A Brand story represents not just the company’s origins but also its value, mission and future goals. In today’s Digital era, where omni-channel is key to targeting consumers - present across multi-platforms – a relatable brand story can be the difference between getting the share of the consumers’ wallet or not. The fast paced adoption of technology has made it imperative that brands double their efforts in powerful storytelling to keep consumers engaged.
At the Pitch CMO Summit - Bangalore 2022, we aim to explore how brands can bring their brand story to life in a cluttered digital world to create maximum impact and engagement. We try to understand the evolution of the marketing playbook to create a nuanced and impactful brand in the changing technological landscape.