The nominees will be judged on four broad parameters by the Jury. These are

  • Influence: The ability to personally influence the development of Digital Media in India, or to influence others in positions of authority
  • Leadership: Skills and experience to be viewed as a leader in the development of Digital Media
  • Potential: To create a significant impact on Digital media over the next 12 months
  • Achievements: Projects/Award-Winning Campaigns/Accomplishments that stand out