Theme- Content Marketing- From Creation to Commerce Friday, 8th October 2021 |
||
Time | Session | Speaker |
3.00pm to 3.10pm | Welcome Address | Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media |
3.10pm to 3.30pm | Keynote Content Marketing- from Creation to Commerce |
Srinandan Sundaram, Executive Director, Foods & Refreshment (F&R), Hindustan Unilever Limited and Vice President, F&R, Unilever, South Asia. |
3.30pm to 4.20pm | Panel | Sagar Boke, Head - Customer & Shopper Marketing - Foods & Beverages, TATA Consumer Products. |
Role of Content in Driving Business- Direct to Consumer | ||
4.20pm to 4.35pm | Case Study | Ajay Dang, Executive President, Head- Marketing , Aditya Birla Group |
Brand secrets to great Content Marketing | ||
4.40pm to 5.00pm | Fireside Chat | Nawal Ahuja, Co-Founder, exchange4media in conversation with Suparna Mitra, CEO, Watches and Wearables Division, TITAN |