For Stage of Brand Building
A1. Category Creation
Brand Name Agency Name Campaign Name
Mansion House Brandy by Tilaknagar Industries   Mansion House Brandy
Bisleri Wavemaker New Model of Brand love- When Product becomes Media
A2. New Product Launch Real Estate
Brand Name Agency Name Campaign Name
Sattva Lakeridge Tempest Advertising Sattva Lakeridge Launch Campaign
A4. New Product Launch - FMCG
Brand Name Agency Name Campaign Name
Heritage Foods   Heritage Buffalo Milk
Himalaya Wellness Company 82point5 Communication - Ogilvy Group Himalaya Rose Glow Face Wash Launch Campaign
Himalaya Wellness Company Madison PR Himalaya #TakeMySpot Campaign
ITC Fabelle Chocolates Avian WE Fabelle One Earth
A5. New Product Launch - E-commerce
Brand Name Agency Name Campaign Name
Britannia Mindshare Launching the first open creme biscuit on E-commerce
A7. New Product Launch - Tech
Brand Name Agency Name Campaign Name
Mivi   DuoPods i7
A8. New Product Launch Food & Beverages
Brand Name Agency Name Campaign Name
Queenfisher Ogilvy India Queenfisher - The Queen of Good Times
Mansion House Flandy from Tilaknagar Industries   Mansion House Flandy
A9. New Product Launch - Media
Brand Name Agency Name Campaign Name
ZEE Kannada   Seetharaama
Zee Keralam   Zee Keralam - Maangalyam Launch Campaign
Zee Keralam   Zee Keralam - Brand Refresh + Combo Launch Campaign
Zee Telugu   Jagadhatri
ZEE Kannada   Bharjari Bachelors
ZEE Kannada   Lakshmi Nivasa
Star Vijay Mind Your Language Bigg Boss Tamil Season 7
Star Vijay Mind Your Language Super Singer Junior Season 9
Disney+ Hotstar Tamil Madboys Entertainment Launching Hotstar Specials Heart Beat
A10. New Product Launch - Healthcare
Brand Name Agency Name Campaign Name
Natural Remedies In House Team Phytocal Ruchi - Phytogenic Animal feed supplement
A11. New Product Launch - Retail
Brand Name Agency Name Campaign Name
Tanishq Adfactors PR Tanishq Presents Kakatiya
JOYALUKKAS   YUVA by JOYALUKKAS
Neo Stretch Donear Group Freedom To Move Launch
A12. New Product Launch - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Oppo Flipkart Ads Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart
Tata Motors Mancunianz Media Tata Intra V50 - South India Launch
Neo Stretch Donear Group Freedom To Move Launch
Nissan Motor India Havas Play - Sports NISSAN MOVE BEYOND GOLF TOURNAMENT 2022-23
Matter Flipkart Ads Flipkart Ads X Matter EV: Reshaping the EV landscape
TTK Prestige Madison PR Induction Cooktop with Whistle Counter
A13. New Product Launch - Services
Brand Name Agency Name Campaign Name
Namma Yatri HiveMinds Innovative Market Solutions Reshaping Bengaluru's Ride-Hailing Narrative
A16. Brand Extension - Real Estate
Brand Name Agency Name Campaign Name
iCloud Homes PlainSpeak Live the Luxe Life
A19. Brand Extension - E-commerce
Brand Name Agency Name Campaign Name
Shobitam Social Beat Brand Expansion Story through Branded Content: Shobitam
A21. Brand Extension - Tech
Brand Name Agency Name Campaign Name
Sony Playstation Flipkart Ads Flipkart Ads X Sony Playstatsion
A22. Brand Extension - Food & Beverages
Brand Name Agency Name Campaign Name
Signature PHD Mumbai SIGNATURE x ZIRO - 23 Driving Sustainability
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Royal Challenge PHD Mumbai Royal Challenge - Naya Sher#ChooseBold
Black & White PHD Mumbai Black & White : Hyperlocal campaign for increased footfall in premium restaurants & Pubs
House of McDowells PHD Mumbai House of McDowells - Yaaron wali baat
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
A23. Brand Extension - Media
Brand Name Agency Name Campaign Name
Prajavani and Deccan Herald   Bhumika Club
Prajavani   Prajavani Cine Sammana
Deccan Herald   DH Bengaluru 2040 Summit
A27. Brand Extension - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Matter Flipkart Ads Flipkart Ads X Matter EV: Reshaping the EV landscape
Neo Stretch Donear Group Freedom To Move Launch
Tata Motors Mancunianz Media Tata motors Intra V50
Montra Electric (TICMPL)   Montra Electric - Customer Loyality Program
Polycab India Interspace Communications Brand refresh - Outdoor campaign
A34. Customer Relationship Marketing - Customer Experience - Education
Brand Name Agency Name Campaign Name
Parul University SRV Media Parul AI Campaign
A35. Customer Relationship Marketing - Customer Experience - Tech
Brand Name Agency Name Campaign Name
Sony Playstation Flipkart Ads Flipkart Ads X Sony Playstatsion
Amazon Web Services (AWS) Younion Focused Marketing Services Passport to re:Invent - A Direct Mailer
Amazon Web Services (AWS) Younion Focused Marketing Services On The Same Page Campaign - A Direct Mailer
A37. Customer Relationship Marketing - Customer Experience - Media
Brand Name Agency Name Campaign Name
Zee Keralam   Zee Keralam - Valentine's Day - Digital Campaign
A39. Customer Relationship Marketing - Customer Experience - Retail
Brand Name Agency Name Campaign Name
American Tourister Flipkart Ads American Tourister x Flipkart Ads: Born to Cross Boundaries!
