November 11th, Mumbai
Maze of Challenges:
Media Buying in CTV and the Connected Ecosystem
In the rapidly evolving world of Connected TV and the broader Connected Ecosystem, media buying presents a complex maze of challenges for marketers. It is paramount to understand the intricacies of Television 2.0, measure campaign effectiveness, and keep pace with technological advancements. As marketers grapple with these hurdles, the discussion will focus on innovative strategies to enhance awareness, targeting, and engagement. Join industry experts to explore the potential for breakthrough solutions and collaborative approaches that promise to redefine how we approach media buying in this cord-cutting era.
Media Buying Challenges in Connected TV and the broader ecosystem.
Measuring Campaign Effectiveness in a connected world.
Adapting to Technological Advancements in media.
Innovative Strategies for awareness, targeting, and engagement.
Breakthrough Solutions for media buying in the cord-cutting era.
Collaborative Approaches to redefine media buying.
5:35 pm – 5:45 pm
Welcome Address
Welcome & Introduction by e4m moderator/ Client Rep
5:45 pm – 6:00 pm
Keynote Session
By an Industry Leader/Client rep
6:00 pm - 6:45 pm
Panel Discussion
10 Decision Makers + Client Rep moderator/e4m moderator/industry leader
6:45 pm - 7:00 pm
QnA
By Panel Members
7:00pm - 7:10 pm
Thank You Note
By e4m editorial moderator/client rep
Drinks and Dinner
Ashwati Menon
CEO & Co-Founder
Arjun Dhananjayan
Founder & CEO
Dev Batra
Co-Founder & CEO
Jay Rathod
Founder & CEO
Krish Ramnani
Co-Founder
Kedar Kulkarni
Sr. Vice President - Growth & Strategy
Manas Gulati
Co-Founder and CEO
Prady Kumaar
CEO and Co-Founder
Sowmya Iyer
Founder & CEO
Shradha Agarwal
Co-founder and CEO
Sumon K Chakrabarti
Co-Founder & CEO
Shubham Singhal
CEO & Co-Founder
Tufayl Merchant
Co-founder and COO
V Narayanan
CEO
Ishank Joshi
CEO & Co-Founder(SESSION CHAIR )
Saurabh Golani
Head of Business(SESSION CHAIR )
