The 10th edition of Pitch CMO Summit is a flagship
property of the exchange4media group. It witnesses a
gathering of the best minds in the business of marketing.
The conversations at the summit each year revolve around
current and relevant marketing topics in a changing global
‘Why sell if you can get consumers to
buy?’ is the question we will be asking marketers at the
upcoming summit. Come to think of it, people love
shopping but they don’t have the same enthusiasm for the
salesperson. The key then, for the marketer is to
concentrate on ‘the buy’ and not ‘the sell’.Is it really that
simple? At the Pitch CMO summit 2018, leaders
from the Industry explain how to concentrate on ‘the buy’,
underline the challenges, and highlight the opportunities
in doing so.