The digital advertising supply chain is growing in scale and complexity, driven by technological advancements, evolving consumer behaviours, economic pressures, privacy regulations, and the push for greater buyer control of media budgets.

Within digital media investment, programmatic plays an increasingly important part, providing advertisers with the ability to reach large audiences and measure campaigns with real-time analytics. But as we go beyond mere efficiency to solve new challenges and deliver new value within the supply chain, working with the right programmatic partners is critical.

In this session, we will dig into what advertisers need to do to navigate the programmatic ecosystem and future proof their digital investment, including:

• Investing in CTV and OTT
• Understanding addressability
• Curation of programmatic inventory and audiences