Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.

Any long or short format content either sponsored or created by client to promote its brand/product/services through television can be entered in this category.

Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.

Any campaign that has used audio, video, text or/and pictorial content across multiple digital and/or traditional platforms to promote a brand/service or product can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.

Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter this category.This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.

Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper

Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.

Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.

Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. A Consistency and continuous effort is imperative. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.

• Annual Calendar- Timeline of activities held round the year.

Case studies which include:

• Overall strategy
• Objectives, execution and results of each activity
• Overall impact on the brand

A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.

Any content led campaign which uses characters from movies, novels, etc can be entered in this category.

This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.

Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.

Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.

Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.

Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.

Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.

This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for the award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 30th March 2017.
Nominee should have created path breaking innovative content.

Entries are not invited for this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
Nominees should be under 30 years of age as of 30th March 2017.
Nominee should have created path breaking innovative content.

1	Objective of the Campaign	25%
2	Ideation & Strategy	25%
3	Execution	25%
4	Results	25%
5	Total	100%