The Pitch CMO Summit is a flagship property of the exchange4media Group. It witnesses a gathering of the best minds in the business of marketing. After Mumbai, Delhi and Bangalore, in 2019 exchange4media took its property - PITCH CMO Summit to Chennai. In 2020, we are happy to kick start 2020, with the Pitch CMO Summit returning to the Maximum City with the 12th edition of the Pitch CMO Summit 2020 – Mumbai scheduled to be held on Friday, February 28, 2020. The conversations at the Summit each year revolve around current and relevant marketing topics in a changing global market scenario. In a multi-platform connected world, it is a challenge for marketers to be connected to their consumers across all touch-points, in other words be present wherever the consumer goes. In such a scenario, we ask new-age brands about the challenge of building a brand in today’s digitized world and we also look to decipher how legacy brands continue to build their value and remain connected with the consumer.