Theme: PITCH CMO SUMMIT: “Driving ‘Individualization’ in the Data-Driven Era” |
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Time |
Session |
Speaker |
12.00 - 12.30 pm |
Registration |
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12.30 - 01:40 pm |
Lunch & Networking |
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01:40 - 2:00 pm |
Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media |
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2.00 - 2:30 pm |
Speaker Session |
Sanjeev Nikore, Global Marketing Head, Tech Mahindra |
Topic: “The Power of 1” – Leveraging data and analytics in the ‘Age of Experience’ |
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2:30- 2.55 pm |
Speaker Session |
Kanika Kalra, Senior Expert, McKinsey & Company |
2:55 - 3:20 pm |
Speaker Session |
Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group |
Topic: Driving Individualisation at the bottom of the pyramid |
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3:20 - 4:10 pm |
Panel Discussion 1 |
Session Chair: Kashyap Vadapalli, CMO, Pepperfry |
Amit Shah, Group President & Head Marketing, Corporate Strategy & Communications, Yes Bank |
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Jiten R Mahendra, Vice President Marketing, Max Fashion India |
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Arvind R P, Director - Marketing & Communications, Hardcastle Restaurants (McDonald's - West & South India ) |
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Sathya Sriram, AVP, Marketing and Strategy, The Hindu Group |
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Topic: Consumers prefer ‘Me’ over ‘Us’ |
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4:10 - 4:35 pm |
Tea Break |
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4:35 - 5:00 pm |
Speaker Session |
Mudit Shekhawat, Chief Marketing Officer, Yatra.com |
Topic: Getting real about MarTech - How to make sense of it all? |
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05:00 - 05:15 pm |
Speaker Session |
Sai Nagesh, Chief Strategy Officer, Laqshya Media |
Topic: Where Eagles Dare |
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05:15 - 05:40 pm |
Speaker Session |
Prathyusha Agarwal, Chief Marketing Officer, ZEEL |
Topic: Brand LOVE in Tech Times |
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05:40 - 6:30 pm |
Panel Discussion 2 |
Session Chair: Partha Sinha, Vice Chairman & MD, McCann World Group India |
Satish NS, Senior Vice President - Sales & Marketing, Haier India |
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Zameer Kochar, Head – Marketing & Member Engagement JetPrivilege |
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Hitesh Malhotra, Chief Marketing Officer, Nykaa |
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Amit Sethiya, Chief Marketing Officer, Syska Group |
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Rajan Bhalla, Chief Business Officer & Group CMO, HT Media |
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Topic: Adopting Individualization as a Marketing Mantra |
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6.30 - 07:00 pm |
Valedictory Address |
Chandramouli Venkatesan, CEO - Special Projects Pidilite |
Topic: “Getting better at Marketing” |
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07:30 - 08:30 pm |
Laqshya Pitch Best CMO Awards 2019 |
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08:30 pm onwards |
Cocktails and Networking Dinner |
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