Conference and Awards
It’s time we stop calling ‘The world of OTT/Web’, an after-effect of the pandemic era or merely a memory of lockdown days! OTT platforms have emerged as the most potent and permanent form of digital entertainment today, holding the fort strong, with the likes of cinema halls and other mainstream broadcast channels.
E4m Play has been a visionary in identifying the paradigm shift in the minds of the consumers 5 years ago itself, and launched E4m Play Awards. These awards are carefully curated to honor and recognize the talent, content, brands and platforms for their excellence, innovation and creativity.
This year, we are back with our 6th edition !
The countdown is on for a power-packed day, comprising the conference that brings together top minds in the business to discuss and explore the trends, challenges and future of the audio-video streaming space, followed by the most-awaited glittering awards night, where the best of the best is felicitated by an accomplished and revered Jury.
Award Categories
A01. Best Integration of Brand in a Web Original-Hindi
This category recognizes seamless yet memorable integration of a brand in a web series or a single video (Hindi). Focus will be on creativity & innovation in communication while achieving the objective.
A02. Best Integration of Brand in a Web Original-English
This category recognizes seamless yet memorable integration of a brand in a web series or a single video (English ). Focus will be on creativity & innovation in communication while achieving the objective.
A03. Best Integration of Brand in a Web Original-Regional
This category recognizes seamless yet memorable integration of a brand in a web series or a single video (Regional). Focus will be on creativity & innovation in communication while achieving the objective.
A04. Best Marketing Campaign for a Web Original – Integrated
This category recognizes the most effective and innovative integrated marketing campaign done for the promotion of a web original. ( Use of two or more media)
A05. Best Marketing Campaign for a Web Original – Digital
This category recognizes the most effective and innovative digital marketing campaign done for the promotion of a web original.
A06. Best Marketing Campaign for Launch of a Web Original
This category recognizes the most effective and innovative marketing campaign done to promote the launch of a web original
A07. Best Marketing Campaign for the Release of a Film / Movie on OTT
This category recognizes the most effective and innovative marketing campaign done for the release & promotion of a film/movie on OTT
A08. Best Marketing Campaign by an OTT Platform ( Self )
This category seeks to recognize the most effective and innovative marketing campaign done by an OTT platform to promote itself ( Content & Customer Acquisition )
A09. Best Performance Marketing Campaign
This category recognises a marketing campaign promoting a brand, product or service which led to desired measurable sales or engagement results
A10. Best Influencer Marketing Campaign
This category recognises the best use of an influencer by a brand to create maximum buzz to drive sales or engagement results
A11. Best Audio Led Marketing Campaign
This category recognises the best use of audio across channels that led to an increase in sales & engagement
A12. Best Music Video Marketing Campaign
This category recognizes the best video marketing campaign (including gigs/ bloopers) on a Web / OTT platform in English/Hindi or any other Language basis its result, idea, execution, originality, creativity and innovation.
A13.Best Use of Video Marketing on Social Platforms
This category recognizes any video content (single/series) created to promote a brand/product or
service on a social media
A- Facebook
B- Instagram
C- Twitter
D- LinkedIn
A14.Best Use of Technology for Video Content
This category recognizes the best use of technology for creating and promoting video content (single/series) for brand/product or service on any digital platform/s
A15.Best Use of Memes & Emoji's by a Brand / Platform
This category recognizes the most innovative use of Memes & Emojis to promote a brand/product or service.
A16.Best Use of Gamification by a Brand / Platform
This category recognizes the best use of gamification to promote a brand/product or service.
A17.Best Use of Video by / on a Brand Owned Channel
This category recognizes any video content (single/series) created to promote a brand/product or service on the Brand Owned Channel
A18.Best Integration by an OTT Platform with TV
This category recognizes the best integration of OTT with TV
A19.Best Video Trailer / Promo for a Web Show
This category recognizes the promo / trailer / teaser used for the promotion of a web show.
A20.Best Use of Video Marketing on Digital / OTT Platform by a Brand
This category recognizes any video content (single/series) created to promote a
brand/product/service on digital platform/s
A- Automobile
B- BFSI
C- FMCG
D- Consumer Durables
E- Ecommerce & Technology
F- Education
G- News, Entertainment & Media
H- Healthcare / Pharmaceuticals
I- Retail & Real Estate
J- Services (Telecom, Transport, Travel; Tourism, Hospitality, Fitness, Health & Wellness)
A21. Best Use of CTV Advertising
This category recognizes campaigns that leverage the unique potential of CTV to deliver engaging, targeted, and impactful advertising experiences
B01.Best Platform for Live Streaming / Broadcasting:
This category recognizes the best platform for live streaming. This could include sports, news, or any other live streaming/broadcasting.
B02.Best Music Streaming Platform
This award recognizes the best music streaming platform
B03. Best UGC Platform (User Generated Content)
This category recognises a video / audio OTT platform which is used by consumers for storytelling.
