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Ankit Yadav: firstname.lastname@example.org, +91 9953882197
Simran Sabherwal: email@example.com, +91 9920910690
The 2nd edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the business of marketing. The conversations at the summit each year revolve around current and relevant marketing topics in a changing global market scenario.
With user habits becoming increasingly available to marketers through IoT, Individualization is definitely reshaping the future of the global marketing landscape. The panel at the Pitch CMO summit will look to pick the minds of industry leaders and find out the tricks that help them craft a sustained digital presence. Individual speaker sessions would be driven around the digital space and how brands, small or big, are realising the importance of this weapon as possibly the most lethal one in their armory.
Welcome Address by Annurag Batra, Chairman & Editor-in-Chief,
BW Businessworld & exchange4media
The marketing world is booming with technology: from crafting complex algorithms for tracking and tagging behaviour patterns to analytics for websites, social media, and audience feedback. Marketers & communicators have never witnessed such an abundance of precise and real time data, thereby helping them test strategies and campaigns on a timeline shorter than ever before.
Are marketers and advertisers drifting towards a more short term and clinical approach and sacrificing 'creativity' in the process? How are brand practitioners balancing the art of storytelling and crafting narratives with the science of irrefutable data?
A good marketer is one that listens to their audience, an excellent marketer is one that acts on the feedback. The voice of the average everyday consumer is growing louder and majority of the echo demands personalized content. With a potential to radically improve revenue streams, are Indian brands suiting up to deliver personalized content?
How does a strategic personalisation, if imbibed as the core DNA of a brand, help it win consumers by addressing the key elements of the customer experience: signals, personas, targets, and engagement.
Applying cluster models to the plethora of data available is increasingly helping marketers define audience segments and brand positioning. We try to understand how brands are moving from working on a single campaign objective to multiples narratives utilising data mining aids in establishing patterns and map audiences, almost to precision.
“Content is King”, every efficient marketer knows and respects this principle. We find ourselves in a society that is fueled by technology and social media and audiences are consuming content at a pace that can barely be kept up with. Having to cater to consumers with shorter attention spans, content creators are challenged with the task of churning out stories that captivate them.
Since the ROAS (return on advertising spend) is the line in the sand in boardrooms, how are brands closing the loop between content creation and results?
Facebook, LinkedIn, Instagram and Twitter continue to make strides in improving their targeted advertising technology. Each platform is developing unique capabilities to help us reach audiences and clients in ways marketers & advertisers have never been able to before. Are CMOs and their teams optimising their media spend to leverage higher returns on investment from the social media channel than ever before?
The rules of engagement in the digital age are much like a teenager – erratic, radical and constantly evolving. We get an insight into emerging trends that will shape marketing objectives and strategies in 2019-2020.
The art of communication is being redefined in a world where access to audiences is consistently increasing with the availability of new technology and mediums. Data metric analysis have proven to be a key weapon when it comes to acquiring new customers, maintaining existing relationships, seeking new markets and pushing new messaging.
Effective brand campaigns require absolute consistency in their execution and their narrative across all mediums. A growing arsenal of tools and mechanisms would suggest that automation of messaging would be the wave of the future, does the industry agree?
What is the CMO's role in culture? We dive into the topic of culture & communication in the tech age — and what the CMO should be doing about it. Digital marketing has seen a rampant growth and is set to continue on this path. An evolving CMO can help affect a trickle-down effect and be the effective agent of transition for their teams. How does the CMO help create a healthy culture that’s aligned with strategy & technology?
Influencer marketing is making big waves across the world with almost an entire generation turning into impromptu brand ambassadors. Does this really help draw a more favourable emotion with the consumer owing to a perception of 'honesty' since we hear from the horse's mouth? Or do celebrity endorsements also bring an aspect of social responsibility that is by and large absent in the "social media influencer" circle?