19th July
The Leela Ambience, Gurugram
Theme: Marketing of D2C Brands & Expanding the D2C universe

AGENDA

THEME: Marketing of D2C Brands & Expanding the D2C universe D2C is not just an industry, it is a movement!!
9:00 AM
REGISTRATION
10:30 AM
WELCOME ADDRESS
  • Dr. Annurag Batra DR. ANNURAG BATRA
    Chairman & Editor-In-Chief, BW, Founder exchange4media
  • Nawal Ahuja Nawal Ahuja
    Co-Founder, exchange4media
11:00 AM - 11:10 AM
Empowering businesses through comprehensive support, resources and strategic partnerships: The FEF way
  • Gunjan Nagpal Gunjan Nagpal
    Vice President and Head of Sales, Fashion Entrepreneur Fund
11:15 AM - 12:00 PM
Inherent trust on the big Screen in brand building
  • Role of Linear TV’s massive scale in accelerating the growth trajectory on new D2C brands.
  • TV’s contribution to the success of their overall marketing plans in terms of not only building brand memorability but also leads & sales.
  •  Linear TV offers collective family audiences watching together and having shared experiences in contrast to other platforms & screens which are solo/individual ones
  • Understanding significance of co-viewing audiences for online brands
  • Nothing engages audiences more than professionally generated original content across linear TV and OTT, day after day.
  • Insight on the associative value that professionally generated content & characters offer for D2C brands
  • It is said that online brands are ready for TV when they need to scale fast. Linear TV positive effect in boosting the effectiveness of digital channels like making search work harder
  • Linear TV “Big screen” advantage builds long term memory structures for brands, far more important for new to the world brands
  • Trust associated with Linear TV advertising is unparalleled across the globe.
  • Amrutha NairModerator:
    Amrutha Nair
    Head, Entertainment Ad Sales & Strategy, Disney Star
  • Chirag Gupta Chirag Gupta
    Founder, 4700BC
  • Jatan Bawa Jatan Bawa
    Co-Founder, Perfora
  • Ravi Kabra Ravi Kabra
    Co-Founder, Skippi Ice Pops
  • Gaurav Mehta Gaurav Mehta
    CMO, Noise
  • Mithun Mukherjee Mithun Mukherjee
    Executive Creative Director, FCB Kinnect
  • Aditi MishraAditi Mishra
    CEO, Lodestar UM
12:05 PM - 12:40 PM
FAME & FAMOUS: A TRYST BETWEEN CELEBS AND D2C BRANDS
  • The importance of celebrity engagement for D2C brands.
  • Does celeb engagement help in reducing the marketing cost with right advertising?
  • Factors to factor while signing up with a celeb for endorsing or investing in your brand
  • Acquiring & Retaining customers via celeb endorsement.
  • Cutting through the clutter and expanding the ethos of the brand.
  • Sarvesh BaglaModerator:
    Sarvesh Bagla
    CEO, Techmagnate
  • Bharat Bhalla Bharat Bhalla
    Founder, Yu Foodlabs
  • Varun Kapur Varun Kapur
    Founder, Yu Foodlabs
  • Pashmi Shah Pashmi Shah
    Co-Founder & CMO, GetAWay
  • Jash T Shah Jash T Shah
    Founder & CEO, GetAWay
  • Anshita Mehrotra Anshita Mehrotra
    Founder, Fix My Curls
  • Anant Tanted Anant Tanted
    Founder & CEO, The Indian Garage Co.
12:45 PM - 01:00 PM
SPECIAL ADDRESS - ONDC: The GameChanger for D2C Brands
  • T Koshy T Koshy
    CEO, ONDC
1:00 PM - 1:30 PM
Challengers 2.0- New Brands In The Ever Evolving D2C Segment
  • Why D2C? What stroke the decision to start your brand
  • Was inspiration drawn from the legacy brands or big D2C tycoons
  • Funding or stay bootstrapped, your take
  • Importance of taking your brand to tier 1, tier 2 cities and eventually venturing overseas
  • Your advice to entrepreneurs incubating the concepts of building a brand