A40. Customer Relationship Marketing - Customer Experience - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Firebolt Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
LG Flipkart Ads Flipkart Ads X LG: Revolutionising the Washing Machine Segment
Montra Electric (TICMPL)   Montra Electric - Customer Loyality Program
A41. Customer Relationship Marketing - Customer Experience - Social Impact New
Brand Name Agency Name Campaign Name
Swiggy Instamart Havas Play (Content) Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart
Manorama News   Pentharam
Manorama News   Vayasinazhaku
B. South Awards For Communication
B1. Best use of TV Real Estate
Brand Name Agency Name Campaign Name
Elite Developers PlainSpeak Kalyanam
B3. Best use of TV - FMCG
Brand Name Agency Name Campaign Name
Wipro Softouch   Black is my Favorite Colouru
Yardley London Contract Advertising Yardley Talc - Wedding Commercial
KLF Nirmal Cold Pressed Virgin Coconut Oil Maitri Advertising Works KLF Nirmal Cold Pressed Virgin Coconut Oil Brand Film
Lazza Ice Creams Maitri Advertising Works Republic of Happiness
AVT Premium Tea Maitri Advertising Works AVT Premium Tea Brand Film
LIfespan Pad Play Lifespan Protein Diskette_Nikath Zareen _Dum unna diskettes
Ashirvaad Pad Play Aashirvaad Masala Karam TVC
Nescafè Sunrise BBH Nescafè Sunrise A perfect start to your day
B4. Best use of TV - E-commerce
Brand Name Agency Name Campaign Name
FLYBOO.COM Pad Play FLYBOO_PV Sindhu
B7. Best use of TV - Food & Beverages
Brand Name Agency Name Campaign Name
AVT Premium Tea Maitri Advertising Works AVT Premium Tea Brand Film
Lazza Ice Creams Maitri Advertising Works Republic of Happiness
Nescafe Sunrise BBH Nescafe Sunrise A perfect start to your day
KPL Shudhi PlainSpeak Hridyam Shudham
B8. Best use of TV - Media
Brand Name Agency Name Campaign Name
ZEE Kannada   Seetharaama
Asianet Maitri Advertising Works Super Sunday - World Television Premiere
Asianet Maitri Advertising Works Bigg Boss Malayalam Season 6
Zee Telugu   Best use of TV - Media - Prema Entha Madhuram
Zee Keralam   Zee Keralam - Idents - Brand Refresh
ZEE Kannada   Drama Juniors 5
Asianet Maitri Advertising Works Celebrate this Onam with Asianet
Zee Telugu   Jagadhatri
B9. Best use of TV - Healthcare
Brand Name Agency Name Campaign Name
Dr Agarwals eye hospitals   See Like young with Dr Agarwals eye hospitals
B10. Best use of TV - Retail
Brand Name Agency Name Campaign Name
JOYALUKKAS   AKSHAYA TRITIYA by JOYALUKKAS
B11. Best use of TV - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Centuary Mattress Pad Play Centuary Mattresses PV Sindhu film
B21. Best use of Print - Food & Beverages
Brand Name Agency Name Campaign Name
House of McDowells PHD Mumbai House of McDowells - Yaaron wali baat
B22. Best use of Print - Media
Brand Name Agency Name Campaign Name
Amazon Prime Video   Poacher - Print Innovation
B23. Best use of Print - Healthcare
Brand Name Agency Name Campaign Name
Dr Agarwals eye hospitals   See Like young with Dr Agarwals eye hospitals
B24. Best use of Print - Retail
Brand Name Agency Name Campaign Name
Lulu Malls   Go Green Ganesha
B26. Best use of Print - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Tata Motors Mancunianz Media Tata Motors Intra V50
Sarathy Group PlainSpeak We don't sell cars
B29. Best use of Radio / Audio Platform
Brand Name Agency Name Campaign Name
JBL Havas Play (Content) Sounds of Kerala
Amazon Prime Video   Inspector Rishi - Spotify Activity
B30. Best use of OOH
Brand Name Agency Name Campaign Name
Bisleri Wavemaker New Model of Brand love- When Product becomes Media
