In our modern world, everything has become digitized- including our marketing. Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in newer ways. The Digital transformation is affecting every business and agencies. The ever evolving digital industry and the advancement of technology opens various ways to interact. Marketers are now choosing the digital way to reach out to their target audience and cater to the demand to create unforgettable experience for them.
Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 4th Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2020.
This Report will highlight the significant trends of 2020 and real time facts and figures pertaining to the entire Digital domain. The report will extensively cover spends and insights across all sectors. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals