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Conference and Awards

In the streaming era, OTT platforms have brought a paradigm shift in the world of Video & Audio consumption. The last two years have in many ways been an eye-opener for the digital entertainment industry, showing the domestic consumer’s insatiable appetite for all kinds of content, much of which remained unfulfilled by mainstream cinema or broadcast channels, till the advent of On Demand Video & Audio platforms. Since then, there has been no looking back. To meet the consumer demand, a slew of platforms have spawned and with them new windows of opportunity have opened.

At the conference we explore trends and challenges that are impacting this Video & Audio streaming space and the opportunities that lie ahead. It is a one-stop congregation for content creators, video platforms, leading brands and advertisers. The full-day conference bringing top minds in the business together is a deep dive into the eco system that will help you thrive in this increasingly competitive market.

E4m PLAY 2021 will Honour excellence in On Demand Video & Audio Content From content studios to advertising agencies to production houses and brands, e4m PLAY 2021 Awards seek to recognize the best.

Who Should Attend
OTT Platforms
Video Platforms
Content Creators
Production Houses
Brands & Advertisers
Media & Marketing Agencies
Tech Companies
Digital Agencies
Content Distributors

Award Categories

A01. Best Spiritual / Motivational Show on Web

Awarded to best Spiritual / Motivational Show / Content on Web / OTT Platform

A02. Best Educational / Tutorial Show on Web

Awarded to best Educational / Tutorial Show / Content on Web / OTT Platform

A03. Best Science Fiction Show on Web

Awarded to best Science Fiction Show / Content on Web / OTT Platform

A04. Best Travel Show on Web

Awarded to best Travel Show / Content on Web / OTT Platform

A05. Best Food / Lifestyle Show on Web

Awarded to best Food / Lifestyle Show / Content on Web / OTT Platform

A06. Best Health & Fitness Show on Web

Awarded to best Health & Fitness Show / Content on Web / OTT Platform

A07. Best Kids Show on Web

Awarded to best Kids / Animated Kids Show / Content on Web / OTT Platform

A08. Best Talk Show on Web

Awarded to best Talk Show on Web / OTT Platform

A09. Best Comedy Show on Web

Awarded to best Comic Show / Content on Web / OTT Platform

A10. Best Thriller / Horror Show on Web

Awarded to best Thriller Show / Content on Web / OTT Platform

A11. Best Devotional / Mythological Show on Web

Awarded to best Devotional Show / Content on Web / OTT Platform

A12. Best Drama Show on Web

Awarded to best Drama Show / Content on Web / OTT Platform

B01. Best Integration of Brand in a Web Original-Hindi/ Regional

This category recognizes seamless yet memorable integration of a brand in a web series or a single video (Hindi / Regional). Focus will be on creativity & innovation in communication while achieving the objective.

B02. Best Integration of Brand in a Web Original-English

This category recognizes seamless yet memorable integration of a brand in a web series or a single video (English ). Focus will be on creativity & innovation in communication while achieving the objective.

B03. Best Marketing Campaign for a Web Original – Integrated

This category recognizes the most effective and innovative integrated marketing campaign done for the promotion of a web original. ( Use of two or more media )

B04. Best Marketing Campaign for a Web Original – Digital

This category recognizes the most effective and innovative digital marketing campaign done for the promotion of a web original.

B05. Best Marketing Campaign for Launch of a Web Original

This category recognizes the most effective and innovative marketing campaign done to promote the launch of a web original

B06: Best Marketing Campaign for the Release of a Film / Movie on OTT

This category recognizes the most effective and innovative marketing campaign done for the release & promotion of a film/movie on OTT

B07. Best Marketing Campaign by an OTT Platform ( Self )

This category seeks to recognize the most effective and innovative marketing campaign done by an OTT platform to promote itself ( Content & Customer Acquisition )

B08. Best Performance Marketing Campaign

This category recognises a marketing campaign promoting a brand, product or service which led to desired measurable sales or engagement results

B09. Best Influencer Marketing Campaign

This category recognises the best use of an influencer by a brand to create maximum buzz to drive sales or engagement results

B10. Best Audio Led Marketing Campaign

This category recognises the best use of audio across channels that led to an increase in sales & engagement

B11.Best Use of Video Marketing on Social Platforms

This category recognizes any video content (single/series) created to promote a brand/product or service on a social media / digital platform

A- Facebook

B- Instagram

C- Twitter

D- Youtube

E- Linkedin

B12.Best Use of Technology for Video Content

This category recognizes the best use of technology for creating and promoting video content (single/series) for brand/product or service on any digital platform/s

B13.Best Use of Memes & Emoji's by a Brand / Platform

This category recognizes the most innovative use of Memes & Emoji's promote a brand/product or service.

B14.Best Use of Gamification by a Brand / Platform

This category recognizes the best use of gamification to promote a brand/product or service.

B15.Best Use of Video by / on a Brand Owned Channel

This category recognizes any video content (single/series) created to promote a brand/product or service on the Brand Owned Channel

B16.Best Integration by an OTT Platform with TV

This category recognizes the best integration of OTT with TV

B17.Best Video Trailer / Promo for a Web Show

This category recognizes the promo / trailer / teaser used for the promotion of a web show.

