Overview

Shaping Brand Identity: The Evolution and Future of Purpose-Driven Branding

In an increasingly competitive and value-conscious marketplace, purpose-driven branding has emerged as a key differentiator for forward-thinking organizations. This roundtable will examine how leading brands are redefining their identity by embedding purpose at the core of their business strategy. The discussion will focus on aligning brand values with consumer expectations, driving stakeholder trust, and leveraging purpose as a catalyst for sustainable growth and long-term brand equity.

Key Discussion Points

How Purpose Shapes Brand Identity Today—and What’s Next

Exploring the evolving role of purpose in defining brand value, differentiation, and long-term relevance.

Transparency and Authenticity as Trust Builders

Understanding how open, honest communication and value-driven actions foster consumer trust and loyalty.

Responding to Global Social and Environmental Shifts

Assessing how brands are adapting their strategies in response to societal, cultural, and environmental imperatives.

Future Trends in Brand Purpose and Consumer Expectations

Identifying emerging behaviors, generational shifts, and the growing demand for brands to take a stand on issues that matter.

Integrating Purpose Across the Marketing Ecosystem

Exploring how purpose is consistently activated across advertising, digital platforms, influencer engagement, and on-ground experiences.

Measuring the Impact of Purpose-Driven Strategies

Discussing frameworks and metrics to evaluate the effectiveness of purpose in driving brand equity, consumer loyalty, and business outcomes.

Proposed Agenda

5:35 pm – 5:45 pm
Welcome Address
Welcome & Introduction by e4m moderator/ Client Rep

5:45 pm – 6:00 pm
Keynote Session
By an Industry Leader/Client rep

6:00 pm - 6:45 pm
Panel Discussion
10 Decision Makers + Client Rep moderator/e4m moderator/industry leader

6:45 pm - 7:00 pm
QnA
By Panel Members

7:00 pm - 7:10 pm
Thank you note
By e4m editorial moderator/client rep

7:10 pm onwards
Networking – Drinks and Dinner

Speakers

Anushree Tapuriah

Global Lead - Digital Advertising

Thoughtworks

Apurva Jani

Marketing Director

Intel Corporation

Prashob Ravi

AVP & Head - Brand & Communications

Zensar Technologies

Ritesh Kapoor

Vice President - Marketing & Communications

Accenture

Soumyajit Dey

Global Head Digital Experience Optimization