In our modern world, everything has become digitized- including our marketing. Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the uncharted arena of digital space in newer ways. The Digital transformation is affecting every business and agencies. The ever evolving digital industry and the advancement of technology opens various ways to interact.
Dentsu one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 7th Edition of the Dentsu exchange4media Digital Advertising Report 2023.
This Report will highlight the significant trends of 2022-23 and real time facts and figures pertaining to the entire Digital domain. The report will extensively cover spends and insights across all sectors. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.