B04. Best Use of Technology for/by an OTT platform
This award recognizes innovation in technology. This could be a new product launch, a marketing innovation leveraging technology, or a new subscription model or technology for improved viewing quality
B05. Best In-house Content Studio by a Brand
This category recognizes the best content studio owned by a brand for creating its own brand films and digital video / audio content
B06. Best Video Distribution Platform
This category recognizes a channel partner ( Telecom Service Provider / Handset Player ) which has been able to provide the best video distribution platform
B07. Best Video Distribution Strategy
This category recognises a video OTT Platform's efforts in increasing the reach and consumption of its content across various channels.
B08. Best Music Video
The category recognizes an Artist / Channel with the best music video on digital platforms
B09. Best Short Video Apps
This category recognizes the best short video app platform in English or any other International Language basis its subscription module/ numbers, user interface experience, originality, creativity, innovation and popularity.
B10. Best Production House / Content Studio
-A. For Video Streaming Platforms like Netflix, Sony LIV, Voot, Prime Video etc
-B. For Video Sharing Platform like YouTube
This category recognizes the work of a production company / Content Studio that has produced the
most significant web content with creative storytelling, technical and cinematography skills to
narrate a story
B11. Best VFX (Visual Effects)
This category recognizes the outstanding VFX work done by companies involved in the creation, production, and execution of visual effects for OTT content
C01. Best Spiritual / Devotional / Mythological Podcast
C02. Best Comedy Podcast – Hindi or English
C03. Best Comedy Podcast - Regional
C04. Best Thriller / Drama / Horror – Hindi or English
C05. Best Thriller / Drama / Horror - Regional
C06.Best Mental Health Podcast – Hindi or English
C07. Best Mental Health Podcast - Regional
C08. Best Marketing Podcast
C09. Best Story Narrations based on a book – Hindi or English
C10. Best Story Narrations based on a book - Regional
C11. Best Breakthrough Podcast – Hindi or English
C12. Best Breakthrough Podcast - Regional
C13. Best Podcast Host – Hindi or English
C14. Best Podcast Host - Regional
D01. Best Motivational / Self Development show on Web / OTT Platforms
Awarded to best Spiritual / Motivational Show / Content
D02. Best Educational / Tutorial Show on Web / OTT Platform
Awarded to best Educational / Tutorial Show / Content
D03. Best Science Fiction Show on Web / OTT Platform
Awarded to best Science Fiction Show / Content
D04. Best Travel Show on Web / OTT Platform
Awarded to best Travel Show / Content
D05. Best Food / Lifestyle Show on Web / OTT Platform
Awarded to best Food / Lifestyle Show / Content
D06. Best Health & Fitness Show on Web / OTT Platform
Awarded to best Health & Fitness Show / Content
D07. Best Kids Show on Web / OTT Platform
Awarded to best Kids / Animated Kids Show / Content
D08. Best Talk Show on Web / OTT Platform
Awarded to best Talk Show
D09. Best Comedy Show on Web / OTT Platform
Awarded to best Comic Show / Content
D10. Best Thriller / Horror Show on Web / OTT Platform
Awarded to best Thriller Show / Content
D11. Best Spiritual / Devotional / Mythological show on Web / OTT Platforms
Awarded to best Devotional Show / Content
D12. Best Drama Show / Short Film on Web/ OTT Platform
Awarded to best Drama Show / Content
D13. Best International Series on OTT/Web
This category recognizes the best series on Web / OTT platform in English or any other International Language basis its originality, creativity, innovation, story and popularity of the series
D14. Best Documentary on Web / OTT Platform
This category recognizes the best real-life fact-based documentary on a Web / OTT platform in English/Hindi/Regional Language basis its originality, creativity, innovation, story and popularity of the documentary/ series
D15. Best Reality Show on Web / OTT Platform
This category recognizes the best reality show on a Web / OTT platform in English/Hindi/regional language basis its originality, authenticity, creativity, innovation, story and popularity of the show.
D16. Best Web Series-Hindi
This category recognizes the best series on Web / OTT platform in Hindi basis its originality, creativity, innovation, story and popularity of the series
D17. Best Web Series-Marathi
This category recognizes the best series on Web / OTT platform in Marathi basis its originality, creativity, innovation, story and popularity of the series
D18. Best Web Series-Gujrati
This category recognizes the best series on Web / OTT platform in Gujrati basis its originality, creativity, innovation, story and popularity of the series
D19. Best Web Series- Malayalam
This category recognizes the best series on Web / OTT platform in Malayalam basis its originality, creativity, innovation, story and popularity of the series
D20. Best Web Series-Tamil
This category recognizes the best series on Web / OTT platform in Tamil basis its originality, creativity, innovation, story and popularity of the series
D21. Best Web Series-Telugu
This category recognizes the best series on Web / OTT platform in Telugu basis its originality, creativity, innovation, story and popularity of the series
D22. Best Web Series-Kannada
This category recognizes the best series on Web / OTT platform in Kannada basis its originality, creativity, innovation, story and popularity of the series
D23. Best Web Series-Punjabi
This category recognizes the best series on Web / OTT platform in Punjabi basis its originality, creativity, innovation, story and popularity of the series
D24. Best Web Series-Bengali
This category recognizes the best series on Web / OTT platform in Bengali basis its originality, creativity, innovation, story and popularity of the series
D25. Best Web Series- Haryanvi
This category recognizes the best series on Web / OTT platform in Haryanvi including different dialects in Haryana, basis its originality, creativity, innovation, story and popularity of the series
D26. Best Web Series- Rajasthani
This category recognizes the best series on Web / OTT platform in Rajasthani including different dialects in Rajasthan, basis its originality, creativity, innovation, story and popularity of the series
D27. Best Viral Video
This category recognizes an online video that has organically gone viral.