  • Ruhail AminModerator:
    Ruhail Amin
    Senior Editor, exchange4media
  • Hemangi Dhir Hemangi Dhir
    Founder, Botnal
  • Prem Raheja Prem Raheja
    Founder & CEO, The Betel Leaf Co.
  • Aditya Agrawal Aditya Agrawal
    Co-Founders & CEO, P-Tal
  • Samayesh Khanna Samayesh Khanna
    Founder, Beanly
  • Vaibhav Makhija Vaibhav Makhija
    Co-Founder, Whats’Up Wellness
  • Ayushi Khandelwal Ayushi Khandelwal
    Co-Founder, Anveshan
01:35 PM - 02:10 PM
DECODING THE SPEEDING TRENDS AND WHAT DOES THE FUTURE BEHOLDS FOR THE D2C INDUSTRY
  • What are the 5 top trends of the D2C Segment?    
  • Will the consumers change their mind-set and consumption patterns when it comes to D2C brands? 
  • Consumer is the center of all decisions, agree or disagree? 
  • How brands are creating experiences and expanding their distribution through physical and non-physical channels? 
  • The importance of finding the right brand story, cracking the sales channels that work and bring customers back for more. 
  • Gaurav Dhawan Moderator:
    Gaurav Dhawan
    CRO, Times Network
  • Arjun Vaidya Arjun Vaidya
    Co-Founder, V3 Ventures
  • Vishal Jindal Vishal Jindal
    Founder & CEO, Biryani By Kilo
  • Abhinav Mathur Abhinav Mathur
    Founder, Something’s Brewing
  • Rohit Chawla Rohit Chawla
    Founder & CEO, Innovist
  • Midhula Devabhaktuni Midhula Devabhaktuni
    Co-Founder & CMO, Mivi
02:15 PM – 03:00 PM
Lunch
3:00 PM - 3:20PM
Fireside Chat - The Biggest “NOISE” Makers
  • Utsav Malhotra Utsav Malhotra
    COO, Noise
  • Gaurav Khatri Gaurav Khatri
    CEO & Co-Founder, Noise
03:25 PM - 04:00 PM
HOW TO BUILD A 100 CRORE+ D2C BRAND?
  • Share your journey from a seed to a 100 crore D2C Brand.
  •  Secrets of Building a successful 100 crore+ D2C Brands.
  • Parameters that define success.
  • Setting benchmarks of consistency in customer service excellence.
  • Importance of adding value to those businesses that go beyond their set roles to serve their customers reaching them directly.
  • What are your retention strategies and do subscriptions work for the D2C brands in India?
  • Deep Bajaj Deep Bajaj
    Co-Founder, Sirona
  • Siddharth Dungarwal Siddharth Dungarwal
    Founder, Snitch
  • Raghav Verma Raghav Verma
    Co-Founder, Chaayos
  • Ayushi Gudwani Ayushi Gudwani
    Founder & CEO, FS Life
  • Sneha Beriwal Sneha Beriwal
    CMO, Vahdam India
  • Bhupendra Khanal Bhupendra Khanal
    Founder & CEO Dogsee
  • Divij Bajaj Divij Bajaj
    Founder & CEO Power Gummies
04:05 PM - 4:40 PM
THE INVESTORS ROUNDTABLE
  • What are the top 5 Factors that grasps the investors’ attention?
  • Legacy Vs Digital-First brands: Dilemma or an easy choice?
  •  From investing in to acquiring the D2C Brands, factors that invoke the investors’ decision.
  • The relation of investors with their portfolios beyond monies
  • D2C Brands & Consumers Alike? The investors’ take
  • Jinesh ShahModerator:
    Jinesh Shah
    Co-Founder, Omnivore
  • Anoop Menon Anoop Menon
    Principal- Investment Team & Leads, Chiratae Ventures
  • Aakash Anand Aakash Anand
    Partner, Ananta Capital
  • Amit Singal Amit Singal
    Founder, Fluid Ventures
  • Abhishek Goenka Abhishek Goenka
    Managing Partner, RPSG Capital Ventures
  • Sanil Sachar Sanil Sachar
    Co-Founder & Partner, Huddle
  • Dheeraj Jain Dheeraj Jain
    Founder & MD, Redcliffe Labs
5:00 PM
Networking Coffee Break

For Other Details

Ankit Sharma | ankit.sharma@exchange4media.com

Shantanu Singh | +91 7905730411 | shantanu.singh@exchange4media.com

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