Theme-  Content Marketing- From Creation to Commerce
Friday, 8th October 2021
Time Session Speaker
3.00pm to 3.10pm Welcome Address Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media
3.10pm to 3.30pm Keynote
Content Marketing- from Creation to Commerce
Srinandan Sundaram, Executive Director, Foods & Refreshment (F&R), Hindustan Unilever Limited and Vice President, F&R, Unilever, South Asia.
3.30pm to 4.20pm Panel

Sagar Boke, Head - Customer & Shopper Marketing Foods & Beverages, TATA Consumer Products.
Amin Lakhani,  Chief Operating Officer, Mindshare South Asia
Jayen Mehta, Senior General Manager, Planning and Marketing, GCMMF, Amul
Esha Nagar, Managing Director, NEPA India
GB Srithar, Regional Director India, Middle East & South Asia, Singapore Tourism Board
Session Chair- Gurpreet Singh, Co- Founder & COO, One Digital Entertainment

Role of Content in Driving Business- Direct to Consumer
4.20pm to 4.35pm Case Study Ajay Dang, Executive President, Head- Marketing , Aditya Birla Group
Brand secrets to great Content Marketing
4.40pm to 5.00pm Fireside Chat Nawal Ahuja, Co-Founder, exchange4media in conversation with
Suparna Mitra, CEO, Watches and Wearables Division, TITAN