Go DESi The Media Ant TMA X Go DESi Outdoor Campaign
Tata Motors Mancunianz Media Tata Motors Yodha 2.0
Amazon Prime Video   Inspector Rishi - Ratchi OOH Innovation
Tata Motors Mancunianz Media Tata Motors Intra Pickups
Disney+ Hotstar Tamil Group M Bigg Boss Season 7 Twin Bus stop innovation OOH
Polycab India Interspace Communications Brand Refresh Outdoor Campaign
B31. Best use of Experiential Marketing
Brand Name Agency Name Campaign Name
Swiggy Instamart Havas Play (Content) Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart
Amazon Prime Video   The Village - Mutant CMRL Activation
The Hindu-Chennai In-house The Hindu Made of Chennai- Archival Photo Exhibit
Bisleri Wavemaker New Model of Brand love- When Product becomes Media
Zee Telugu   Upcycle Ganesha
South India Film Festival Arha Media & Braodcasting aha South India Film Festival
Asianet Maitri Advertising Works Bigg Boss Malayalam Season 6
The Hindu-Chennai In-house The Hindu Made of Chennai-Moonlight Cinema
Amazon Prime Video   Dhootha - Fan Meet
Tanishq Adfactors PR Tanishq Presents Kakatiya
ZEE Kannada   Drama Juniors 5
B33. Best use of Digital Marketing/ Social Media - BFSI
Brand Name Agency Name Campaign Name
DBS Bank Gozoop Different Kind of Bank
Chola MS Social Panga Insurance # SimpleHai
Royal Sundaram Ethinos Digital Marketing Royal Sundaram Motor Insurance
B34. Best use of Digital Marketing/ Social Media - FMCG
Brand Name Agency Name Campaign Name
Himalaya Wellness Company 82point5 Communication - Ogilvy Group Himalaya Rose Glow Face Wash Launch Campaign
Bingo Mad Angles White Rivers Media Bingo Meme Premiere League
Dabur Red Toothpaste Dentsu X Dabur Red Makar Sankranti Campaign
Dabur Vatika Dentsu X Vatika Women Of Substance
Wipro Softouch   Black is my Favorite Colouru
Santoor Wipro Consumer Care Young Soch 2.0
Heritage Foods   Heritage Howzzat
B35. Best use of Digital Marketing/ Social Media - E-commerce
Brand Name Agency Name Campaign Name
Diamondrensu NP Digital India How NPDI increased the ROAS by a whopping 100% & the Brand Visibility by 40%
B37. Best use of Digital Marketing/ Social Media - Tech
Brand Name Agency Name Campaign Name
Mathrubhumi News In House Mathrubhumi News Shasthrajith
B38. Best use of Digital Marketing/ Social Media - Food & Beverages
Brand Name Agency Name Campaign Name
Tata Tea Chakra Gold Media.Monks Navratri Campaign: #ChakraGoldGhanamainaBommalu
Queenfisher Ogilvy India Queenfisher - The Queen of Good Times
Tata Tea Chakra Gold Media.Monks Suvarna Avakasham
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Tata Tea Chakra Gold Media.Monks #PongalOPongal Challenge
Black & White PHD Mumbai Black & White : Hyperlocal campaign for increased footfall in premium restaurants & Pubs
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
Mansion House Brandy by Tilaknagar Industries   Mansion House Brandy presents A Warm Welcome
Tata Tea Chakra Gold Media.Monks Deepavali Campaign: #EnUlamkanindhaDeepavaliVazthukkal
B39. Best use of Digital Marketing/ Social Media - Media
Brand Name Agency Name Campaign Name
manroamaMAX   LIVE Antipiracy Campaign
Vijay Television BeatRoute BIGG BOSS 7 -Rendula Onnu Paaklam
Zee Keralam   Brand Refresh - Zee Keralam - Digital Campaign
Netflix Maitri Advertising Works Shakeela's Driving School
Amazon Prime Video   Poacher - Missing Elephants Campaign
Disney+ Hotstar BeatRoute MATHAGAM - "The Night is long"
Club FM In House Club FM X Zee Keralam
The Hindu-Chennai In-house The Hindu Made of Chennai
ZEE Kannada   Seetharaama
Disney+ Hotstar Tamil Digitally Inspired Media 1 Ticket 4 Padam - Social Media campaign
