CEO & Founder
CEO & Founder, iD Fresh Food
PC Musthafa laid the foundation of iD Fresh Food in the year 2005 with an aim of preserving the tradition of Indian cooking. Today, iD Fresh Food has become a 1000 crores brand employing more than 1500+ youngsters from rural India and extending its services across the country and Middle East.
Having completed his graduation from NIT, Calicut in the Computer Science department, Musthafa went on to work with companies like Motorola and Citibank. He is also an alumnus of IIM- Bangalore. Mr. Musthafa has been conferred several awards including India Today Make in India Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award amongst others. He is also part of Prime Minister's "Champions of Change" team with a vision to build a new India by 2022 and was recently invited to speak about his inspirational entrepreneurial journey at the UN Headquarters.
CEO-South Asia, Wavmaker
Kartik Sharma is the Managing Director - India and South Asia, Wavemaker. Prior to Wavemaker, he was the Managing Director of Maxus, South Asia.
Having completed his MBA from Narsee Monjee Institute of Management Studies in 1995, Kartik began his career with HTA as a Media Planner on the Unilever Business. He moved to Lintas as Channel Planning Director from 1997, where he continued to work on Unilever, in addition to clients like Bajaj Auto, Raymonds etc. In 2000 Kartik joined Mindshare where he was a Planning Director from 2000-03. He was in Madison from 2003-07, heading Madison Media Research Center. Kartik has been a part of Maxus since 2007 and looked after the West region from Mumbai. He is an extremely result- oriented achiever with excellent track record of handling key client relationships for prestigious brands including Vodafone, L’oreal, Tata Sky, Shopper’s Stop to name a few.
CEO & Founder
CEO & Founder, Freshmenu.com
Rashmi Daga laid the foundation of one of the most exciting food tech companies- FreshMenu in September 2014. Armed with a richexperience in spearheading and managing several start-up’s and diverse businesses, she wants to bring the best of food on customer’s table. Aimed at rescuing food- seekers from mundane meals, FreshMenu is on a constant quest to whip-up interesting food options in the kitchensspread out across the city that deliver freshly cooked food to the doorsteps of its customers.
Armed with an MBA from IIM, Ahmedabad, Rashmi started her career as a Business Manager at IBM in 2003 where she handled an extensive portfolio of corporate and government clients. She then went on to enjoy successful tenures at LifeScan (One of the fastest growing franchise of Johnson & Johnson) and TutorVista.
Rashmi started her entrepreneurial journey with Afday.com, an online business which focused on selling curated art and craft products. During this period, she developed a network of artists across India.
Subsequently, Rashmi has also worked with segment leaders such as Bluestone.com and Olacabs. At Bluestone, she launched successful offline sales strategies like small format guidestores and home-trial that saw significantly higher customer conversions than online sales. At OlaCabs, Rashmi was responsible for strategic alliances with several online travel companies as well as large corporates to accelerate the sales.
This width of experiences across industries and leading names has equipped Rashmi to scale and build a formidable brand with FreshMenu in the Indian food-tech market.
Rashmi enjoys listening to Bollywood classics and cooking. She lives in Bangalore with her husband and daughter.
Sarthak Seth is currently heading the vertical for Brand & Marketing communications at Panasonic India, overlooking the operations across India & South Asia along with leading the Sanyo Business vertical as its Business Head. He is responsible for devising marketing strategy for new and existing products and driving sustainable profit growth for the company.
With over 15 years industry experience at his disposal, he specializes in brand strategy, consumer insights, visibility strategies and has been instrumental in conceiving, designing and implementing product and marketing initiatives. Mr. Seth has successfully demonstrated proficiency in increasing bottom-line profit under high pressure corporate environments, and thus at a young age of 33 went onto head Brand & Marketing Communications division the and simultaneously Panasonic’s Exclusive Sales Channel too. His unprecedented approach towards marketing has helped Panasonic win many honors and even register itself at the Guinness World records.
