In our modern world, pretty much everything has become digitized- including our marketing. Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in their marketing efforts. Digital is no longer a medium – it is a way of doing business, it is how consumers interact with brands. The Digital transformation is affecting every business and agencies and marketers need to recognize this. India owns a unique place in the advertising space. While digital and social are at a steep growth trajectory, a large part of the audience still identifies with traditional media with the latter evolving in its own manner through technology infusions along the way. The winning mantra is to strike the right balance based on what resonates with your audience mix.
Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019
This Report will be a comprehensive compilation of real time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.
