| TIME | TOPIC | DESCRIPTION | CONFIRMED SPEAKERS | |
| 10:00 AM - 11:00 AM | Registration | |||
| 11:00 AM - 11:10 AM | Welcome Address | Nawal Ahuja, Co-founder, Exchange4media | ||
| 11:10 AM - 11:30 AM | Keynote Address | Precision Targeting - The Mantra For Bigger Success | Shashank Srivastava, Senior Executive Officer, Mauruti Suzuki | |
| 11:30 AM - 11:50 AM | Speaker Session - 1 | Survival Of The Fastest | Technology is developing at a lightning speed every day. The advent of 5G will further propel the pace at which videos are downloaded and consumed. Therefore, it is important for brand managers to embrace the future of television - CTV, which provides data on a real-time basis and helps them tailor their marketing campaigns as per the real need. | |
| 11:50 AM - 12:35 PM | Panel Discussion - 1 | Power Of Connection: Making CTV Advertising Work For Brands | This session explores the many ways CTV can be used as a key piece of a full-funnel ad strategy. It covers how CTV allows advertisers to be extremely precise with the types of consumers they target, down to interests and intents; how it gives advertisers plenty of time to see what’s working and what’s not ahead of their next round of creative messaging and it drives performance across channels such as social media and other video channels. | Karan Taurani, Senior VP, Elara Capital Vivek B Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility |
| 12:35 PM - 1:00 PM | Speaker Session - 2 | Decoding CTV Measurement: Going Beyond Reach, Frequency & RoI | Session will explore how marketers can best scale their CTV campaigns and maximize the potential with detailed and well segmented data. Why a fragmented CTV landscape does not necessarily lead to excessive frequency, and how spending in CTV can be optimized to drive scale and improve yield. | Amar deep Singh, CEO, Interactive Avenues |
| 1:00 PM - 2:00 PM | LUNCH BREAK | |||
| 2:00 PM - 2:20 PM | Speaker Session - 3 | Moving New Shoppers From Awareness To Consideration Through CTV | How, using Connected TV Tanishq increased their engagement with net-new shoppers. What were the learnings throughout the journey with CTV. | Atique Kazi, President - Data, Performance & Digital Products, GroupM |
| 2:20 PM - 3:10 PM | Panel Discussion - 2 | TV 360: How Cable, DTH And CTV Converge | The number of cord-cutters has never been higher, and ad spending dedicated to Connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount Cable TV and DTH just yet. TV penetration in India is estimated to reach 76% in 2026 compared to 70% in 2020, with both FTA and Pay TV registering strong growth, touching 24.8 crore households. The session explores how to blend linear and CTV advertising to best reach their target audiences, and also integrate TV efforts effectively across the marketing funnel. | Anita Kotwani, CEO Media, South Asia, Dentsu |
| 3:10 PM - 3:40 PM | Fireside Chat | Creating Next Generation Interactive Experiences | CTV ads can be more interactive and engaging than traditional TV ads. Big advertisers have gone the extra mile to incorporate AI or other elements like clickable calls-to-action, quizzes, and gamification to create more memorable and impactful ad experiences. This session will deep dive into the unique technologies that brands have tested in the recent past and find out what are the other more opportunities that one can look at | |
| 03:40 PM - 4:00 PM | Speaker Session - 4 | Towards A More Connected Future | A tenth of Indian television households, or 2.2 crore homes, in India have internet-enabled connected televisions today. As internet cost dips, speed accelerates and content creation continues, in no time we will see a CTV boom. Our electronic wearables and other gadgets are more or less connected by one internet that makes the usage through various devices look seamless, however there’s a lot more to accomplish in order to see a fully Connected Future and what’s that? Hear it from our eminent speaker. | |