B01. Best Integration of Brand in a Web Original-Hindi/ Regional

This category recognizes seamless yet memorable integration of a brand in a web series or a single video (Hindi / Regional). Focus will be on creativity & innovation in communication while achieving the objective.

B02. Best Integration of Brand in a Web Original-English

This category recognizes seamless yet memorable integration of a brand in a web series or a single video (English ). Focus will be on creativity & innovation in communication while achieving the objective.

B03. Best Marketing Campaign for a Web Original – Integrated

This category recognizes the most effective and innovative integrated marketing campaign done for the promotion of a web original. ( Use of two or more media )

B04. Best Marketing Campaign for a Web Original – Digital

This category recognizes the most effective and innovative digital marketing campaign done for the promotion of a web original.

B05. Best Marketing Campaign for Launch of a Web Original

This category recognizes the most effective and innovative marketing campaign done to promote the launch of a web original

B06: Best Marketing Campaign for the Release of a Film / Movie on OTT

This category recognizes the most effective and innovative marketing campaign done for the release & promotion of a film/movie on OTT

B07. Best Marketing Campaign by an OTT Platform ( Self )

This category seeks to recognize the most effective and innovative marketing campaign done by an OTT platform to promote itself ( Content & Customer Acquisition )

B08. Best Performance Marketing Campaign

This category recognises a marketing campaign promoting a brand, product or service which led to desired measurable sales or engagement results

B09. Best Influencer Marketing Campaign

This category recognises the best use of an influencer by a brand to create maximum buzz to drive sales or engagement results

B10. Best Audio Led Marketing Campaign

This category recognises the best use of audio across channels that led to an increase in sales & engagement

B11.Best Use of Video Marketing on Social Platforms

This category recognizes any video content (single/series) created to promote a brand/product or service on a social media / digital platform

A- Facebook

B- Instagram

C- Twitter

D- Youtube

E- Linkedin

B12.Best Use of Technology for Video Content

This category recognizes the best use of technology for creating and promoting video content (single/series) for brand/product or service on any digital platform/s

B13.Best Use of Memes & Emoji's by a Brand / Platform

This category recognizes the most innovative use of Memes & Emoji's promote a brand/product or service.

B14.Best Use of Gamification by a Brand / Platform

This category recognizes the best use of gamification to promote a brand/product or service.

B15.Best Use of Video by / on a Brand Owned Channel

This category recognizes any video content (single/series) created to promote a brand/product or service on the Brand Owned Channel

B16.Best Integration by an OTT Platform with TV

This category recognizes the best integration of OTT with TV

B17.Best Video Trailer / Promo for a Web Show

This category recognizes the promo / trailer / teaser used for the promotion of a web show.

B18.Best Use of Video Marketing on Digital / OTT Platform by a Brand

This category recognizes any video content (single/series) created to promote a brand/product/service on digital platform/s

A- Automobile

B- BFSI

C- FMCG

D- Consumer Durables

E- Ecommerce & Technology

F- Education

G- News, Entertainment & Media

H- Healthcare / Pharmaceuticals

I- Retail & Real Estate

J- Services (Telecom, Transport, Travel; Tourism, Hospitality, Fitness, Health & Wellness)

C01. Best OTT Platform of the Year

This category recognizes an OTT platform which is most popular for its content among the viewers.

C02. Best OTT Platform of the Year- Regional

This category recognizes an OTT platform that is most popular for its regional content among the viewers.

C03. Best New Entrant - Streaming Platform

This award recognizes non-traditional entertainment platforms that have entered into the content streaming space

C04. Best Design/ User Interface Technology

This category recognizes a Video OTT/ web platform for best UI/UX, ease of usage, and technology.

C05.Best Platform for Live Streaming / Broadcasting:

This category recognizes the best platform for live streaming. This could include sports, news, or any other live streaming/broadcasting.

C06.Best Music Streaming Platform

This award recognizes the best music streaming platform

C07. Best UGC Platform(User Generated Content)

This category recognises a video / audio OTT platform which is used by consumers for storytelling.

C08. Best Production Company / Content Studio

This category recognizes the work of a production company / Content Studio that has produced the most significant web content with creative storytelling, technical and cinematography skills to narrate a story

C09. Best Use of Technology for/by an OTT platform

This award recognizes innovation in technology. This could be a new product launch, a marketing innovation leveraging technology, or a new subscription model or technology for improved viewing quality

C10. Best In-house Content Studio by a Brand

This category recognizes the best content studio owned by a brand for creating its own brand films and digital video / audio content

C11. Best Branded Content Studio

This category recognizes the best content studio for creating brand films and digital video / audio content

C12. Best Video Distribution Platform

This category recognizes a channel partner ( Telecom Service Provider / Handset Player ) which has been able to provide the best video distribution platform

C13. Best Video Distribution Strategy

This category recognises a video OTT Platform's efforts in increasing the reach and consumption of its content across various channels.

C14. Best Music Video

The category recognizes an Artist / Channel with the best music video on digital platforms

C15. Best Short Video Apps

This category recognizes the best short video app platform in English or any other International Language basis its subscription module/ numbers, user interface experience, originality, creativity, innovation and popularity.

C16. Best OTT / Production House

This category recognizes the best Web / OTT platform in English or any other International Language basis its subscription module/ numbers, user interface experience, originality, creativity, innovation and popularity.

C17. Best Music Video Marketing Campaign

This category recognizes the best video marketing campaign (including gigs/ bloopers) on a Web / OTT platform in English or any other International Language basis its result, idea, execution, originality, creativity and innovation.

D01. Best Actor ( Male )

This category recognizes the best performance in a Hindi/English/Regional Web Series, Short Film (Male)

D02. Best Actor ( Female )

This category recognizes the best performance in a Hindi/English/Regional Web Series, Short Film (Female)

D03. Best Actor in a Negative Role ( Male / Female )

This category recognizes the best performance by an Actor in a Negative role in a Hindi / English/Regional Web Series, Short Film (Male / Female)

D04. Best Actor in a Comic Role ( Male / Female )

This category recognizes the best performance by an Actor in a Comic role in a Hindi / English/Regional Web Series, Short Film (Male / Female)

D05. Best Actor in a Supporting Role ( Male / Female)

This category recognizes the best performance by an Actor in a Supporting role in a Hindi / English/Regional Web Series, Short Film (Male / Female)

D06. Best Couple / Jodi

This category recognizes the best Couple / Jodi in a Hindi/English/Regional Web Series, Short Film (Male & Female)

D07. Best Performance by a Child Actor

This category recognizes the performance by a child actor in a Hindi/English/Regional Web Series, Short Film

D08: Best Actor - Debut ( Male / Female )

This category recognizes the best debut performance in a Hindi/English/Regional Web Series, Short Film (Male / Female)

D09. Best Video Influencer of the Year / Web Person

D10. Best Host

This category recognizes the best Host for a show on an OTT platform

D11. Best Director

This category recognizes the performance by a director in a Hindi/English/Regional Web Series/Short Film basis creativity, originality, audio-visual techniques used and popularity of the show.

D12. Best Cinematographer

This category recognizes the performance by a cinematographer in a Hindi/English/Regional Web Series/Short Film basis creativity, originality and popularity of the show.

D13. Best Editor

This category recognizes the performance by an editor in a Hindi/English/Regional Web Series/Short Film basis creativity, originality, valuable content used and popularity of the show.

D14. Best Writer

This category recognizes the performance by an writer in a Hindi/English/Regional Web Series/Short Film basis creativity, originality, valuable content used and popularity of the show