With the advent of cookie-less technology, online advertising has been undergoing a revolutionary change. This shift has created a need for marketers to rethink their strategies and find new ways to maximise their outcomes in this new landscape. The death of the third-party cookie is a major disruption to the digital advertising industry. It will require advertisers to rethink their strategies for targeting users, measuring success, and optimizing campaigns. By understanding the implications of this shift and leveraging the right technologies, marketers can create more effective campaigns that will yield better results.
With the increasing focus on consumer privacy, businesses need to find new ways to navigate a future without cookies. Discover how you can optimise your approach and maximise outcomes in a cookie-less landscape with our expert insights.
4:00 pm – 4:05 pm
Welcome Address
Welcome & Introduction by
Session Chair: Harshil Karia, Founder- Schbang
4:05 pm – 5:20 pm
Panel Discussion
7-8 Agency Leaders/ Brands/ Digital Leaders + Chaitanya Sinha, Business Head-India, Silverpush + Session Chair: Harshil Karia, Founder- Schbang
5:20 pm – 5:25 pm
QnA
By Panel Members
5:25 pm – 5:30 pm
Thank you note
By Session Chair: Harshil Karia, Founder- Schbang
5:30 pm
Wine & Cheese
Associate Vice President - Planning
Senior Vice President, Lead -Precision (Programmatic), India
Chief Business Officer
Head of Marketing
General Manager
Director-Media
Co-Founder & EVP
Head- Digital Services, India
National Head- Digital Services
Vice President and Head of Marketing
Associate Director- Media
Vice President Marketing
Assistant Vice President
Director- Media and Marketing
Business Head-India
Founder
Vedashree Kate | vedashree.kate@exchange4media.com | +91 9029731056 I +91 7977365295