Gauri Awasthi
Head Of Digital Marketing & Social Brand Advocacy
Fabindia
Gauri Awasthi has been instrumental in driving Digital Marketing Strategy & Social Brand Advocacy along with Programmatic Media and Influencer Marketing Strategies for fortune 100 companies in commendable capacities. This has given her a unique understanding and expertise in the area of online marketing and branding. An innovative go-getter with a passion for creating high impact user experience for products, using marketing strategy with sharp communication and digital advertising, Gauri always worked towards bridging the gap between digital innovation & organization’s business objectives. With her strong hold on online marketing activities, digital tech innovation solutions, artificial intelligence, marketing automation, use of social media tools, she has been deftly involved in creative strategy during the upward curve of many rising brands in the last couple of decades. Managing brands, handling the customers experience and leading the team is her forte which she excels in, and has created a name for herself in the digital industry. Her prompt approach towards work, new learnings have won her quite a few accolades from her previous assignments.
Last but not the least, the efforts were well paid-off when the awards came pouring-in, Gauri Awasthi was awarded as the Top 100 Smartest Digital Leader by the World Digital Congress, last year. Link for your reference - https://bit.ly/2KY3diy
Then, this was not all Paul Writer in association with Oracle, awarded Gauri Awasthi, amongst the Fast 100 Digital Leaders for #LetstalkCX, last year. Link for your reference – https://bit.ly/2Fak12o
This does not end here, #NotJustAnyIndigo won the DMA Asia Award and #MalharIsMe won the Best Use of Photography is Social Media in the DOD Awards.
Recently, WON 4 metals at #SAMMIE2019 which was held recently. One #Gold in the Fashion category’s Apparel followed by Two #Silvers in Best UGC/Co-creation and Best Use of Influencers (Fashion) respectively and 4th The CMO of the year.
ACEF Asian Leaders Forum and Awards powered by CCN News18, I was also awarded a #GoldMetal for being the “Young Achiever Marketing Leadership Award for the Year” amongst other awards. #Gold in Best use of influencers (Capability award), #Silver Most admired brand of the year (#GrandPrix award) & Best use of video content #FabindiaTrails (Capability award) & #Bronze in Excellence in partner marketing (Capability award).
Quite recently, Won 3 prestigious metals at INDIA TV (Independent News Service Pvt Ltd) afaqs! Great Lifestyle Brands Conference & Awards powered by MTV Not only did we win a special & highly coveted award "The Most Sophisticated Brand of the Year", we also picked up 2 #Silvers for "Best Use of Influencers" & "Best Use of Experiential Events", in the twin categories of Digital media and Experiential marketing respectively. Recently, picked up Social Samosa's 40Under40 award & Marketing Leadership Award by Top Rankers Excellence Club.