The internet has spearheaded the wave of “Streaming” across the world. Big companies, whether Indian or Multinational companies, no longer broadcast any of their key events, they stream them! Web series, movies and music are all available at one click and one in one place and that is on the internet. The entwined ecosystem of internet-connected devices has made jumping from one device to another for content easy, bringing people together at a much faster rate than ever before at a reasonable price. Therefore, the proliferation of Connected TV is inevitable. Advertisers and marketers should gear up, master the developing technology and make their brands Get Future Ready With CTV.