About

In our modern world, pretty much everything has become digitized- including our marketing. Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in their marketing efforts. Digital is no longer a medium – it is a way of doing business, it is how consumers interact with brands. The Digital transformation is affecting every business and agencies and marketers need to recognize this. India owns a unique place in the advertising space. While digital and social are at a steep growth trajectory, a large part of the audience still identifies with traditional media with the latter evolving in its own manner through technology infusions along the way. The winning mantra is to strike the right balance based on what resonates with your audience mix.

Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019

This Report will be a comprehensive compilation of real time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.

Speakers

Fireside Chat

Rajan Anandan

Rajan Anandan

Vice President South East Asia & India

Vivek Bhargava

Vivek Bhargava
(Moderator)

Chief Executive Officer
DAN Performance Group

Speaker

Malika Kutub

Malika Kutub
Speaker

Director Sales

Panel Discussion

Virginia Sharma

Virginia Sharma
Moderator

Director, Marketing Solutions

Anuradha Aggarwal

Anuradha Aggarwal

Former Chief Marketing Officer

Gauravjeet Singh

Gauravjeet Singh

General Manager - Media
(South Asia)

Tarun Garg

Tarun Garg

Executive Director, Marketing

Panel Discussion

Shamsuddin Jasani

Shamsuddin Jasani
Moderator

Group MD

Hiren Gada

Hiren Gada

Chief Executive Officer

Pradeep Dwivedi

Pradeep Dwivedi

Group Advisor

Vikram Tanna

Vikram Tanna

VP, Head of Advertising Sales and Business Head of Regional Clusters – South Asia

Sai Narayan

Sai Narayan

Head of Marketing

Panel Discussion

Ashish Bhasin

Ashish Bhasin
(Moderator)

Chairman & CEO - South Asia

Ajoy Roy-Chowdhury

Ajoy Roy-Chowdhury

Global Agency Lead - EMEA

Arnab Goswami

Arnab Goswami

MD & Editor In Chief

Puja Pannum

Puja Pannum

Managing Director

Theme

Digital Marketing to Digital Transformation:

Marketers have typically restricted their use of digital to performance driven campaigns. But there is more to digital than performance. Digital transformation, changes the mix of digital technologies thus accelerating its impact across the industry in a strategic and prioritized way, with present and future shifts in mind. Digital innovations can change the way brands interact with consumers and brand building campaigns can reach an audience that is increasingly digital first.

Agenda

Time Session Speakers
3:00 PM    Registration & Networking
4:00 PM Welcome Address Dr. Anurag Batra - Chairman & Editor-in-Chief, exchange4media Group & BW Businessworld
4:20 PM Fireside Chat on 3V's of Digital: Video, Voice and Vernacular Rajan Anandan - Vice President South East Asia & India, Google
& Vivek Bhargava - Chief Executive Officer, DAN Performance Group
4:55 PM Owners Panel Discussion on Digital Beyond Marketing Moderator: Ashish Bhasin - Chairman & CEO South Asia, Dentsu Aegis Network
Panel Members: Ajoy Roy-Chowdhury, Global Agency Lead - EMEA, Facebook
Arnab Goswami - MD & Editor In Chief, Republic TV,
Puja Pannum - Managing Director, MENA - Blis
5:45 PM Report Summary and Unveiling Dentsu Aegis Network team
6:20 PM Speaker Session on Transforming the Election Coverage on Digital Malika Kutub - Director Sales, Daily Hunt
6:45 PM Brands Panel Discussion on Digital Beyond Performance Moderator: Shamsuddin Jasani – Group MD, Isobar South Asia
Panel Members: Hiren Gada - Chief Executive Officer – Shemaroo Entertainment
Pradeep Dwivedi - Group Advisor – Sakal Media Group
Sai Narayan - Head of Marketing, Policybazaar Group
Vikram Tanna - VP, Head of Advertising Sales and Business Head of Regional Clusters – South Asia, Discovery Communications India
7:35 PM Marketers Panel Discussion on Marketing in a post Digital World Moderator: Virginia Sharma - Director, Marketing Solutions, LinkedIn
Panel Members: Anuradha Aggarwal - Former Chief Marketing Officer, Marico
Gauravjeet Singh - General Manager - Media (South Asia), Unilever
Tarun Garg - Executive Director – Marketing , Maruti Suzuki India Limited
8:25 PM   Vote of Thanks
8:30 PM   Cocktails   Dinner

Partners

For Event related queries, please Contact

Cara Dsouza

cara.dsouza@exchange4media.com

9820247582

For Sponsorship Opportunities, please Contact

Runa Sinha | National Business Head (Delhi)

runa.sinha@exchange4media.com

+91 99997 00906
Nikhil Tandon | Regional Manager (North)

nikhil.tandon@exchange4media.com

+91 98104 97903
Ashish Kudalkar | General Manager - Sales & BD (Mumbai)

ashish.kudalkar@exchange4media.com

+91 98205 41742
Sneha Walke | Vice President - Special Projects (Bengaluru)

ashish.kudalkar@exchange4media.com

+91 98455 41143
16th January 2019
Four Season Hotel,
Lower Parel,
Mumbai
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