Recognizing exemplary work being done by brands/agencies from various industry sectors in the content marketing domain.
Recognizing exemplary content marketing campaigns done by brands/agencies through various media.
Any long or short format content created to promote a brand/product/service through television can be entered in this category.
Used radio as a medium to distribute content in which brand philosophies are very subtly integrated through storytelling can be entered in this category
Created innovative content to drive conversations using the print medium can be entered in this category.
Used single or multiple social media platforms (Twitter/Facebook/ LinkedIn/ Instagram/Pinterest/Snapchat/etc) to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content
Any long or short format content either sponsored or created to promote a brand/product/service through OTT platform can be entered in this category.
Any long or short format content either sponsored or created to promote a brand/product/service through Films can be entered in this category
Awarded for the best use of online gaming. That includes, among other activities, sponsoring an esports event, team, or individual player; placing ads into the video games themselves through blended in-game ads; and/or developing an in-depth partnership with the video game developer.
Used experiential marketing (virtual/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, virtual events etc.
Used two or more digital and/or traditional platforms for promotion can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Recognizing exemplary content marketing campaigns done by brands/agencies through various activities
Any content which is sourced through crowd to start conversations and increase brand engagement can enter this category.
Any campaign which integrated and leveraged celebrities to create and distribute the content program can be entered in this category.
Any campaign which integrated and leveraged influencers to create and distribute the content program can be entered in this category.
Awarded for the best use of paid native advertising or sponsored content. The format may include infographics, video, text, sponsored articles, sponsored videos, research project or design.
Awarded for the best use of content marketing for building a community around a brand, organisation, platform, activity, social cause or an idea.
Any content created specifically for mobile or used mobile as a primary/secondary medium to promote a product/service can enter this category.
Any brand which has used Podcast/ Audio content for promotion can enter this category.
Awarded for the best use of a content destination that promotes a brand, product or service. That may include a blog, website/microsite or landing page, among others.
Any video content (single/series) created to promote a brand/product/service on digital platforms can be entered in this category. The campaign could be for single/multiple platforms.
Used technology, machine learning, artificial intelligence, SEO/SEM and Data and Insight for the content program can be entered in this category.
Any content driven campaign which uses characters from movies, novels, etc can be entered in this category.
Awarded to a content marketing campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with English translation and/or English subtitles, so that it can be understood in English, exactly as it was used).
This category includes awards that demonstrate excellence in content marketing based on a well-defined strategy, covering such elements as brand positioning, owned media value proposition, business case, strategic plan, etc.
Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness around the launch or relaunch of a brand, product, service, or publication.
Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness of a brand, product, service, or publication.
Awarded to a content marketing campaign that has most successfully created a new product or service category. That may include a unique or a breakthrough product and/or a unique or a breakthrough business model.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter this category. Consistency and continuous effort is imperative.
This category needs to be specifically supported by the following-
Annual Calendar- Timeline of activities held around the year.
Overall strategy
Awarded for the content strategy that has most successfully achieved the marketing objectives of a campaign.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.
Nominee should be under 30 years of age as of 31st March 2022.
Nominee should have created path breaking innovative content.
The AV or Presentation must include the following points:
This category aims to recognise talented individuals who have been creating outstanding content on the digital platforms. Following are the criteria for qualification:
Nominee should be an Instagram influencer/ Blogger/ Content Creator.
Nominee should have created innovative content.
The AV or Presentation must include the following points:
Content Marketing Agencies which have demonstrated innovative and brilliant thinking to build and develop content marketing strategies.
In the category the agencies must showcase minimum 3 content marketing campaigns across brands
The Presentation/ AV must mention the following points:
Content Marketing Agencies which have demonstrated innovative and brilliant thinking to build and develop content marketing strategies.
In the category the agencies must showcase minimum 5 content marketing campaigns across brands
The Presentation/ AV must mention the following points:
Content Marketing Agencies which have demonstrated innovative and brilliant thinking to build and develop content marketing strategies.
In the category the agencies must showcase minimum 7 content marketing campaigns across brands
The Presentation/ AV must mention the following points: