| A. CONTENT MARKETING SECTOR SPECIFIC |
| A01. Travel & Hospitality |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Marriott Bonvoy x Mumbai Indians |
ITW Consulting PVT.LTD |
Marriott Bonvoy |
 |
| 2 |
MeantForMore |
Cleartrip |
 |
| 3 |
PutHerOnTheMap |
Cleartrip |
 |
| A02. Media & Entertainment |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Making of In The Making |
Mindshare |
Meta |
|
| 2 |
Helmet launch campaign |
ZEE5 |
|
| 3 |
A private series of Un-private people. |
Mindshare |
Meta |
|
| 4 |
The Family Man Season 2 |
SoCheers |
Amazon Prime Video India |
|
| A03. FMCG |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST |
PepsiCo India & Edelman India |
|
| 2 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 3 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| A04. Automobile |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Valvoline Mahamechanic 2021 |
Entertainment Network India Limited (Mirchi) |
Valvoline Cummins Pvt. Ltd. |
|
| 2 |
Fight For What’s Right |
Kinnect |
TVS Motor Company |
|
| 3 |
Castrol Super Mechanic Contest |
Mindshare |
Castrol India Pvt Ltd |
|
| A05. Consumer Durables |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| A06. Health & Wellness |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Blue Ribbon - #Iamabluewarrior |
Qyuki Digital Media Private Limited |
Ver Se International Private Limited |
|
| 2 |
She Can Carry Both |
Team Pumpkin |
Mankind Pharma Ltd |
|
| A07. Retail |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Unlimited Sneaker at Bata |
Korra Worldwide Advertising Pvt. Ltd. |
Bata India |
|
| 2 |
Many Shades One Me |
Hansa Cequity |
BIBA Fashion Ltd. |
|
| A08. Banking, Financial Services and Insurance |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
#PehchaanCon |
mine Advertising |
Bank of Baroda |
|
| 2 |
#LifeKiSearch |
Kotak Life |
|
| 3 |
Oh My Dog! |
Future Generali India Insurance Company |
|
| A09. CSR/Social Impact |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
#InvaluableRecyclers |
BBC Media Action (India) |
|
| 2 |
ITC Basket of Care |
ITC Sixth Sense |
ITC |
|
| 3 |
The Tale of Two Lajjo's |
Mahindra Rise |
|
| 4 |
Astral Foundation - Making of Ice Stupas in Ladakh |
Astral Foundation |
|
| A11. B2B |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Spotify Content Mixes |
Publicis Business |
Spotify India |
|
| 2 |
#200KaDum |
Adfactors PR |
Volvo CE India |
|
| 3 |
Moglix - A B2B brand making a difference |
Moglix |
|
| B. CONTENT MARKETING- MEDIA |
| B01. Best Content Marketing on Television |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Cadbury Dairy Milk - Acknowledging the unacknowledged |
Star Sports |
Mondelez - Cadbury Dairy milk |
|
| 2 |
Fantasy Akhada |
Pippip Media Pvt. Ltd. |
Super Six Sports Gaming Pvt. Ltd. |
|
| 3 |
Demystifying Stock Trading Through Cricket |
Mindshare |
Upstox (RKSV Securities Pvt Ltd) |
|
| B02. Best Content Marketing on Radio |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Radio Pe Kabza |
TV18 Broadcast Ltd. |
News18 Uttar Pradesh/Uttarakhand |
|
| B03. Best Content Marketing in Print |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Independence Day Campaign #HTLegacyofTruth |
HT Media Limited |
|
| 2 |
Sunsilk Style Diva |
Mindshare |
Hindustan Unilever Limited |
|
| B04. Best Content Marketing on Social Media |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
TVS iQube Electric - The Power of 1-2-3 |
TVS Motor Company |
|
| 2 |
What's In A Cup Of Horlicks |
Mindshare India |
Hindustan Unilever Limited |
|
| 3 |
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST |
PepsiCo India & Edelman India |
|
| 4 |
Yes Ka Time Aa Gaya |
Wholsum Foods |
|
| 5 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| B05. Best Content Marketing on OTT Platforms |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Boost Stamina Stars |
Mindshare India |
Hindustan Unilever Limited |
|
| 2 |
Aanandam Aarambham - Happiness Starts With Bru |
Mindshare India |
Hindustan Unilever Limited |
|
| 3 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| B06. Best Content Marketing on Films |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Punascha Hari Om |
ZEE Talkies |
