Ching's Secret (Tata Consumer Products) and Purnima Advertising Agency Pvt. Ltd. took home gold metal in the ‘Best Integration by an OTT Platform with TV’ sub-category at the e4m Play Streaming Media Awards 2026
Ching's Secret (Tata Consumer Products) and Purnima Advertising Agency Pvt. Ltd. won gold metal for their impactful work at the e4m Play Streaming Media Awards 2026. The duo won the award in the ‘Best Integration by an OTT Platform with TV’ sub-category. The seventh edition of the awards was held on June 11 in Mumbai in presence of industry leaders, experts and business heads from the advertising, marketing and media world. The prestigious awards honour and celebrate the talent, content, brands and platforms for their excellence, creativity and innovation. From OTT platforms and content creators to marketing agencies and innovators, the e4m Play Streaming Media Awards span a wide range of categories, reflecting the diversity and dynamism of the industry. This year, Venkat Nageswar Chalasani, Chief Executive Officer, AMFI was the Marketing Jury Chair while Rahul Rawail, Film Director & Editor, was the Jury Chair for Talent and Content categories. The other jury members include renowned leaders and experts from the advertising, media and marketing space.
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