A brand is an organisation’s most important intangible asset. For it to remain relevant in a constantly changing socio-economic and technological environment, it is essential for it to be as strong in the present times as in the future. For that, organisations must be agile, adaptive, and differentiated to ensure that the brand always remains relevant to consumers. In the recent past, brands that have remained customer-centric and have reinvented themselves saw success, while brands that were slow to catch on have struggled to retain relevant. At the Pitch CMO Summit, Bangalore 2021, brand leaders come together to decode marketing strategies to prevent brands from falling behind the times and to capitalise on trends that are relevant.