CMO Summit Delhi

Registration

All fields are mandatory
FEES STRUCTURE:
One Delegate Rs. 4,000
5-10 Delegates 5% Discount
11-20 Delegates 10% Discount
21-50 Delegates 15% Discount
More than 50 Delegates 20% Discount
Note :
  • 1. (*): Taxes as applicable.
  • 2. All payments must be made at one go, either by credit/ debit cards, net-banking or cheque/ Deman Draft. (infavour of Adsert Web Solutions Private Limited and must reach our Delhi/NCR office at B-20, Sector 57, Noida - 201301.
  • 3. No refund applicable on cancellation.
  • 4. All submissions to be addressed to 'Ankit Yadav’ and send on the following address: B-20, Sector 57, NOIDA - 201 301, UP
FOR ANY QUERIES, PLEASE CONTACT:

Ankit Yadav: ankit.yadav@exchange4media.com, +91 9953882197

Simran Sabherwal: simran.sabherwal@exchange4media.com, +91 9920910690

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About CMO Summit

The 2nd edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the business of marketing. The conversations at the summit each year revolve around current and relevant marketing topics in a changing global market scenario.

With user habits becoming increasingly available to marketers through IoT, Individualization is definitely reshaping the future of the global marketing landscape. The panel at the Pitch CMO summit will look to pick the minds of industry leaders and find out the tricks that help them craft a sustained digital presence. Individual speaker sessions would be driven around the digital space and how brands, small or big, are realising the importance of this weapon as possibly the most lethal one in their armory.

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Agenda

THEME: TRANSFORMING BUSINESSES IN THE DIGITAL AGE

Welcome
12:00 pm – 12:30 pm
Registration for CMO Summit – Delhi, 2019
12.30pm – 1.40 pm
Lunch & Networking
1:40 pm – 2:00 pm

Welcome Address by Annurag Batra, Chairman & Editor-in-Chief,
BW Businessworld & exchange4media

KEYNOTE SESSION 1
2:00 am – 2:25 pm
Marketing in the digital age: The art versus the science

The marketing world is booming with technology: from crafting complex algorithms for tracking and tagging behaviour patterns to analytics for websites, social media, and audience feedback. Marketers & communicators have never witnessed such an abundance of precise and real time data, thereby helping them test strategies and campaigns on a timeline shorter than ever before.

Are marketers and advertisers drifting towards a more short term and clinical approach and sacrificing 'creativity' in the process? How are brand practitioners balancing the art of storytelling and crafting narratives with the science of irrefutable data?

STANDALONE SPEAKER SESSION 1
2:25 pm – 2:45 pm
Tailor-made: Personalising 'mass' communication

A good marketer is one that listens to their audience, an excellent marketer is one that acts on the feedback. The voice of the average everyday consumer is growing louder and majority of the echo demands personalized content. With a potential to radically improve revenue streams, are Indian brands suiting up to deliver personalized content?

How does a strategic personalisation, if imbibed as the core DNA of a brand, help it win consumers by addressing the key elements of the customer experience: signals, personas, targets, and engagement.

STANDALONE SPEAKER SESSION 2
02:45 pm – 3:05 pm
Behavioral Analysis: Using big data to improve marketing performance

Applying cluster models to the plethora of data available is increasingly helping marketers define audience segments and brand positioning. We try to understand how brands are moving from working on a single campaign objective to multiples narratives utilising data mining aids in establishing patterns and map audiences, almost to precision.

Panel Discussion 1
03:05 pm – 03:55 pm
Content Marketing: Where business, diversity and storytelling collide

“Content is King”, every efficient marketer knows and respects this principle. We find ourselves in a society that is fueled by technology and social media and audiences are consuming content at a pace that can barely be kept up with. Having to cater to consumers with shorter attention spans, content creators are challenged with the task of churning out stories that captivate them.

Since the ROAS (return on advertising spend) is the line in the sand in boardrooms, how are brands closing the loop between content creation and results?

3.55pm – 4.10pm
Tea Break
PANEL DISCUSSION 2
4:10 pm – 5:00 pm
Content Marketing: Where business, diversity and storytelling collide

Facebook, LinkedIn, Instagram and Twitter continue to make strides in improving their targeted advertising technology. Each platform is developing unique capabilities to help us reach audiences and clients in ways marketers & advertisers have never been able to before. Are CMOs and their teams optimising their media spend to leverage higher returns on investment from the social media channel than ever before?

STANDALONE SPEAKER SESSION 3
5:00 pm – 5:20 pm
Going Digital: Transitioning from a traditional ecosystem

The rules of engagement in the digital age are much like a teenager – erratic, radical and constantly evolving. We get an insight into emerging trends that will shape marketing objectives and strategies in 2019-2020.

KEYNOTE SESSION 2
05:20 pm – 05:45 pm
Human enough: Is automation the way forward?

The art of communication is being redefined in a world where access to audiences is consistently increasing with the availability of new technology and mediums. Data metric analysis have proven to be a key weapon when it comes to acquiring new customers, maintaining existing relationships, seeking new markets and pushing new messaging.

Effective brand campaigns require absolute consistency in their execution and their narrative across all mediums. A growing arsenal of tools and mechanisms would suggest that automation of messaging would be the wave of the future, does the industry agree?

STANDALONE SPEAKER SESSION 4
5:45 pm – 6:05 pm
The “Digital” CMO: Anticipating the transformation of the role

What is the CMO's role in culture? We dive into the topic of culture & communication in the tech age — and what the CMO should be doing about it. Digital marketing has seen a rampant growth and is set to continue on this path. An evolving CMO can help affect a trickle-down effect and be the effective agent of transition for their teams. How does the CMO help create a healthy culture that’s aligned with strategy & technology?

Valedictory Address
5:45 pm – 6:05 pm
“My influence is bigger than a brand's identity"

Influencer marketing is making big waves across the world with almost an entire generation turning into impromptu brand ambassadors. Does this really help draw a more favourable emotion with the consumer owing to a perception of 'honesty' since we hear from the horse's mouth? Or do celebrity endorsements also bring an aspect of social responsibility that is by and large absent in the "social media influencer" circle?

6:30 pm
END OF THE DAY
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Speakers

Keynote Speaker
Rajesh Magow
Co-Founder & CEO – India
MakeMyTrip
Keynote Speaker
Sudhanshu Vats
Group CEO and Managing Director
Viacom18
Standalone Speakers
Puneet Anand
Senior General Manager & Group Head (Marketing)
Hyundai Motor India
Standalone Speakers
Rajesh Ramakrishnan
MD
Perfetti Van Melle India

PANEL MEMBER

Anamika Sirohi
Vice President & Head of Marketing
Hindware
Anika Agarwal
SVP and Head-Marketing, Digital and Direct Sales
Max Bupa Health Insurance
Neelima Burra
Country Marketing Director
Achint Setia
Vice President Marketing
Myntra
Pradeep Gairola
Vice President Digital Media
The Hindu Group
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Partners

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Venue

Event Date
26th
April, 2019
The Leela, Ambience, Gurugram
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Contact Us

For more information, please feel free to contact: