About

In our modern world, pretty much everything has become digitized- including our marketing. Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in their marketing efforts. Digital is no longer a medium – it is a way of doing business, it is how consumers interact with brands. The Digital transformation is affecting every business and agencies and marketers need to recognize this. India owns a unique place in the advertising space. While digital and social are at a steep growth trajectory, a large part of the audience still identifies with traditional media with the latter evolving in its own manner through technology infusions along the way. The winning mantra is to strike the right balance based on what resonates with your audience mix.

Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019

This Report will be a comprehensive compilation of real time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.

Speakers

Rajan Anandan

Rajan Anandan

Vice President South East Asia & India

Tarun Garg

Tarun Garg

Executive Director, Marketing

Virginia Sharma

Virginia Sharma

Marketing Director

Anuradha Aggarwal

Anuradha Aggarwal

Former Chief Marketing Officer

Arnab Goswami

Arnab Goswami

MD & Editor In Chief

Theme

Digital Marketing to Digital Transformation:

Marketers have typically restricted their use of digital to performance driven campaigns. But there is more to digital than performance. Digital transformation, changes the mix of digital technologies thus accelerating its impact across the industry in a strategic and prioritized way, with present and future shifts in mind. Digital innovations can change the way brands interact with consumers and brand building campaigns can reach an audience that is increasingly digital first.

Agenda

Time Speaker Slot
3:00 pm to 3:45 pm Registrations & Networking
3:45 pm to 4:00 pm Welcome Address
4:00 pm to 4:45 pm Keynote Address
4:50 pm to 5:35 pm Panel Discussion 1
5:40 pm to 6:00 pm Speaker Session 1
6:05 pm to 6:25 pm Fireside Chat
6:30 pm to 7:00 pm Unveiling & Report Highlight
7:05 pm to 7:50 pm Report Summary
7:55 pm to 8:15 pm Panel Discussion 2
8:20 pm to 8:30 pm Speaker Session 2
8:30 pm onwards Vote of Thanks

Partners

For Event related queries, please Contact

Cara Dsouza

cara.dsouza@exchange4media.com

9820247582

For Sponsorship Opportunities, please Contact

Runa Sinha | National Business Head (Delhi)

runa.sinha@exchange4media.com

+91 99997 00906
Nikhil Tandon | Regional Manager (North)

nikhil.tandon@exchange4media.com

+91 98104 97903
Ashish Kudalkar | General Manager - Sales & BD (Mumbai)

ashish.kudalkar@exchange4media.com

+91 98205 41742
Sneha Walke | Vice President - Special Projects (Bengaluru)

ashish.kudalkar@exchange4media.com

+91 98455 41143
16th January 2019
Four Season Hotel,
Lower Parel,
Mumbai