B40. Best use of Digital Marketing/ Social Media - Healthcare
Brand Name Agency Name Campaign Name
Natural Remedies In House Team Phytocal Ruchi - Phytogenic Animal feed supplement
B41. Best use of Digital Marketing/ Social Media - Retail
Brand Name Agency Name Campaign Name
SAMSONITE SOCIAL BEAT SOCIAL BEAT X SAMSONITE | TESTED LIKE SAMSONITE
Forum South Bengaluru Pink Lemonade Communications Pvt Ltd Forum South Bengaluru Fest Case Study
LULU MALL THIRUVANANTHAPURAM   Onam Success Story - Driving Premium Shopping Experiences
JOYALUKKAS   SITA KALYANAM by JOYALUKKAS
LuLu Mall Hyderabad In-house Lulu Grand Launch
Lulu International Shopping Malls, Kochi   LULU FOOTBALL CHALLENGE
Lulu Malls   Go Green Ganesha
B42. Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Vivo Warner Bros. Discovery Vivo Imagine Photography Awards
Eurogrip Tyres Havas Media India Eurogrip Tyres partners with Havas Media and Silverpush in India for AI Driven Contextual Advertising
Neo Stretch Donear Group Freedom To Move Launch
Tata Motors Mancunianz Media Tata Motors Intra Pickups
Honeycomb Creative Support Honeycomb Creative Support Best Paid Social Campaign
Montra electric   Montra electric DVC campaign
B43. Best use of Digital Marketing/ Social Media- Social Impact New
Brand Name Agency Name Campaign Name
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Lulu Malls   Go Green Ganesha
Movie Train Motion Pictures BeatRoute When the real MM and reel MM decided to surprise fans by gate-crashing a play spot on a random evening 🏏
Sarathy Group PlainSpeak Without Arms. With Determination.
Agri Central Akartha Farmers of India
B44. Best use of Digital Marketing/ Social Media - Services
Brand Name Agency Name Campaign Name
AbhiBus a-tom. Abhibus, Jahaan Dil Kare , Abhi Book Abhi Go. .
B46. Best use of Omni Channel Marketing
Brand Name Agency Name Campaign Name
Amazon Prime Video   Poacher - Integrated Campaign
Kappa Maitri Advertising Works Kappa CULTR
Mathrubhumi Maitri Advertising Works Mathrubhumi International Festival of Letters 2024
Heritage Foods   Heritage Buffalo Milk
Tata Tea Chakra Gold Media.Monks Suvarna Avakasham
Lulu Mall , Kochi   LOS
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
ZEE Kannada   Lakshmi Nivasa
ZEE Kannada   Drama Juniors 5
B47. Best use of Integrated Marketing - Real Estate
Brand Name Agency Name Campaign Name
Casagrand High-Time Flick production house (TVC), Casagrand In-house team (other creatives) Best use of integrated marketing - Real estate
B49. Best use of Integrated Marketing - FMCG
Brand Name Agency Name Campaign Name
Wipro Softouch   Black is my Favorite Colouru
Heritage Foods   Heritage Paneer
Himalaya Wellness Company 82point5 Communication - Ogilvy Group Himalaya Rose Glow Face Wash Launch Campaign
ITC Mangaldeep Agarbatti Avian WE ITC MANGALDEEP X MANGAL AARAMBH CAMPAIGN
Heritage Foods   Heritage Total Curd
Himalaya Wellness Company Madison PR Himalaya #TakeMySpot Campaign
KLF Nirmal Cold Pressed Virgin Coconut Oil Maitri Advertising Works KLF Nirmal Cold Pressed Virgin Coconut Oil Brand Film
ITC Foods Avian WE ITC Mission Millet Campaign
B50. Best use of Integrated Marketing - E-commerce
Brand Name Agency Name Campaign Name
H&M Myntra Ads UNITED BY FASHION
B51. Best use of Integrated Marketing - Education
Brand Name Agency Name Campaign Name
Mathrubhumi Maitri Advertising Works Mathrubhumi International Festival of Letters 2024
B52. Best use of Integrated Marketing - Tech
Brand Name Agency Name Campaign Name
Sony Playstation Flipkart Ads Flipkart Ads X Sony Playstatsion
B53. Best use of Integrated Marketing - Food & Beverages