Mr Sarthak is an alumni of UCLA Anderson School of Management, NUS Business School; and holds an MBA in Marketing & Finance. In 2013, he received Young Achiever of the Year @ 4th CMO Asia in Singapore and has also has been felicitated by some of the leading bodies in the field of Brand & Marketing including International Advertising Association (IAA), WOW Awards and EEMA to name a few. In 2015 he was inducted in the list of top 100 Marketing Leaders issued by World Brand Congress
SVP & Head-Marketing, Digital and Direct Sales
SVP & Head-Marketing, Digital and Direct Sales, Max Bupa
A seasoned marketing professional, Anika joined Max Bupa in 2011. As the head of the marketing function, she is responsible for the overall Brand Strategy and Marketing Communications for the brand. She leads Brand Planning, Communications, Digital and Social Media platforms, Consumer Insights, Loyalty and Customer Relationship Management for Max Bupa.
Anika has been instrumental in positioning Max Bupa as a preferred family health insurer and making Max Bupa one of the most talked about brands in the segment. She conceptualized Max Bupa Walk for Health, the brand’s most ambitious campaign and one of the most successful health initiatives in the country.
With over 13 years of experience, Anika has a wealth of marketing experience across India, Middle-East and African markets. Prior to joining Max Bupa, Anika spent more than six years in Nokia India and Nokia Corporation. Anika also had a brief stint at the Indian Cellular Association as the Deputy Director Projects.
She holds a MBA degree in Finance and Marketing from Lal Bahadur Shastri Institute of Management.
Deepika Sabharwal Tewari
Deepika Sabharwal Tewari
Associate Vice-President, Marketing
CMO - Pepperfry
Kashyap has been with Pepperfry.com for more than 5 years and leads the entire marketing function. He is on the management team at Pepperfry.com and participates in organization level decision making on key matters across – strategy, people and processes.
Kashyap has 2 decades experience in Marketing and Brand Management & Business Building. Prior to joining Pepperfry, his last role was as the CMO at eBay India, where he also previously performed the role of Director-Category Management & Business Development. Kashyap is an MBA from IIM Calcutta and holds a B.E. in Electronics & Communication Engineeringfrom Birla Institute of Technology. He started his career in Sales and Marketing with Cadbury India and has had stints in Business Development and Operations in Tata Interactive Systems & Google India.
At Pepperfry.com Kashyap oversees all aspects of marketing including brand building, digital marketing, social media, consumer insights, creative & communications development and corporate communications. The key objectives that he drives include – building the Pepperfry brand, efficient customer acquisition, robust customer retention rates, driving sales and revenue.
Director, Marketing, Consumer & Small Business
Director, Marketing, Consumer & Small Business, Dell India
Ritu Gupta leads the Brand Marketing team for Consumer and Small Business (CSB) for Dell India. She is responsible for developing the overall Brand Strategy for Dell in India, across its product portfolio, making Dell as the Brand of Choice for consumers, be it families, youth or working professionals.
In addition to her responsibilities as marketing lead, Ritu is also the India spokesperson for DWEN (Dell Women Entrepreneurs Network), which is a global platform founded on the premise of creating and fostering a community of like-minded women founders who are looking for ways to grow and who need a venue to exchange ideas, learn and do business with one another to make it happen.
A Marketing professional with over 20 years of experience across industries, like - Consumer Research (AC Nielsen), Durables (Whirlpool), FMCG (Dabur) & Financial Services (ICICI Bank), she has worked extensively in Delhi (her home town) & Mumbai.
Ritu has a Post Graduate Masters in Management Studies from Mumbai University & is an Economics Graduate from Delhi University.
Ritu has been with Dell since 2011. She is based out of Bangalore at Dell India headquarters.
Vice President - Marketing
Vice President - Marketing, Swiggy
Srivats TS is the Vice President - Marketing at Swiggy, India’s largest food ordering and delivery platform. With over 11 years of experience across consumer companies and tech startups, he is responsible for driving growth, brand love and consumer adoption through marketing, branding and digital strategies at Swiggy.
Prior to Swiggy, Srivats was with Quikr where he led digital brand marketing. Before Quikr, he was with Nokia where he held roles in brand marketing, consumer insights, and organized trade. He enjoys building brands and scaling businesses through data -driven marketing and structured, creative communication across traditional and new-age marketing channels.
Srivats holds an MBA from IIM, Calcutta.
