Dentsu e4m Digital Report 2026

The 10th edition of the Dentsu e4m Digital Advertising Report 2026 looks ahead to the forces that will shape the next decade of Indian media. With the theme “Next 10: Forces Shaping the Next Decade of Indian Media,” the report moves beyond immediate trends to examine the shifts redefining how India creates, consumes, and connects.

From AI-driven intelligence and platform convergence to creator economies, regional growth, and evolving consumer behaviours, multiple forces are transforming the media ecosystem simultaneously. These changes are not distant possibilities they are already influencing decisions, experiences, and growth today.

Next 10: Forces Shaping the Next Decade of Indian Media is both a lens and a roadmap offering insights to understand the shifts ahead and empowering industry leaders to navigate, adapt, and lead in a rapidly evolving media ecosystem.