March 7, 2019, ITC Maratha, Mumbai | #PitchCMO | #Laqshya

Agenda

Theme: PITCH CMO SUMMIT: “Driving ‘Individualization’ in the Data-Driven Era”

Time

Session

Speaker

12.00 - 12.30 pm

Registration

12.30 - 01:40 pm

Lunch & Networking

01:40 - 2:00 pm

Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media

2.00 - 2:30 pm

Speaker Session

Sanjeev Nikore, Global Marketing Head, Tech Mahindra

Topic: “The Power of 1” – Leveraging data and analytics in the ‘Age of Experience’

2:30- 2.55 pm

Speaker Session

Kanika Kalra, Senior Expert, McKinsey & Company

2:55 - 3:20 pm

Speaker Session

Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group

Topic: Driving Individualisation at the bottom of the pyramid

3:20 - 4:10 pm

Panel Discussion 1

Session Chair: Kashyap Vadapalli, CMO, Pepperfry

Amit Shah, Group President & Head Marketing, Corporate Strategy & Communications, Yes Bank

Jiten R Mahendra, Vice President Marketing, Max Fashion India

Arvind R P, Director - Marketing & Communications, Hardcastle Restaurants (McDonald's - West & South India )

Sathya Sriram, AVP, Marketing and Strategy, The Hindu Group

Topic: Consumers prefer ‘Me’ over ‘Us’

4:10 - 4:35 pm

Tea Break

4:35 - 5:00 pm

Speaker Session

Mudit Shekhawat, Chief Marketing Officer, Yatra.com

Topic: Getting real about MarTech - How to make sense of it all?

05:00 - 05:15 pm

Speaker Session

Sai Nagesh, Chief Strategy Officer, Laqshya Media

Topic: Where Eagles Dare

05:15 - 05:40 pm

Speaker Session

Prathyusha Agarwal, Chief Marketing Officer, ZEEL

Topic: Brand LOVE in Tech Times

05:40 - 6:30 pm

Panel Discussion 2

Session Chair: Partha Sinha, Vice Chairman & MD, McCann World Group India

Satish NS, Senior Vice President - Sales & Marketing, Haier India

Zameer Kochar, Head – Marketing & Member Engagement JetPrivilege

Hitesh Malhotra, Chief Marketing Officer, Nykaa

Amit Sethiya, Chief Marketing Officer, Syska Group

Rajan Bhalla, Chief Business Officer & Group CMO, HT Media

Topic: Adopting Individualization as a Marketing Mantra

6.30 - 07:00 pm

Valedictory Address

Chandramouli Venkatesan, CEO - Special Projects Pidilite

Topic: “Getting better at Marketing”

07:30 - 08:30 pm

Laqshya Pitch Best CMO Awards 2019

08:30 pm onwards

Cocktails and Networking Dinner