Head of Marketing
Head of Marketing, Adobe
Sunder Madakshira is Head of Marketing of Adobe, India. In his current role he drives all aspects of marketing for India. Sunder has held leadership roles for over 20 years in Sales and Marketing functions in SAP, WIPRO, Hindustan Unilever and VISA.
He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII. He is the member of the NASSCOM panel on MARCOM and heads the subgroup on “Making Marcom a Strategic Function”. His views on marketing have been quoted by leading India publications such as Times of India, The Economic Times and The Hindu Business Line.
Sunder shares his expertise in Marketing with B–school students in India and abroad. Notably at the IIM’s in Ahmedabad, Kolkata, Bangalore and Kozhikode and S P Jain Institute, Mumbai. Internationally, he has spoken at Columbia Business School, New York and The Stanford Business School, California. He has been teaching at Indira since 2002.
He holds a Post Graduate Diploma in Management from T. A. Pai Management Institute, Manipal, and Graduate Degree in Engineering from the Bangalore University finishing top of his class. He has completed his doctoral research with Harvard Business School in 2007.
A keen Carnatic music enthusiast, he is learning to play the Veena as a passionate hobby. His views on marketing can be followed on his popular weblog www.madakshira.com, which has 100,000 subscribers
He lives in Bangalore along with his wife, Srivathsala, the CEO of India’s first Financial Planning firm and A Startup advisory and son Shubhang, an aspiring rubik-cuber.
Samar Singh Shiekhawat
Samar Singh Shiekhawat
United Breweries Limited
Director - Branding
Shopper & Retail Practice Head
Shopper & Retail Practice Head, Kantar
A market research and consumer consulting professional with nearly 25 years of experience, Sushmita thrives on unearthing consumer insights for marketing decision making covering the full range of marketing issues – growth strategy development, brand opportunity identification, product, packaging, pricing, brand communication and promotion, brand positioning and re-positioning.
After a stint in books retailing, she spent fourteen years in Kantar TNS India where she fell in love with research and insights. She then joined Technopak Advisors, a premier retail consulting firm as a Consumer Insights Expert and was one of the founding members of Envirosell India. She trained under Paco Underhill - Founder, CEO and President of Envirosell Inc, USA and learnt best practices of the shopper business
Since then, she has focused on the area of Retail & Shopper marketing & research and leading the Shopper & Retail practice for Kantar IMRB. She has led a wide range of studies – from Retail Location & Catchment mapping, Profiling for Potential Assessment, Shopper studies inputting into Store Design, Category & Brand Management as well as Optimization Of Service Levels & Staff Training.
In her current role as the South Asia Shopper & Retail Practice Head for Kantar, she has developed unique protocols geared towards developing markets as well as the organized modern trade. She works closely with the client servicing teams to advise on set up and delivery of shopper & retail projects, specifically in terms of ensuring ensure actionability of the findings.
A MICA alumni, Verma started her career in advertising as a media planner with Mudra Communications in 1995 charting the media strategies of brands like McDonalds, Samsung and Nestle. She then moved to Universal McCann in 1997 as a senior media planner and worked with brands like General Motors, Reckitt Benckiser, Gillette, Madura Garments and ICI Paints. She joined Lodestar UM as general manager and handled brands like Wipro Consumer Care, Intel, ING group, Madura Garments. In 2014, Verma was named the COO of Initiative and she has been overseeing the agency’s entire business in Southern India with the likes of Amazon Seller Service, MRF, Jockey, 3M etc. leading a team of 100+ strong media professionals.
VP, Head of Advertising Sales and Business Head of Regional Clusters
Discovery Communications India
VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India
As a media and entertainment expert, Vikram has scaled the industry spanning Broadcast, Gaming and Digital Media in various capacities. In his current role, Vikram heads the revenue function for Discovery Network’s bouquet of premium channels, the newly launched mass entertainment channels and the network’s digital assets.
Prior to Discovery, Vikram was Sr. Vice President, Star India, heading Product & Revenue strategy for three of the major channel clusters- Hindi Movies & Music and HSM Regional Channels (West Bengal & Maharashtra). Vikram joined Star India from Zapak Digital Entertainment where he led the revenue function and development of multiple business avenues.
When he is not working he can be found para-gliding in the Sahyadri Mountains or playing chess with his two children.