D28. Best OST (Original Soundtrack, background score) of a series on Web / OTT
This category recognizes the best original theme music of a show on a Web / OTT platform basis its virality and popularity.
D29. Best Feature Film (D2D / OTT release)
This category recognizes the best feature film released Directly to Digital, that is an exclusive OTT release/premiere.
D30. Best Animated Show on Web / OTT Platform
Awarded to best Animated Show / Content
E01. Best Actor ( Male )
This category recognizes the best performance in a Hindi/English/Regional Web Series/Short Film/Feature Film (Male)
E02. Best Actor ( Female )
This category recognizes the best performance in a Hindi/English/Regional Web Series/Short Film/Feature Film (Female)
E03. Best Actor in an Anthology ( Male )
This category recognizes the best performance in a Hindi/English/Regional Anthology Web Series (Male)
E04. Best Actor in an Anthology ( Female )
This category recognizes the best performance in a Hindi/English/Regional Anthology Web Series (Female)
E05. Best Actor in a Negative Role (Male )
This category recognizes the best performance by an Actor in a Negative role in a Hindi/English/Regional Web Series/Short Film/Feature Film (Male)
E06. Best Actor in a Negative Role (Female )
This category recognizes the best performance by an Actor in a Negative role in a Hindi/English/Regional Web Series/Short Film/Feature Film (Female)
E07. Best Actor in a Comic Role ( Male )
This category recognizes the best performance by an Actor in a Comic role in a Hindi / English/Regional Web Series/Short Film/Feature Film (Male)
E08. Best Actor in a Comic Role ( Female )
This category recognizes the best performance by an Actor in a Comic role in a Hindi / English/Regional Web Series/Short Film/Feature Film (Female)
E09. Best Actor in a Supporting Role ( Male )
This category recognizes the best performance by an Actor in a Supporting role in a Hindi / English/Regional Web Series/Short Film/Feature Film (Male)
E10. Best Actor in a Supporting Role ( Female )
This category recognizes the best performance by an Actor in a Supporting role in a Hindi / English/Regional Web Series/Short Film/Feature Film (Female)
E11. Best Couple / Jodi
This category recognizes the best Couple / Jodi in a Hindi/English/Regional Web Series/Short Film/Feature Film (Male & Female)
E12. Best Performance by a Child Actor
This category recognizes the performance by a child actor in a Hindi/English/Regional Web Series/Short Film/Feature Film
E13. Best Host OTT
This category recognizes the best Host for a show on an OTT platform
E14. Best Actor - Debut (Male)
This category recognizes the best debut performance in a Hindi/English/Regional Web Series/Short Film/Feature Film (Male)
E15. Best Actor - Debut (Female)
This category recognizes the best debut performance in a Hindi/English/Regional Web Series/Short Film/Feature Film (Female)
E16. Best Director
This category recognizes the performance by a director in a Hindi/English/Regional Web Series/Short Film/Feature Film basis creativity, originality, audio-visual techniques used and popularity of the show
E17. Best Cinematographer
This category recognizes the performance by a cinematographer in a Hindi/English/Regional Web Series/Short Film/Feature Film basis creativity, originality and popularity of the show
E18. Best Editor
This category recognizes the performance by an editor in a Hindi/English/Regional Web Series/Short Film/Feature Film basis creativity, originality, valuable content used and popularity of the show
E19. Best Writer / Scriptwriter / Screenplay
This category recognizes the performance by a writer in a Hindi/English/Regional Web Series/Short Film/Feature Film basis creativity, originality, valuable content used and popularity of the show
E20. Best Performance - Male (Regional)
This category recognizes the best performance by a Male actor in an original Web Series/Short Film/Feature Film of a regional language
E21. Best Performance - Female (Regional)
This category recognizes the best performance by a Female actor in an original Web Series/Short Film/Feature Film of a regional language
E22. Best Casting Director
This category recognizes a casting director whose exceptional talent and vision have significantly contributed to the success of a project, be it a film, web series or a short film
E23. Best Costume Designer
This category recognizes an exceptional costume designer whose work has significantly enhanced the storytelling and visual impact of a project, be it a film, web series or a short film
E24. Best Voice-Over Artist
This category recognizes an outstanding voice-over artist whose vocal performance has elevated a project, be it a film, web series, animation, podcast, audiobook, or any other media