May 08, 2025 | Mumbai

Join us for the e4m - Amazon Roundtable as we explore a transformative shift in offline advertising — Branding on Amazon's Packages Ads. In today’s digital age, brands are increasingly looking for innovative ways to engage consumers in both traditional and digital environments. Branding on Amazon's Packages offers a fresh, impactful way to connect with your audience directly at their doorstep, using the power of Amazon’s extensive delivery network.

With On Package Advertisement, brands have the opportunity to leverage one of the most visible media touchpoints in a consumer’s life — the delivery package. Branding on these Packages provides high-frequency, last-mile engagement, ensuring that your brand reaches consumers in the most intimate and impactful way.

Discussion Points

Leveraging On Package Advertising as a Powerful OOH Medium
The Unboxing Moment as a New OOH Frontier As traditional media becomes more fragmented, Amazon On Package Ads introduces a novel and highly effective way for brands to engage with their target audience. With Amazon’s delivery network reaching millions of households, advertising on packages offers a unique opportunity to transform everyday deliveries into impactful brand moments. This new shift is allowing brands to engage consumers where they spend a significant portion of their day: at home.
Why Packages are the New Media Canvas Today, Amazon on Package Ads is reshaping how brands interact with consumers. Packages have become an ideal medium for advertising, offering unparalleled visibility and interaction. From delivery boxes to bags, this form of offline media ensures that your message arrives when customers are most engaged — right at the moment of receiving their order. This real-world touchpoint is a valuable addition to the media mix, providing brands with the opportunity to enhance customer experiences and reinforce messaging.
Targeting Precision: Engaging the Right Audience at the Right Time With Advertising on Amazon’s Packages, brands can target specific geographic locations, customer segments, and even individual behaviors, ensuring that the right message reaches the right people. Leveraging Amazon’s insights and analytics, package advertising offers brands a level of targeting precision previously reserved for digital platforms. Whether it's for localized campaigns or broader national outreach, branding on packages allows for tailored messaging and improved customer engagement.
Measurable Impact and Results A unique advantage of Advertising on Amazon’s Packages is the ability to track engagement metrics. From impressions and reach to customer interactions and brand recall, this form of advertising provides measurable outcomes. Brands can seamlessly integrate package advertising into their media mix, aligning it with other channels and measuring its direct impact on customer awareness, purchase intent, and overall brand lift.
Creative Possibilities for Unforgettable Experiences The potential for creativity in Branding on Amazon’s Packages is limitless. Brands can experiment with custom designs, bold messaging, and interactive elements like QR codes, augmented reality features, or exclusive online offers. These creative opportunities elevate the package from a simple delivery to a brand experience, increasing engagement and creating lasting impressions on consumers.
Seamless Integration with Existing Media Plans It can be seamlessly integrated into broader media strategies. Whether part of a full-funnel campaign or a standalone tactic, advertising on packages enhances brand visibility and complements traditional media channels, digital platforms, and in-store marketing efforts. With easy integration into omnichannel strategies, this innovative advertising format amplifies brand messages and supports overall marketing goals.
This agenda highlights the transformation of package advertising into a powerful extension of the OOH landscape.

Speakers

Sushma Vallabhaneni
Sushma Vallabhaneni
Packaging Head, Amazon India
Arvind Sabharwal
Arvind Sabharwal
Business Head, On Package Ads
Srishti Rastogi
Srishti Rastogi
Product GTM Head,
On Package Ads
Aditi Gupta
Aditi Gupta
Assistant Editor
Vikram Sakhuja
Vikram Sakhuja
Group CEO
Haresh Nayak
Haresh Nayak
Founder & CEO
Jayesh Yagnik
Jayesh Yagnik
CEO
Pawan Bansal
Pawan Bansal
Chief Operating Officer
Praveen Kumar Vadhera
Praveen Kumar Vadhera
Chief Executive Officer
Vinkoo Chakraborty
Vinkoo Chakraborty
President
Shahid Hakim
Shahid Hakim
Founder
Sejal Shah
Sejal Shah
Managing Partner
Ajaz Memon
Ajaz Memon
Co-Founder & Managing Director
Rayomand J. Patell
Rayomand J. Patell
Group Chief Creative Officer
Jahan Mehta
Jahan Mehta
Chief Growth Officer
Harish Nair
Harish Nair
National Digital Strategy Director
Deepa Gupta
Deepa Gupta
Vice President
Nitin Rastogi
Nitin Rastogi
National Head - Activations
Rajat Sikder
Rajat Sikder
Director
Viral Gohil
Viral Gohil
Director

Agenda

The Power of Package Advertising in the Evolving OOH Landscape

11.30 AM-12.00 PM
Networking - Kickstart the event with networking opportunities

12:00 PM – 12:10 PM
Welcome Address

12.10 PM-12.20 PM
Presentation

12:20 PM – 12.55 PM
Panel Discussion

12.55 pm-01.05 pm
Closing Note

Networking & Wrap-Up followed by lunch.

On-Package Ads

Let’s Unlock the Power of Branding on Amazon’s Packages Together

The future of offline advertising is here, and Amazon On Package Ads is poised to revolutionize how brands connect with consumers. With its scale, targeting capabilities , and endless creative possibilities, this innovative platform offers a unique way to elevate your brand’s presence and engagement.

Are you ready to take your brand’s messaging to the next level? Join the wave of brands embracing Amazon On Package Advertisement and create unforgettable experiences for your customers.

For more information, campaign inquiries, or to start your own journey with Amazon’s On Package Advertisment, Reach Out to Us.

Srishti Rastogi | srishtr@amazon.com | +91 88027 47714

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