Brand Name Agency Name Campaign Name
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
House of McDowells PHD Mumbai House of McDowells - Yaaron wali baat
Tata Tea Chakra Gold Media.Monks Suvarna Avakasham
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
B54. Best use of Integrated Marketing - Media
Brand Name Agency Name Campaign Name
Asianet Maitri Advertising Works Bigg Boss Malayalam Season 6
Amazon Prime Video   Inspector Rishi - Integrated Campaign
The Hindu-Chennai In-house The Hindu Made of Chennai
Zee Keralam   Zee Keralam - Brand Refresh + Combo Launch Campaign
Zee Keralam   Zee Keralam - Maangalyam Launch Campaign
Amazon Prime Video   Dhootha
ZEE Kannada   Bharjari Bachelors
Zee Telugu   BRO The Avatar
ZEE Kannada   Seetharaama
Zee Telugu   Jagadhatri
ZEE Kannada   Lakshmi Nivasa
Disney+ Hotstar Tamil   Hotstar Specials 'Label' 360 degree marketing
B56. Best use of Integrated Marketing - Retail
Brand Name Agency Name Campaign Name
Linen Club L and K Saatchi Let Go For New
LULU MALL THIRUVANANTHAPURAM   Lulu LoS: Reigniting the Excitement
Lulu Malls   Go Green Ganesha
Tanishq Adfactors PR Tanishq Presents Kakatiya
B57. Best use of Integrated Marketing - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Oppo Flipkart Ads Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart
Firebolt Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
Tata Motors Mancunianz Media Tata Intra Pickups South India Campaign
B59. Best use of Integrated Marketing - Social Impact
Brand Name Agency Name Campaign Name
Lulu Malls   Go Green Ganesha
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
B61. Branded Content - Real Estate
Brand Name Agency Name Campaign Name
Adarsh Group Tempest Advertising 35 Years of Creating Memories - Brand Film
Intellion Offices by Tata Realty   Sound Of Intellion - Sonic Identity
B62. Branded Content - BFSI
Brand Name Agency Name Campaign Name
DBS Bank Gozoop Different Kind of Bank
State Bank of India Warner Bros. Discovery Mega Banks of India- SBI
B63. Branded Content - FMCG
Brand Name Agency Name Campaign Name
Santoor -Wipro Consumer Care   Santoor TV Integrations
Heritage Foods   Heritage Buffalo Milk- Branded Content
Dabur Vatika Dentsu X Vatika Women Of Substance
Santoor -Wipro Consumer Care   Santoor WPL Young Soch Diaries
TTK Prestige Warner Bros. Discovery Roots of My Platter Season 2
B65. Branded Content - Education
Brand Name Agency Name Campaign Name
Black & White PHD Mumbai Black & White : Hyperlocal campaign for increased footfall in premium restaurants & Pubs
Parul University SRV Media Pvt Ltd Parul AI Campaign
B66. Branded Content - Tech
Brand Name Agency Name Campaign Name
Honeycomb Creative Support   Best In-house Content - UI/UX Design
B67. Branded Content - Food & Beverages
Brand Name Agency Name Campaign Name
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Mansion House Flandy from Tilaknagar Industries   Mansion House Flandy presents Welcome The Now
ITC x aha Arha Media & Broadcasting The Bingo Mad Angles Song
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
B68. Branded Content - Media
Brand Name Agency Name Campaign Name
Netflix Maitri Advertising Works Shakeela's Driving School
The Hindu-Chennai In-house Cadbury Iniya Kodattam in association with The Hindu Group
Asianet Maitri Advertising Works Celebrate this Onam with Asianet
Zee Keralam   Zee Keralam - Idents - Brand Refresh
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
B69. Branded Content - Healthcare
Brand Name Agency Name Campaign Name
Mankind Pharma Warner Bros. Discovery The Mankind Pharma Story