|
| 2 |
Love Dangal |
ZEE Entertainment Enterprises Ltd |
|
| 3 |
Dark Fantasy Batman Collaboration |
ITC Sixth Sense |
ITC |
|
| 4 |
Idhu Namma Tea(m) - Bringing Together Tamil Nadu for their Yellove |
Mindshare India |
Hindustan Unilever Limited |
|
| B07. Best Content Marketing Using Online Gaming |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Axe Dual Action Cricket |
Mindshare |
Hindustan Unilever Limited |
|
| 2 |
Domex Toilet Wars |
Mindshare |
Hindustan Unilever Limited |
|
| 3 |
Trixy Cinegame - Bringing alive 3 layers of fun |
Mindshare |
Hindustan Unilever Limited |
|
| 4 |
#GameStaminaKa - Breaking Gender Barriers in Gaming |
Mindshare India |
Hindustan Unilever Limited |
|
| B08. Best Content Marketing- Experiential |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 2 |
Making protein a routine during the pandemic |
Mindshare |
Hindustan Unilever Limited |
|
| B09. Best Content Marketing- Integrated (use of two or more mediums) |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
#GameStaminaKa - India's Next Gen Breaking Gender Barriers |
Mindshare India |
Hindustan Unilever Limited |
|
| 2 |
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST |
PepsiCo India & Edelman India |
PepsiCo India |
|
| 3 |
Fit Up with THN |
White Rivers Media |
Times Network |
|
| 4 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| C. CONTENT MARKETING- ACTIVITY |
| C01. Best Use of User Generated Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
When YRM said "Badi Garmi Hai" in pipping hot summers |
Mindshare |
PepsiCo |
|
| 2 |
Jam The Scam Returns |
Wirality Media |
Truecaller |
|
| 3 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 4 |
#MemeTheFamilyMan |
SoCheers |
Amazon Prime Video India |
|
| C02. Best Use of Celebrity in Content Marketing |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Swiggy Instamart - Match Time Munchies for Mayank Agarwal |
Star Sports |
Swiggy Instamart |
|
| 2 |
CADBURY GAANE MISHTI JUGALBANDI |
ABP PVT LTD |
MONDELEZ INDIA PVT. LTD. |
|
| 3 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 4 |
Oh My Dog! |
Future Generali India Insurance Company |
|
| 5 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| C03. Best Use of Influencers in Content Marketing |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Everyday is a marathon |
Cipla Health Ltd. |
|
| 2 |
Future Is Airtel 5G |
Look Who's Talking |
Airtel India |
|
| 3 |
Dimaag Lagana Hai Toh Dream11 Pe Lagana x Khaby |
White Rivers Media |
Sporta Technologies Pvt Ltd |
|
| 4 |
#LookOfLove |
Kinnect |
Bausch + Lomb India |
|
| 5 |
The Family Man Job Hunt |
SoCheers |
Amazon Prime Video India |
|
| C04. Best Use of Native Advertising or Sponsored Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
When Volvo Decided to Take the Ultimate Safety Test: Climate Change |
Mindshare-GroupM |
Volvo Car India |
|
| 2 |
Boost Stamina Stars |
Mindshare India |
Hindustan Unilever Limited |
|
| 3 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| C05. Best Use of Community Building |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Blue Ribbon - #Iamabluewarrior |
Qyuki Digital Media Private Limited |
Ver Se International Private Limited |
|
| 2 |
Baat Ghar Ki 2.0 |
Mindshare |
Ultratech Cement |
|
| 3 |
Castrol Super Mechanic Contest |
Mindshare |
Castrol India Pvt Ltd |
|
| C06. Best Use of Mobile Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| 2 |
Captain Zack in Conversations |
Bobble AI |
Captain Zack |
|
| 3 |
Demystifying Stock Trading Through Cricket |
Mindshare |
Upstox (RKSV Securities Pvt Ltd) |
|
| C07. Best Use of Podcast/Audio Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Up, Close & Medical by Manipal Hospitals |
Higa Digital Pvt. Ltd. (Social Panga) |
Manipal Health Enterprises Pvt. Ltd. |
|
| 2 |
The Delhi Capitals Podcast |
Sports Interactive |
JSW GMR Cricket PVT LTD. |
|
| 3 |
Sounds of Sleep Season 2 |
Duroflex Pvt. Ltd. |
|
| C08. Best Use of Blogs & Website |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Driving Organic Traffic & Revenue Growth for Wakefit with SEO & Content Marketing |
Social Beat |
Wakefit Innovations Pvt Ltd |
|
| 2 |
Castrol Super Mechanic Contest |
Mindshare |
