JURY
Jury Chair
R. Balki
Film Director & Former Chairman & COO Lowe Lintas
His early passion to become a film-maker led him into the world of advertising that eventually led to the realisation of his first love, films-making. As the former chairman and chief creative officer for Lowe Lintas, one of the top three advertising agencies in India, he is one of the biggest names in the media industry. And as the director of acclaimed Bollywood films like Padman, Paa, Ki & Ka, Shamitabh and Cheeni Kum Balki, as he is known, is a formidable name in Bollywood as well. Balki believes that he has been in the same business all along. The business of engaging people with stories. He is a man who followed his passion with humongous success while simultaneously rising up the corporate ladder.
Phase One
Phase Two
No jury member can participate in voting / commenting on:
- Own work – An entry in whose preparation he/she have contributed his/her time and/or skills, regardless of being in employment or association with the said work. Entries where a spouse, parent or child of a jury member has contributed their time and /or skills.
- Entries from agencies with whom they are currently employed on a permanent basis/on the board of directors or Entries from agencies in which they have financial stake. They will score a NA against such entries.
JUDGING PROCESS:
Indian Content Marketing Awards is judged by an independent panel of highly acclaimed thought leaders in the content marketing ecosystem – Marketers, Creative Directors, Content Creators, Media Owners, and Publishers etc. Intense scrutiny during the judging process ensures that winning submissions truly reflect the best in the content marketing industry and reward the agency and brands successfully using innovation and creativity to push content marketing to new levels.
The screening committee comprises of senior professionals from content, advertising, media and marketing principal who individually evaluate and score each submission. Every entry is evaluated to ensure an accurate, thorough review. Up to 5 top scoring entries in each category will form the shortlist.
The Grand Jury will convene in Mumbai for a day of intense debate with the goal to select the out-of-the-box and most successful work in each category. The winners will be announced on the Gala Awards Night in Mumbai.
The award-winning entries are selected by a jury appointed by exchange4media group.
The final list of Gold, Silver and Bronze awards is decided on the basis for the jury discussions and voting.
The decision of the jury in all matters relating to awards will be final and binding.