B70. Branded Content - Retail
Brand Name Agency Name Campaign Name
SAMSONITE SOCIAL BEAT SOCIAL BEAT X SAMSONITE | TESTED LIKE SAMSONITE
Neo Stretch Donear Group Freedom To Move Launch
Lulu Malls   Go Green Ganesha
B71. Branded Content - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Matter Flipkart Ads Flipkart Ads X Matter EV: Reshaping the EV landscape
Oppo Flipkart Ads Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart
Neo Stretch Donear Group Freedom To Move Launch
TVS Ntorq AdGlobal360 India TVS Ntorq Revvv
Arcelor Mittal Nippon Steel India Warner Bros. Discovery The Great Indian Factory- AM/NS India,Hazira
B74. Innovative Use of Technology
Brand Name Agency Name Campaign Name
Tata AIA Ruglas Media Tata AIA's SEO Triumph - Top 5 Google Rankings Doubles Non-branded Traffic by 202%
MBIFL In house When AI Shashi Tharoor meets the Real Shashi Tharoor
Firebolt Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
Muralya Dairy PlainSpeak AI Calendar
Montra electric   Montra electric AR
B75. Branded Content- Social Impact
Brand Name Agency Name Campaign Name
Netflix Maitri Advertising Works Shakeela's Driving School
Montra electric   Montra electric AR
B76. Marketing on a Small Budget
Brand Name Agency Name Campaign Name
Zee Keralam   Zee Keralam - Valentine's Day - Digital Campaign
Lulu Mall Lulu International Shopping Malls Communication - Marketing on Small budget - Tug of war
VNH Naidu Hall Logicloop VNH Naidu Hall signs off Women’s Day campaign at a record high with Logicloop
Bisleri Wavemaker New Model of Brand love- When Product becomes Media
Lulu Mall Palakkad Lulu International Shopping Mall Lulu Flowers Fest
JBL Havas Play (Content) Sounds of Kerala
Heritage Foods   Heritage Doodhpeda
Y Mall Lulu Group India Y Mall Kids Fashion Fiesta
B77. Best Use of Sports or eSports Marketing New
Brand Name Agency Name Campaign Name
CYCLE PURE AGARBATHI ITW CONSULTING N Ranga Rao & Sons, Manufactured & Marketers of CYCLE PURE AGARBATHI X CRICKET
Parle 20 20 Cookies Zenith Media Parle 20 20 Cookies Be the 12th Man in CCL Team
Crex The Media Ant TMA X Crex Sports Campaign
Himalaya Wellness Company Madison PR Himalaya #TakeMySpot Campaign
C. South Awards for Special Marketing
C2. Occasion/ Festive Based or Seasonal Marketing - BFSI
Brand Name Agency Name Campaign Name
Ujjivan Small Finance Bank   Onam Punjari Pookolam
C3. Occasion/ Festive Based or Seasonal Marketing - FMCG
Brand Name Agency Name Campaign Name
AMUL Maitri Advertising Works How AMUL Celebrated Christmas 2023
Bingo Hashtags White Rivers Media Bingo Meme Premiere League
Santoor - Wipro   Santoor - National Youth Day - Tattoo AR
ITC Mangaldeep Agarbatti Avian WE ITC MANGALDEEP X MANGAL AARAMBH CAMPAIGN
Brahmins Maitri Advertising Works Vegetarian Month
Heritage Foods   Heritage Alpenvie Vibez
Dabur Red Toothpaste Dentsu X Dabur Red Makar Sankranti Campaign
LIfespan Pad Play Lifespan Protein Diskette_Nikath Zareen _Dum unna diskettes
C4. Occasion/ Festive Based or Seasonal Marketing - E-commerce
Brand Name Agency Name Campaign Name
Flipkart Digitally Inspired Media Flipkart's innovative Aadi sale activation in Tamilnadu
Britannia Mindshare Britannia Pays tribute to India's Living Freedom Fighters
Shyaway Brand Mascots India Shyaway - She is in her Element
C6. Occasion/ Festive Based or Seasonal Marketing - Tech
Brand Name Agency Name Campaign Name
Swiggy Instamart Havas Play (Content) Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart
JBL Havas Play (Content) Sounds of Kerala
Sony Playstation Flipkart Ads Flipkart Ads X Sony Playstatsion
