The Pitch CMO Summit is a flagship property of the exchange4media Group. It witnesses a gathering of the best minds in the business of marketing. The conversations at the Summit each year revolve around current and relevant marketing topics in a changing global market scenario.
In an multi-platform connected world, it is a challenge for marketers to be connected to their consumers across all touch-points, in other words be present wherever the consumer goes. In such a scenario, we ask new-age brands about the challenge of building a brand in today’s digitized world and we also look to decipher how legacy brands continue to build their value and remain connected with the consumer.