Castrol India Pvt Ltd |
|
| 3 |
Let's Talk Consent |
Yuvaa |
Tinder |
|
| C09. Best Use of Digital Content Video |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| 2 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 3 |
Aanandam Aarambham - Happiness Starts With Bru |
Mindshare India |
Hindustan Unilever Limited |
|
| 4 |
Fantasy Akhada |
Pippip Media Pvt. Ltd. |
Super Six Sports Gaming Pvt. Ltd. |
|
| 5 |
The Family Man Job Hunt |
SoCheers |
Amazon Prime Video India |
|
| 6 |
Gentleman Tum Hi Toh Ho Yaar |
The Man Company |
|
| C10. Best Use of Technology |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
"Hey Alexa” Social Media Star with Janice |
Interactive Avenues - A Reprise Network Company |
Amazon India |
|
| 2 |
Demystifying Stock Trading Through Cricket |
Mindshare |
Upstox (RKSV Securities Pvt Ltd) |
|
| 3 |
C3 Greatest Hack |
Foxymoron |
Burger King |
|
| 4 |
Venomisation |
Sony Pictures Entertainment India |
|
| C11. Best Use of Character Led Branded Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
#Approved by Kumbhkaran |
Wakefit Innovations Pvt Ltd |
|
| 2 |
Aanandam Aarambham - Happiness Starts With Bru |
Mindshare India |
Hindustan Unilever Limited |
|
| C12. Best Use of Regional Content |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Zee Bangla Rathyatra - Patachitra Campaign |
Zee Entertainment Enterprises Limited |
|
| 2 |
Aanandam Aarambham - Happiness Starts With Bru |
Mindshare India |
Hindustan Unilever Limited |
|
| 3 |
Tantir Rong |
Mindshare India |
Hindustan Unilever Limited |
|
| 4 |
Castrol Super Mechanic Contest |
Mindshare Fulcrum |
Castrol India Pvt Ltd |
|
| D. CONTENT MARKETING- STRATEGY/ PLANNING/ MARKETING |
| D01. Best Content Marketing to Launch or Relaunch a Brand |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Mum Ki Baat |
Mindshare |
Kimberly-Clark India Private Limited |
|
| 2 |
Dixcy Scott Brand Relaunch |
Team Pumpkin |
Modenik Lifestyles Ltd |
|
| 3 |
Habits That Matter- Nutritual |
Zero Gravity Communications |
Nutritual |
|
| 4 |
Cook With Makapa |
Mindshare |
Hindustan Unilever Limited |
|
| D02. Best Content Marketing to Build Brand Awareness |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Do Se Dhai |
Wakefit Innovations Pvt Ltd |
|
| 2 |
#StayConnectedStaySmarter |
OnePlus |
|
| 3 |
Yes Ka Time Aa Gaya |
Wholsum Foods |
|
| D03. Best Content Marketing to Create a New Product or a New Service Category |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Chhota SMS |
Wirality Media |
Truecaller |
|
| 2 |
Print Learn Center |
HP Inc |
|
| 3 |
Lay's Spreads Magic With Lay's Wafer Style |
Edelman India & PepsiCo India |
|
| 4 |
Oh My Dog! |
Future Generali India Insurance Company |
|
| D04. Best Content Marketing Annual Plan |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Muthoot Sunheri Soch Season 2 |
Mindshare |
Muthoot Finance |
|
| 2 |
Viewer Engagement Drives |
ZEE Entertainment Enterprises Ltd |
|
| 3 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| D05. Best Content Strategy of the Year |
| Sr. No. |
CAMPAIGN NAME |
Entrant Company Name |
Client Company Name |
Metal |
| 1 |
Castrol Super Mechanic Contest |
Mindshare |
Castrol India Pvt Ltd |
|
| 2 |
Unlocking the confectionery potential in young adults in 2021 |
Perfetti Van Melle India Pvt. Ltd. |
|
| 3 |
When Pepsi invited all social media consumers to the "Pepsi Money Heist Virtual Party" |
Mindshare |
PepsiCo |
|
| 4 |
Fantasy Akhada |
Pippip Media Pvt. Ltd. |
Super Six Sports Gaming Pvt. Ltd. |
|
| EXCELLENCE AWARDS |
| Young Professional of the Year |
| Sr. No. |
Name |
Company Name |
|
|
| 1 |
Mimiksha Roy |
SoCheers |
2nd Runner Up |
|
| 2 |
Kevin Lee |
Yuvaa |
|
| 3 |
Eashani Chandekar |
Mindshare |
1st Runner Up |
|
| 4 |
Niharika Tapuriah |
Wow Skin Science |
Winner |
|
| Best Digital Content Creator |
| Sr. No. |
Name |
Company Name |
Metal |
|
| 1 |
Shashi Yadav (RJ Shashi) |
Radio Mirchi |
|
|
| Content Marketing Agency (Small) |
| Pollen (Zoo Media) |
| Content Marketing Agency (Medium) |
| Supari Studios |
| Content Marketing Agency (Large) |
| Mindshare |
| Platinum Awards |
| Brand of the Year |
| Hindustan Unilever Limited |
| Agency of the Year |
| Mindshare |