C7. Occasion/ Festive Based or Seasonal Marketing - Food & Beverages
Brand Name Agency Name Campaign Name
Queenfisher Ogilvy India Queenfisher - The Queen of Good Times
Eastern Condiments Pink Lemonade Valentine's Day Case Study
Tata Tea Chakra Gold Media.Monks #PongalOPongal Challenge
Brahmins Maitri Advertising Works Vegetarian Month
AMUL Maitri Advertising Works How AMUL Celebrated Christmas 2023
Tata Tea Chakra Gold Media.Monks Suvarna Avakasham
Tata Tea Chakra Gold Media.Monks Navratri Campaign #ChakraGoldGhanamainaBommalu
Tata Tea Chakra Gold Media.Monks Deepavali Campaign: HushTagEnUlamkanindhaDeepavaliVazthukkal
DEVYANI INTERNATIONAL (KFC) OMG DIGITAL INDIA KFC ONAM SPECIALS CAMPAIGN
C8. Occasion/ Festive Based or Seasonal Marketing - Media
Brand Name Agency Name Campaign Name
Zee Keralam   Zee Keralam - Onam Brand Song
Zee Telugu   Festive Based or Seasonal Marketing - Media- Upcycle Ganesha
Zee Telugu   Sankranthi Celebrations
Asianet   Onam Celebrations
Neelam Productions BeatRoute Baby's Day Out
Star Vijay Mind Your Language Star Vijay Navarathri Kondattam
C10. Occasion/ Festive Based or Seasonal Marketing - Retail
Brand Name Agency Name Campaign Name
Linen Club L and K Saatchi Let Go For New
Tanishq Adfactors PR Tanishq Presents Kakatiya
LULU MALL THIRUVANANTHAPURAM   Onam Success Story - Driving Premium Shopping Experiences
Lulu Mall Lucknow   Lulu Wedding Utsav
JOYALUKKAS INDIA   Joyful Diwali fest
Lulu Mall Kochi Lulu International Shopping Malls MAN CITY TREBLE TROPHY TOUR
Jotun Paints Mancunianz Media Jotun Paints Onam Campaign
C11. Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Firebolt Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
Asian Paints Madison PR Apex Floor Guard Unveils Largest Pookalam for Pongal Celebration
Club FM In House Club FM X Tata.ev
American Tourister Flipkart Ads American Tourister x Flipkart Ads: Born to Cross Boundaries!
Mahindra Tractors Colads Integrated Communications Mahindra - Uzhavin Thalaiva - Farmers Tribute Song
C12. Occasion/ Festive Based or Seasonal Marketing- Social Impact New
Brand Name Agency Name Campaign Name
Sarathy Group PlainSpeak Without Arms. With Determination.
Montra Electric (TICMPL)   Montra electric - CSR
C15. Talent/ Influencer Marketing - Real Estate
Brand Name Agency Name Campaign Name
Urbanrise Divo Urbanrise City of Joy
C17. Talent/ Influencer Marketing - FMCG
Brand Name Agency Name Campaign Name
Parle 20 20 Cookies Zenith Media Parle 20 20 Cookies Be the 12th Man in CCL Team
Parle Hide & Seek Zenith Media Start Your Story with Hide & Seek
Comfort Divo Comfort #SniffChallenge
Oreo Divo #ThalaThalapathyOreo campaign
Wipro Softouch   Black is my Favorite Colouru
C18. Talent/ Influencer Marketing - E-commerce
Brand Name Agency Name Campaign Name
Big Basket Divo Big Basket Youtube always on
C19. Talent/ Influencer Marketing - Education
Brand Name Agency Name Campaign Name
Scaler Divo Scaling Up With Scaler
C21. Talent/ Influencer Marketing - Food & Beverages
Brand Name Agency Name Campaign Name
Parle 20 20 Cookies Zenith Media Parle 20 20 Cookies Be the 12th Man in CCL Team
V-Guard Industries Ripple Links Media V-Guard Always-On Campaign: Kitchen Appliances
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Parle Hide & Seek Zenith Media Start Your Story with Hide & Seek
Tata Tea Chakra Gold Media.Monks Suvarna Avakasham
McDonald's India (W&S) Divo McSpicy Fried Chicken Portfolio
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
Tang Divo Onam Tangy Tales
Muralya Dairy PlainSpeak Muralya in UAE
C22. Talent/ Influencer Marketing - Media
Brand Name Agency Name Campaign Name
