Agenda
| Theme - Rethink, Reimagine, Reinvent: The Future of Health & Wellbeing Marketing | |||||
| The future of health and well-being marketing is going to be about rethinking, reimagining, and reinventing as consumers are now increasingly seeking personalized products and experiences that cater to their unique preferences. With changing consumer needs and a growing emphasis on holistic health, the marketing landscape for health and well-being brands is evolving at a rapid pace. Marketers now need to consider the broader concept of well-being and position their products and services to address various aspects of health for the overall wellness of their customers. | |||||
| 4pm onwards | Registration | ||||
| 4:45 pm- 5:15pm | Panel 1 | Design Thinking: How to Create Innovative and User-Centric Solutions / Strengthening Healthcare and Wellness Ecosystem through Innovation 1. How can healthcare companies embrace innovation and technology in their marketing strategies? Can you share some examples where innovation and technology have been successfully integrated in marketing campaigns? 2. What role does personalization play in healthcare marketing, and how can it be implemented effectively? 3. How can healthcare companies use data and analytics to better understand their target audience, tailor their marketing messages accordingly and build trust? 4. How can healthcare companies use social media to connect with their audience and promote their services? 5. What are some challenges that healthcare companies may face when implementing innovative marketing strategies, and how can they overcome them? 6. How can healthcare companies balance innovation with regulatory compliance in their marketing efforts? |
Geet Rathi, Category Head - Man Matters, Mosaic Wellness Samyukta Iyer, VP and Head of Marketing, Kaya Clinic Sriram Padmanabhan, Marketing Director – Danone India Subhadeep Dasgupta, Business Head, Gritzo Pritish Mahadik, Growth Head Traya Vinita Joshi- Marketing Head, Nyumi Session Chair - Harbinder Narula, CEO - BW Healthcare World & BW Wellbeing World |
||
| 5:20 pm - 5:45pm | Keynote -Fireside Chat | Rethink, Reimagine, Reinvent: The Future of Health & Wellbeing Marketing | Dr Annurag Batra , Chairman & Editor-In-Chief- BW Businessworld e4m Jayen Mehta, I/C Managing Director - Amul India |
||
| 5:50 pm - 6:20pm | Panel 2 | Digital Marketing - Changing Dynamics in Health & Wellness 1. What are the latest digital trends that health and wellness companies are looking at? 2. How is data driving these trends? 3. How has content changed over the years for health and wellness companies and for pharma companies? 4. How do you think Open AI will impact digital marketing? 5. What are some of the effective digital strategies that have shown you the best results? |
Ashish Bajaj, Chief Marketing Officer, Narayana Health Atul Suri, Senior Vice President & SBU Head, Alembic Pharmaceuticals Ltd. Kartik Johari - VP -Marketing & Commerce, Nobel Hygiene Ritu Mittal, Head – Marketing and Digital, Bayer Sunil Nat, Head of E-Commerce & Digital Marketing, Galderma Session Chair - Rashmi Thosar, Founder, CEO, BrandCare |
||
| 7:00pm onwards | e4m Health and Wellness Marketing Awards | ||||