Innovist’s Sifat Khurana bags e4m D2C Entrepreneur of the Year award at e4m D2C Awards 5.0
Sifat Khurana, Co-Founder & CMO, Innovist, has been honoured for her outstanding work at the recently held e4m D2C Awards 5.0
Sifat Khurana, Co-Founder & CMO, Innovist, was honoured at the recently held e4m D2C Awards 5.0 for her outstanding work. The fifth edition of the awards was held on September 10 in Gurugram.
Sifat Khurana leads branding, marketing, and creative at Innovist. She is the force behind how the company’s brands are imagined, built, and communicated — from early brand strategy to final consumer touchpoints. With experience at agencies like Ogilvy and Leo Burnett and as the former Creative Director at The Man Company, Sifat brings deep expertise in storytelling, brand building, and disruptive marketing. Known for her sharp creative instincts and consumer-first thinking, she plays a pivotal role in shaping Innovist’s distinct brand voice and cultural relevance.
The e4m D2C Awards aim to honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem. The dazzling awards night recognised brands, marketers and campaigns that have delivered impactful work and contributed to the growth of the D2C ecosystem in India.
This year, the Grand Jury included a distinguished panel of industry leaders, professionals and eminent personalities from the advertising, marketing and media sectors. Each jury member brought valuable expertise, deep industry knowledge and a diverse perspective to the evaluation process.