Vijay Television BeatRoute BIGG BOSS 7 -Rendula Onnu Paaklam
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Enchanteur Karikku (Fuse) Enchanteur Onam Campaign
Netflix Maitri Advertising Works Shakeela's Driving School
Black Dog PHD Mumbai BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS
Disney+ Hotstar BeatRoute MATHAGAM - "The Night is long"
JioCinema Divo JioCinema IPL Campaign
Amazon Prime Video   Dhootha
Disney+ Hotstar BeatRoute The Bigg Box
Make Believe Productions BeatRoute Inspector Rishi: Vanaratchi Exposed
C24. Talent/ Influencer Marketing - Retail
Brand Name Agency Name Campaign Name
Neo Stretch Donear Group Freedom To Move Launch
Samsonite Influencer.in INFLUENCER.IN X SAMSONITE | TESTED LIKE SAMSONITE
Indian Terrain Social Beat Wear The Pants by Indian Terrain
Ramraj Divo My Eid Outfit from Ramraj
LuLu Mall Hyderabad In-house LuLu Grand Launch
Lulu Malls   Go Green Ganesha
Lulu Mall Lulu International Shopping Malls Ona-call
C25. Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Neo Stretch Donear Group Freedom To Move Launch
TVS Ntorq AdGlobal360 India TVS Ntorq Revvv
Oppo Flipkart Ads Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart
Firebolt Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
V-Guard Industries Ripple Links Media V-Guard Always-On Campaign: Electrical Appliances
Poorvika Divo Poorvika Pongal Campaign
C27. Talent/ Influencer Marketing- Social Impact
Brand Name Agency Name Campaign Name
JOHNNIE WALKER REFRESHING MIXER PHD Mumbai OUT OF THE ECHO CHAMBER: INSPIRING PROGRESS IN A DIVIDED INDIA
Sunland Oil Divo Sunland Mother's Day with Wow Life
Sarathy Group PlainSpeak Without Arms. With Determination.
C30. Sustainable Marketing - BFSI
Brand Name Agency Name Campaign Name
Sriram Finance ProManage.biz Best Hyperlocal Marketing Platform
C35. Sustainable Marketing - Food & Beverages
Brand Name Agency Name Campaign Name
Signature PHD Mumbai SIGNATURE x ZIRO '23 Driving Sustainability
Signature PHD Mumbai "Green Vibes: Do Good, Live Good, Give Back to Nature"
C36. Sustainable Marketing - Media
Brand Name Agency Name Campaign Name
Zee Keralam   Zee Keralam - Valentine's Day - Digital Campaign
C39. Sustainable Marketing - Consumer Durables/ Automotive/ Manufacturing
Brand Name Agency Name Campaign Name
Duroflex Tilt Brand Solutions The Great Mattress Exchange
LG Flipkart Ads Flipkart Ads X LG: Revolutionising the Washing Machine Segment
Tata Motors Mancunianz Media Tata Motors Ace EV
C41. Sustainable Marketing- Social Impact
Brand Name Agency Name Campaign Name
Intellion Offices by Tata Realty   Deserved Reserved - International Women's Day
Zee Telugu   Upcycle Ganesha
Signature PHD Mumbai SIGNATURE x ZIRO '23 Driving Sustainability
D. South Awards for STARTUPS / Emerging Player
D1. Best Start up of the Year
Brand Name Agency Name Campaign Name
Namma Yatri HiveMinds Innovative Market Solutions Namma Yatri: Reshaping Bengaluru's Ride-Hailing Narrative
Sriram Finance ProManage.biz Best Hyperlocal Marketing Platform
D2. Best Emerging Player
Brand Name Agency Name Campaign Name
Namma Yatri HiveMinds Innovative Market Solutions Namma Yatri: Reshaping Bengaluru's Ride-Hailing Narrative
Sugarfit HiveMinds Innovative Market Solutions SugarFit's Path to Prominence
Mivi   Best Emerging player
D3. Best Marketing Campaign of the Year
Brand Name Agency Name Campaign Name
HomeLane HiveMinds Innovative Market Solutions Homelane's Triumph in Marketing Excellence
Sugarfit HiveMinds Innovative Market Solutions Sweet Success: SugarFit's Campaign Triumph
Lazza Ice Creams Maitri Advertising Works Republic of Happiness