B18.Best Use of Video Marketing on Digital / OTT Platform by a Brand

This category recognizes any video content (single/series) created to promote a brand/product/service on digital platform/s

A- Automobile

B- BFSI

C- FMCG

D- Consumer Durables

E- Ecommerce & Technology

F- Education

G- News, Entertainment & Media

H- Healthcare / Pharmaceuticals

I- Retail & Real Estate

J- Services (Telecom, Transport, Travel; Tourism, Hospitality, Fitness, Health & Wellness)

C01. Best Web Series- International

This category recognizes the best series on Web / OTT platform in English or any other International Language basis its originality, creativity, innovation, story and popularity of the series

C02. Best Web Series-Hindi

This category recognizes the best series on Web / OTT platform in Hindi basis its originality, creativity, innovation, story and popularity of the series

C03. Best Web Series-Regional

This category recognizes the best series on Web / OTT platform in any Regional Language basis its originality, creativity, innovation, story and popularity of the series

C04. Best OTT Platform of the Year

This category recognizes an OTT platform which is most popular for its content among the viewers.

C05. Best OTT Platform of the Year- Regional

This category recognizes an OTT platform that is most popular for its regional content among the viewers.

C06. Best New Entrant - Streaming Platform

This award recognizes non-traditional entertainment platforms that have entered into the content streaming space

C07. Best Design/ User Interface Technology

This category recognizes a Video OTT/ web platform for best UI/UX, ease of usage, and technology.

C08. Best Podcast

This category recognizes branded content on all audio platforms including streaming platforms, podcasts, or program sponsorship.

C09.Best Platform for Live Streaming / Broadcasting:

This category recognizes the best platform for live streaming. This could include sports, news, or any other live streaming/broadcasting.

C10.Best Music Streaming Platform

This award recognizes the best music streaming platform

C11. Best Viral Video

This category recognizes an online video that has organically gone viral.

C12. Best UGC Platform(User Generated Content)

This category recognises a video / audio OTT platform which is used by consumers for storytelling.

C13. Best Production Company / Content Studio

This category recognizes the work of a production company / Content Studio that has produced the most significant web content with creative storytelling, technical and cinematography skills to narrate a story

C14. Best Use of Technology for/by an OTT platform

This award recognizes innovation in technology. This could be a new product launch, a marketing innovation leveraging technology, or a new subscription model or technology for improved viewing quality

C15. Best In-house Content Studio by a Brand

This category recognizes the best content studio owned by a brand for creating its own brand films and digital video / audio content

C16. Best Branded Content Studio

This category recognizes the best content studio for creating brand films and digital video / audio content

C17. Best Video Distribution Platform

This category recognizes a channel partner ( Telecom Service Provider / Handset Player ) which has been able to provide the best video distribution platform

C18. Best Video Distribution Strategy

This category recognises a video OTT Platform's efforts in increasing the reach and consumption of its content across various channels.

C19. Best Music Video

The category recognizes an Artist / Channel with the best music video on digital platforms

C20. Best Video Influencer of the Year / Web Person

D01. Best Actor in a Web Series ( Male )

This category recognizes the best performance in a Hindi/English/Regional Web Series (Male)

D02. Best Actor in a Web Series ( Female )

This category recognizes the best performance in a Hindi/English/Regional Web Series (Female)

D03. Best Actor in a Negative Role ( Male / Female )

This category recognizes the best performance by an Actor in a Negative role in a Hindi / English/Regional Web Series (Male / Female)

D04. Best Actor in a Comic Role ( Male / Female )

This category recognizes the best performance by an Actor in a Comic role in a Hindi/English/Regional Web Series (Male / Female)

D05. Best Actor in a Supporting Role ( Male / Female)

This category recognizes the best by an Actor in a Supporting role in a Hindi/English/Regional Web Series (Male / Female)

D06. Best Couple / Jodi in a Web Series

This category recognizes the best Couple / Jodi in a Hindi/English/Regional Web Series (Male / Female)

D07. Best Performance by a Child Actor

This category recognizes the performance by a child actor in a Hindi/English/Regional Web Series

D08: Best Actor in a Web Series- Debut ( Male / Female )

This category recognizes the best debut performance in a Hindi/English/Regional Web Series (Male/Female)

FOR MORE, INFORMATION,PLEASE CONTACT
  • Amisha Shah
    Email: amisha.shah@exchange4media.com
    Mobile Number : +91-9979972990
  • Saima Sayed
    Email: saima.sayed@exchange4media.com
    Mobile Number : +91-8329875290
  • Aarushi Agrawal
    Email: aarushi.agrawal@exchange4media.com
    Mobile Number : +91-9911778307
FOR SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT:
  • Ashish Kudalkar ( Regional Manager-West,)
    Email: ashish.kudalkar@exchange4media.com
    Mobile Number : +91-9820541742
  • Sneha Walke ( VP Special Projects & South Head,)
    Email:sneha@exchange4media.com
    Mobile Number : +91-9845541143
  • Ashima Mehra (Regional Manager - Sales),
    Email:ashima.mehra@exchange4media.com
    Mobile Number : +91 9899571579