Over the last two decades, marketing has undergone a huge transformation with the emergence of digital, penetration of the mobile and availability of multi-platforms to target consumers. This transition has forced legacy brands to adapt and embrace change and transform their business to remain relevant. On the other hand, new age brands, while being Digital first, have also had to rely on traditional media to build scale. In this dynamic environment, brands – old and new – each have their own individual story to tell on how they have scripted the journey to success. So this year for the Pitch CMO Summit – Mumbai, we have chosen the theme as ‘The Big Brand Story’ where we invite you to tell us the story of your brand and the marketing route to success.