September 2024 Delhi

About Us

Power of Brand And Purpose-Driven Campaigns

In today's ever-changing industry, companies are no longer solely focused on their offerings; they are now oriented around narratives, beliefs, and objectives. Purpose-driven campaigns can connect with customers on a deeper level, fostering loyalty and driving significant transformation. This theme explores how firms can harness their mission to create impactful campaigns that resonate with customers, inspire communities, and propel business success.

Key Conversation Points

How can brands innovate with purpose to stay relevant in a rapidly changing market?

How does brand purpose influence consumer purchasing decisions?

How does purpose-driven branding enhance consumer loyalty and trust?

How evolving societal issues and consumer expectations will shape the future of brand purpose.

How digital platforms and social media are being used to communicate and amplify a brand’s purpose.

How modern consumers prioritize brands that stand for something beyond profit.

How companies are embedding purpose into their core business strategies and operations

Speakers

Prateek Srivastava

Prateek Srivastava

Category Head - Marketing

Udit Malhotra

Udit Malhotra

Head of Marketing

Shakti Upadhyay

Shakti Upadhyay

Head of Marketing & PR

Rajat Chandolia

Rajat Chandolia

AVP and Head, Marketing and Branding

Shruti Arora

Shruti Arora

Head Marketing at MINI

Rajat Abbi

Rajat Abbi

Vice President – Global Marketing, Greater India & CMO

Anuj Somani

Anuj Somani

Senior Marketing Manager

Azeez Narain

Azeez Narain

Head - Marketing & Brand

Meher Anand

Meher Anand

Account Director, South Asia

Rishi Rai

Rishi Rai

Account Director

Prateek Mathur

Prateek Mathur

Head of Marketing, SAP SuccessFactors, Asia-Pacific & Japan

Deepti Sampat

Deepti Sampat

Vice President at Vistara

Krishnan Chatterjee

Krishnan Chatterjee

Head of Marketing, Google Cloud, India