As the business landscape grows increasingly competitive, delivering a personalized, consistent, and cohesive customer experience (CX) has become a vital differentiator. Yet, only 21% of professionals in India report that their organizations currently offer an exceptional digital CX. To truly thrive, organizations must break free from the constraints of data silos and technical debt, building a unified customer view that enables real-time, personalized interactions across every channel. This requires a fundamental rethinking of customer engagement strategies—putting the customer at the center and leveraging a unified platform that integrates customer data, actionable insights, orchestration, and native omnichannel delivery.
In this exclusive roundtable discussion, we will explore how leading organizations are overcoming the data fragmentation challenges in today’s dynamic consumer landscape. We’ll dive deep into the transformative capabilities of the Adobe Experience Platform, which is revolutionizing data strategy by unifying customer data, insights, orchestration, and omnichannel delivery. This unified approach provides marketers with unparalleled agility to master real-time marketing and respond with precision in an ever-evolving marketplace.
Additionally, we will gain valuable perspectives on the Data Protection and Privacy (DPDP) Act, and its recently published rules (effective January 3, 2025). A Visionary's Perspective- The DPDP Act through the Eyes of a Veteran Leader who will shed light on the profound significance and implications of this critical legislation.
With Adobe’s strategic investment in local data centers across India, businesses can now confidently harness the power of the Adobe Experience Platform to deliver cutting-edge, real-time, customer-centric engagements—all while adhering to the stringent data governance requirements set forth by Indian law. This localized approach not only enhances the agility of organizations but also ensures compliance in an increasingly complex data landscape.
Cybercrime Investigations, Incident Response, Data Privacy Consultant, 4 Time TEDx Speaker & Founder
SVP - E-Commerce & Digital Marketing
Moderator
Vice President – Sales and Marketing
CMO
CTO
Country Head - Data & Analytics
SVP Marketing
Sr. Business Solutions Consultant
VP Information Technology
Chief of Operations & Technology Officer (COOT)
EVP & CMO
Head of Customer Experience
Vice President - Consumer Engagement & Martech
Global Head Digital, Content and Experiential Marketing
MarTech Lead - INSWA
Chief Information Officer
Head of Marketing
Start your evening by meeting fellow attendees and setting the stage for an engaging event.
Ritesh Bhatia, Cybercrime Investigations, Incident Response, Data Privacy Consultant, four-time TEDx Speaker & Founder, V4WEB Cybersecurity
Neil Montes, Sr. Business Solutions Consultant, Adobe
Data-Driven Delight: Mastering Real-Time Marketing. Industry leaders will share innovative strategies and success stories on leveraging data for impactful marketing.