THEME: TRANSFORMING BUSINESSES IN THE DIGITAL AGE
Several industry reports indicate that digital ad spends are globally set to surpass traditional ad budgets in 2019-20, the Pitch CMO Summit Delhi discusses how brands and marketers are reshaping their communication campaigns to achieve a lasting brand identity and a sustained brand lineage. India enjoys an equitable position currently with more than 50% of its population below the age of 25 and more than 65% below the age of 35 and for most brands. Coupled with the fact that a rapidly growing number of Indians look towards digital mediums as a primary source for all their information, this audience pool is the perfect oasis to reach across to. The panel at the Pitch CMO summit will look to pick the minds of industry leaders and find out the tricks that help them craft a sustained digital presence. Individual speaker sessions would be driven around the digital space and how brands, small or big, are realising the importance of this weapon as possibly the most lethal one in their armory.