Amazon OOH Roundtable 2026 | e4m × Amazon Ads RT India

About Us

Join us for the e4m - Amazon Roundtable as we explore a transformative shift in offline advertising — Branding on Amazon's Packages Ads. In today’s digital age, brands are increasingly looking for innovative ways to engage consumers in both traditional and digital environments. Branding on Amazon's Packages offers a fresh, impactful way to connect with your audience directly at their doorstep, using the power of Amazon’s extensive delivery network.

With On Package Advertisement, brands have the opportunity to leverage one of the most visible media touchpoints in a consumer’s life — the delivery package. Branding on these Packages provides high-frequency, last-mile engagement, ensuring that your brand reaches consumers in the most intimate and impactful way.

Discussion Points

Consumer Behavior Shift

Increasing screen fatigue; Ad blindness in digital; Rise of mindful consumption; Importance of physical brand interactions
Measurement & Effectiveness

Challenges in measuring offline impact; Need for better attribution; Linking exposure to outcomes; Brand lift and recall measurement
Right audience/Relevance

across channel- what is required to get the right attention
Future of Non-Screen Media

Emerging formats and innovations; Role of commerce-driven media; Blurring lines between media and experience
Integration into Media Planning

How agencies currently plan non-screen media; Gaps in integrating offline touchpoints; Role of omnichannel strategies

Agenda

3:00 – 3:20 PM

Registration & Networking

Kickstart the event by connecting with fellow attendees, sharing insights, and exploring collaboration opportunities in a relaxed, engaging environment.

3:20 – 3:30 PM

Welcome Address

Opening remarks to set the tone for the day, highlight the theme “Beyond Screens: Unlocking High-Impact Consumer Touchpoints”, and inspire meaningful conversations ahead.

3:30 – 3:40 PM

Keynote Session

1. Consumer Trends
Screen fatigue & ad blindness: Digital overload is reducing engagement. Mindful consumption: Audiences now focus on meaningful, quality interactions. Offline experiences matter: Physical touchpoints create stronger brand recall and emotional connection.

2. Measurement Challenges
Offline impact is hard to track: Linking real-world interactions to outcomes is complex. Need for better attribution: Understanding the full customer journey is key. Brand lift & recall: Surveys, experiments, and panels help quantify awareness and perception.

3:40 – 4:45 PM

Panel Discussion

Offline & Omnichannel Media

Emerging formats: Package branding, experiential activations, last-mile innovations.

Commerce-driven media: Linking media to purchases and measurable outcomes.

Media + experience: Blurring lines to create memorable, multi-sensory touchpoints

Planning gaps: Challenges in integrating offline with digital campaigns.

Omnichannel strategies: Cohesive journeys, attribution, and optimizing ROI.

Creativity & Innovation (Dedicated Section)- In a world of infinite impressions, creativity is the only true differentiator.

Media can get you reach, but creativity is what drives attention, recall, and action.

As consumers become more selective, innovation in both format and storytelling becomes critical to break through clutter.

4:45 – 5:00 PM

QnA

An open exchange among industry leaders addressing key questions, sharing insights, and exploring strategies for high-impact consumer touchpoints beyond screens.

5:00 – 5:10 PM